Exploring the potential for all LinkedIn users to create newsletters, mysterious 'Who viewed your profile' filter, AI enhancements driving Premium subscriptions, sneaky way to get free Premium, assessment of native AI post generation, and a remarkable LinkedIn post of the week.
All LinkedIn users will soon be able to create newsletters, transforming how they share content.
LinkedIn's 'Who Viewed Your Profile' filter lacks transparency in identifying 'influencers'.
LinkedIn Premium subscriptions have surged by 25% due to AI-driven enhancements.
AI-powered post rewriting on LinkedIn aims to improve user-generated content quality.
LinkedIn newsletters offer a platform for subscriber engagement and curated content sharing.
Creating newsletters on LinkedIn can increase followers and visibility, aiding in content distribution.
Deep dives
LinkedIn Users Can Create Newsletters
All LinkedIn users will soon be able to create newsletters on the platform, a feature that allows content curation and subscriber engagement. This new addition follows the evolution of company page newsletters and represents a significant shift in how users can interact and share content on LinkedIn.
Influence and Engagement on LinkedIn
LinkedIn's Who Viewed Your Profile feature introduced a new filter prominently displaying 'influencers' on the platform. Despite this filter, the criteria for being labeled an influencer remains ambiguous. This feature raises questions about how LinkedIn defines and identifies influencers among its users.
Impact of AI on Premium Subscriptions
LinkedIn's premium subscriptions, particularly in the career and business categories, have seen a 25% increase in sales, totaling $1.7 billion. This growth is attributed to the integration of AI features, enhancing user experience and attracting subscribers interested in leveraging advanced tools offered exclusively to premium members.
AI-Driven Post Rewriting Feature
LinkedIn's AI-driven post rewriting feature offers an opportunity to enhance and refine user-generated content. By analyzing and restructuring posts, the tool aims to improve clarity and visual appeal. Users can leverage this tool to optimize their messaging and engagement strategies on the platform.
The Evolution of LinkedIn's Newsletter Feature
LinkedIn's newsletter feature has evolved over the years, allowing users to compile and distribute content effectively. Initially designed for content aggregation, newsletters now offer a platform for subscribers to engage with curated articles and stay updated on relevant topics shared by creators.
User Engagement and Visibility on LinkedIn
Despite challenges in achieving high visibility on LinkedIn long-form posts, newsletters have emerged as a tool for fostering reader engagement and building credibility. The feature enables creators to connect with their audience, share insights, and establish expertise in specific subject areas.
Criteria for Influencer Recognition on LinkedIn
LinkedIn's Who Viewed Your Profile filter highlights 'influencers' without clearly defining the qualifications for this designation. The lack of transparency raises questions about how LinkedIn assesses and categorizes influential users on its platform.
Enhanced User Experience with AI Features
The integration of AI tools in premium LinkedIn subscriptions has enhanced user experience and contributed to increased subscription sales. Advanced AI functionalities, tailored for career and business users, offer personalized insights and tools to streamline professional activities on the platform.
Optimizing Content Creation with AI Tools
LinkedIn's AI-driven post rewriting feature aims to assist users in optimizing their content creation process. By providing suggestions and enhancements to user-generated posts, the tool facilitates clearer and more engaging communication strategies on the platform.
Leveraging Newsletters for Content Distribution
LinkedIn's newsletter feature serves as a valuable tool for content distribution and audience engagement. Creators can consolidate articles, updates, and insights into newsletters, offering subscribers a curated platform for accessing relevant information and staying informed on industry developments.
Subscriber Growth and Engagement Strategies
LinkedIn newsletters have been instrumental in driving subscriber growth and maintaining audience engagement for creators. The feature enables content creators to share curated content, establish thought leadership, and connect with their audience, fostering a dynamic and interactive community on the platform.
The Importance of Newsletters on LinkedIn
Producing newsletters on LinkedIn has become a valuable tool to engage with followers and expand reach. To qualify for a newsletter, having 150 followers, recently posting original content, and adhering to the platform rules are essential. Newsletters not only attract subscribers but also increase followers and visibility, aiding in content distribution.
Leveraging Company Page Newsletters for Direct Reach
Company page newsletters present a unique opportunity for businesses to directly engage with followers. By inviting subscribers, companies can reach their audience without costing advertising fees, offering a higher chance of interaction. The segmentation feature allows tailored content delivery, providing a more targeted approach to different audience segments.
With the demise of Creator mode, or the opening of creator mode to everyone (however you wish to view it!) imminent, it probably opens up the possibility of all LinkedIn™️ users having the opportunity to create their own newsletters.
So it seems a good time to have a new look at this feature so that you can decide whether you will be be going down that track.
That plus;
A new mysterious 'Who viewed your profile' filter.
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