The Decline of Organic Reach

Organic reach on LinkedIn is reportedly declining, a trend attributed by some to the increasing number of ads filling users' feeds. However, it is suggested that this decline cannot solely be blamed on the platform's advertising strategy; instead, it may be influenced by factors such as growing user competition and changing interest trends. Content that would traditionally perform well may now struggle to achieve visibility due to topics dominating the conversation on the platform, like artificial intelligence during periods of heightened interest. Consequently, while there may be a reduction in reach, it is essential to consider the multifactorial nature of engagement metrics rather than attributing the change to LinkedIn's tactical advertising approach alone.