
Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
Host Mark Williams provides insights, news, feature updates and expert interviews for LinkedIn™️ enthusiasts.
This podcast is not affiliated with, endorsed or approved by the LinkedIn™️ corporation. Mark Williams is an independent trainer and does not work for LinkedIn™️ (nor would he wish to!)
Latest episodes

Nov 18, 2023 • 51min
How humans behave online
Why do men approach women on LinkedIn when they would never act that way in real life? Why do people send a sales pitch DM immediately after connecting? People seem to act in strange ways with a keyboard, often very differently to the way they would in person. In this episode of LinkedInformed I had the pleasure of chatting with Jacob Elton about this fascinating topic

Nov 11, 2023 • 1h 13min
How to write better LinkedIn™️ profiles with Karen Tisdell (part 2)
Part two of my chat with Karen Tisdell about LinkedIn™️ profiles. In this final part we discuss... 🔶 Experience section 🔶 Recommendations 🔶 Skills 🔶 Background image 🔶 Pronouns and there misuse 🔶 Name pronunciation Thanks again to Karen for helping out with not just the recording but also helping me put together this summary of the podcast.

Nov 4, 2023 • 1h 2min
How to write better LinkedIn™️ profiles with Karen Tisdell
Profiles are the bedrock on which everything else you do on LinkedIn™️ is built. So why do we sometimes take them for granted ❓ Perhaps it's time to take a closer look at your profile? This week I chat with Karen Tisdell, who is a professional profile writer about what makes a great LinkedIn™️ profile. We don't agree on everything but I think you will find this discussion valuable.

Oct 28, 2023 • 56min
Personalised Sales on LinkedIn™️
Business development on LinkedIn. Some focus on inbound whilst others cold approach multiple prospects (knowing they will mainly get rejected). Luis Báez 🇵🇷🏳️🌈 has a different approach...one that is more targeted and highly personalised. This week I chat with Luis, a sales enablement strategist and coach dedicated to online business owners and B2B professionals - he also used to work for LinkedIn in sales!

Oct 14, 2023 • 45min
The LinkedIn™️ Cheaters
When pods combine with auto-commenting tools, we have a problem ❗ But is it right to publicly expose people who we believe are cheating in this way ❓ That plus; - A new Chrome extension - My thoughts on LinkedIn™️ AI enhancement tools - A great AI talk from Mo Gawdat - A brilliant post of the week

Oct 7, 2023 • 1h 6min
LinkedIn™️ adopt a 'pay to spam' policy
LinkedIn restricts customised invitations to just 10 a month❗️ I examine why they are doing it and why it's such a bad idea. That plus; ✅ New message inboxes 👍 ✅ New content search filter 👍 ✅ Added feature to new custom buttons 👍 ✅ Name pronunciation goes backwards 👎 ✅ Does verification make you more visible? 🤔 ✅ Added value author comments 💡 ✅ 'Top' emerging creators (not) 👎 ✅ Is it wise for LinkedIn™️ to be 'all in' on AI? 🤔 ✅ Screw the views! 👍 ✅ Post of the week 🏆

Oct 2, 2023 • 1h 7min
LinkedIn™️ Content Checklist
There are 5 key questions to ask yourself before you post on LinkedIn™️ If you can consistently deliver on these points, you are much more likely to reach more of the right people on LinkedIn™️ Before that though... NEW profile 'goals' Connections vs followers - your feedback How to promote a podcast, or anything else on LinkedIn™️ A Hashtag u-turn or misinformation? Have you checked your profile URL preview lately? Daniel Roth the dictator and the arrogance of LinkedIn™️! Post of the week

Sep 23, 2023 • 1h 3min
The first ever UK LinkedIn™️ conference!
This week, I sat down for a chat with the relentlessly helpful, and all-round top bloke John Espirian about the exciting news that there will be a conference for LinkedIn™️ enthusiasts in Birmingham, UK next year...How exciting! More on that later but here's the other things I covered in this weeks podcast Are search filters going to become a premium feature? 👎 An update of profile custom buttons 👍 Do you hide your connections? 🤔 Are LinkedIn Notifications The New Homepage Feed? 🤔 LinkedIn™️ introductions make a return...ish! 👎 About this profile becomes more prominent 👍 Does AI generated content put you off the 'author'? 🤔

Sep 16, 2023 • 46min
Creator mode - the debate is over!
We've had creator mode for over 2 years now and for some, the decision on whether to enable it or not is still debatable...not for me, It's a no brainer! That plus, Passkey access is coming to LinkedIn 10 free AI courses on LinkedIn Learning Generative AI comes to Sales Navigator Do Thought leader ads damage subsequent posts reach Verified profiles get a makeover Post of the week

Sep 9, 2023 • 49min
Hashtag Deprecation
The news broke last week that LinkedIn have decided to dump hashtags. In this episode I explore what I think is really going on and why I think this isn't quite the bad move others seem to think it is. That plus; Update on search alerts New cybersecurity woes Search filters for dating?! New link for 'build a resume' Profile website links update Profile verification waitlist Post of the week
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