Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users cover image

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

Latest episodes

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Jun 17, 2023 • 1h 11min

LinkedSummit 2023

A special episode of the podcast this week as I talked through my recent experience of the LinkedIn conference in Odense, Denmark. I can only give my feedback on the English language sessions from Ruben Hassid and Richard van der Blom for obvious reasons but they both provided plenty of gems in their presentations. That plus a few new features and some features LinkedIn are retiring.
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Jun 3, 2023 • 57min

4 Examples of How to Use AI on LinkedIn: It's Easier Than You Think!

This week I return to the hottest topic in town! Artificial intelligence and how it can be utilized on LinkedIn. I'm no expert and these examples are very basic, but I'm hoping you might find them useful That plus; A new and very useful update to Sales Navigator New Recruiter features that every job seeker should know about Feedback on the new 'conversations happening now' feature A very creative post of the week
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May 27, 2023 • 57min

7 ways to be more visible on LinkedIn

This week I discuss the 7 ways to become more visible on LinkedIn. In the competitive world of professional networking, it's essential to make your presence known and stand out from the crowd. By applying these tips, you'll significantly improve your visibility on LinkedIn and attract more career opportunities. So, grab your notepad and pen, and let's dive into the world of LinkedIn visibility.
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May 13, 2023 • 1h 14min

Copycat Content

Imagine you're on another social media site and you see a great video post - it's ideal content for LinkedIn and especially your audience! You quickly check whether the author has posted it on LinkedIn and they haven't. What do you do next? Plagiarism is rife on LinkedIn and LinkedIn don't seem to be doing much about it. Can we help? That plus: Feedback from the last LinkedInformed regarding the prevalence of LinkedIn ads in our feed plus some more thoughts on that strange data from Social Insider. You can now specify that a job application on LInkedIn is one of your 'Top choices' but do Recruiters really care? Did Fiverr game the algorithm by changing the job titles of their staff? LinkedIn cut 716 jobs, discontinue InCareer in China, and close their graduate training program. LinkedIn starts to test AI-generated posts A technique for getting great results from Chat GPT The dangers of AI - humanity could be at risk! A royal post of the week.
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May 6, 2023 • 1h 13min

Sponsored personal posts - a different perspective

This week I chat with the LinkedIn ads guy AJ Wilcox. AJ is very enthusiastic about what I saw as the beginning of the end for LinkedIn - personal sponsored posts. Hear what AJ has to say and make your own mind up! That plus New call to action button on profiles Why your follower numbers may have dropped LinkedIn Stats from 2022 - if you can make any sense of them! A positive change to hashtags LinkedIn reveals a little more about how the feed algorithm works A unique first for post of the week
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Apr 22, 2023 • 56min

Finding Time For Content

The single biggest factor that holds people back from using LinkedIn is time…or the lack of it and this is especially true for content creation. Your job involves many other activities, LinkedIn is, for most people, a small part of it. This a massive challenge for everyone…some people give the appearance of having nothing else to do than spend all day on LinkedIn! But is that true?  How do they manage to make so much time for Linkedin? I will share my thoughts and ideas on that this week plus; Are the BBC stuck in a time warp? The new LinkedIn Content Academy Employee verification advances A useful Hashtag tool The great GIF mystery Improvements to collaborative articles
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Apr 8, 2023 • 40min

Are you Teaching or Preaching?

We know that LinkedIn are especially interested in supporting helpful 'knowledge transfer' type posts, so we all need to get on the 'knowledge transfer bus' if we want to increase our visibility...but are we teaching or preaching? That plus 5 new features and an excellent video post of the week.
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Apr 1, 2023 • 1h 10min

The beginning of the end for LinkedIn?

"This is probably the worst move LinkedIn have made in the 15 years I've been closely following them!" Sponsoring personal posts might seem like an innocent enough move, possibly even an exciting new feature to some but I see it very differently. Sponsored posts will eventually lead to poor organic reach. Poor organic reach will see LinkedIn decline to just being a job board again. This could be the beginning of the end!
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Mar 18, 2023 • 57min

Can This AI Tool Really Perfect Your LinkedIn Profile?

In the week that everyone is talking about the new Chat GPT4, LinkedIn release a new AI tool that helps you craft the perfect profile...or does it? That is the main topic of this weeks LinkedInformed but I'm also going to cover; 3 new features An update of collaborative articles The LinkedIn podcast academy Post of the week
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Mar 11, 2023 • 54min

Collaborative LinkedIn Articles

LinkedIn are heavily pushing collaborative articles with notifications and prompts pushing us to get involved but what exactly are they and should we be bothering with them? That is the main topic of this weeks LInkedInformed but before I'm also going to cover; LinkedIn soon turns 20! Should LinkedIn position itself as the next Twitter? LinkedIn tests DM's to companies Post of the week

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