
Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
Host Mark Williams provides insights, news, feature updates and expert interviews for LinkedIn™️ enthusiasts.
This podcast is not affiliated with, endorsed or approved by the LinkedIn™️ corporation. Mark Williams is an independent trainer and does not work for LinkedIn™️ (nor would he wish to!)
Latest episodes

16 snips
Feb 17, 2024 • 1h 2min
LinkedIn™️ Algorithm Report 2024
Discussing highlights from Richard van der Blom's LinkedIn algorithm report, changes to profile settings and creator mode, the impact of LinkedIn advertising, optimizing post-saving strategy, analyzing post timing for engagement, and excitement for the Uplift Live event in Birmingham.

Feb 10, 2024 • 1h 9min
INteresting People - Nanna Sondrup
This week I find out about the 'person behind the profile' with the LinkedIn content Queen herself Nanna Sondrup Nanna was very open and honest in this chat where she describes a troubled childhood experiencing terrible bullying and parents distracted by her brother who had severe ADHD challenges. She herself was later diagnosed with Dyslexia and ADHD yet has managed to become a very well known LinkedIn™️ expert in Denmark. Join me in hearing why Nanna is such an INteresting person!

Jan 27, 2024 • 1h 20min
Launching a B2C business on LinkedIn™️
Guest Anna Williams, a coffee shop owner, shares her experience of relaunching her business on LinkedIn™️. They discuss topics such as being a LinkedIn 'Top voice', profile verification, community top voice badges, sponsored articles, relevance of hashtags, launching a B2C business on LinkedIn™️, and overcoming the fear of posting.

Jan 20, 2024 • 1h 5min
This podcast is under threat!
Big news this week...The LinkedIn Corporation are attacking me and I need some creative ideas from you to be able to move forward. More of that later, also included in this episode I talk about; Uplift Live conference - I can offer you a discount. Profile custom buttons are really good but are they too effective? Verification issues and privacy concerns New Events features New features for collaborative articles More skills (that most of us don't need) New 'Daily' feature in LinkedIn™️ learning Public profiles get a revamp and there are winners and losers! Post of the week

Jan 13, 2024 • 1h 13min
Interesting People - Ashley Leeds
Welcome to the first edition of interesting People, a new type of show for the LinkedInformed podcast. We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️. For this first episode, I sat down and had a good old heart to heart chat with Ashley Leeds. Ashley always comes across as energetic and very positive...but is he always like this? We discuss the traumatic events that influenced his childhood, why he quit his promising career as a Chef, how he met his wife Debbie, his kids, his many career and job moves and how he ended up being the 15-minute LinkedIn™️ guy! I absolutely loved finding out more about Ashley and I'm sure you will too

Jan 6, 2024 • 1h 6min
2024 LinkedIn™️ Predictions
Every year I dust off my LinkedIn™️ crystal ball and look at what changes I think we will see on the platform over the coming year...every year I get it spectacularly wrong! I like to think I'm ahead of LinkedIn Corp' with my thinking because often my predictions eventually come to fruition a few years later! Either way, it's always fun to do and gets us thinking about what we want from LinkedIn™️ (in truth I produced a wishlist rather than a list of predictions, this year is a bit of a mix) So here are my predictions and wishes for this year...

Dec 23, 2023 • 1h 20min
Last one of the year!
In this episode, I talk through the following topics; LinkedIn™️ ran a Christmas poll INteresting profiles 2024 Issues with post drafts and article analytics Spot a pod New WVYP filters - are they useful? The new 'create an image' feature for Articles using Microsoft designer 50+ factors that can impact the performance of your posts Post of the week

Dec 16, 2023 • 59min
Brand Visibility
When your company page content consistently fails to engage an audience what can you do to make your brand more visible? That plus; Profile verification finally comes to Europe Skill assessments A new feature on profiles A new content newsletter from LinkedIn™️ - is it any good? How to report spam Post of the week

Dec 9, 2023 • 1h 7min
Collaborative Articles Revisited
Last week I shared a message I received from Sandra Long (AKA East coast 🇺🇸Sandra) about collaborative articles where she shared that she finds them very useful asked me to have another look at them...so I did! I will share the results of my findings later but first, here's what else I cover in this weeks episode... Feedback on company page competitors A new profile feature A couple of improvements to Newsletters Why the out of office reply feature needs updating. Post of the week

Dec 2, 2023 • 1h 8min
Catching up on the last 5 weeks of LinkedIn™️
I'm back from the trip of a lifetime! And I got married as well! This week I catch up on what has been happening on LinkedIn™️ while I've been away; Collaborative articles improve but become more like Q&A's rather than articles LinkedIn™️ break links with X (Twitter) accounts Several changes to company pages Profile videos are going to disappear Profile custom badges surpass creator website links 1 billion users...but less than 40% are active! Profile verification expands to Brazil and Australia More images allowed in image posts @mention (tagging) gets worse! The customized invitation debacle returns All that plus the lowdown on my amazing trip.
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