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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
Launching a B2C business on LinkedIn™️
Jan 27, 2024
Guest Anna Williams, a coffee shop owner, shares her experience of relaunching her business on LinkedIn™️. They discuss topics such as being a LinkedIn 'Top voice', profile verification, community top voice badges, sponsored articles, relevance of hashtags, launching a B2C business on LinkedIn™️, and overcoming the fear of posting.
01:19:58
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Quick takeaways
- Utilizing LinkedIn as a platform for personal branding and connecting with the local community in a B2C business context.
- Understanding the target audience and creating a community-centered space are essential in relaunching a coffee shop on LinkedIn.
Deep dives
Using LinkedIn to Build Personal Profile
The podcast episode discusses the importance of utilizing LinkedIn as an incredible platform for building personal profiles. The host shares their experience of posting on LinkedIn and initially feeling uncomfortable, but eventually becoming more confident and consistently sharing updates. By building a personal brand and establishing a face behind the business, the host aims to connect with the local community and potential customers. Additionally, they acknowledge the potential of LinkedIn as a platform for networking and learning from others in similar industries.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode