Ops Cast

Text us your thoughts on the episode or the show!Prepare to redefine your marketing game as we join forces with Mark Kilens, the mastermind CEO of TAC, who brings with him a wealth of knowledge from Airmeet, Drift, and HubSpot Academy. Discover a treasure trove of tips for connecting with your audience on a human level, transforming go-to-market strategies that no longer just capture demand, but cultivate meaningful relationships. Get ready to find out how to infuse a human touch in your business interactions that will not just resonate but also generate revenue.Throughout the conversation, we unwrap the art of storytelling in B2B marketing and how it can do more than just sell a product—it can build trust. Mark and I explore the potent combination of storytelling, relationships, and partnerships. These are the indispensable pillars that support a strong marketing structure, aligning perfectly with the evolved consumer behavior of today. Learn how to narrate the emotional value behind your product, focusing on the outcomes rather than just the features.Finally, we venture into the collaborative landscape where integrated partner-led growth strategies come into play. From leveraging ComStore's GoToNetwork for smarter partnerships to adapting marketing strategies in accordance with macro market conditions, we cover it all. We also discuss the emergence of people-led growth tactics and how these can be powered by AI, while never forgetting the irreplaceable human element. Tune in, and be inspired by a blend of innovative ideas that could be the missing piece in your marketing puzzle.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!Discover the transformative strategies that are rippling through MarketingOps as I, Michael Hartman, am joined by the astute Mac Reddin, founder of ComSore/Community Club. Together, we tackle the emerging go-to-network models that are reshaping how we think about and execute marketing strategies. We're unpacking the essentials of human-centric marketing and the power of trust in building long-lasting customer relationships. Forget about the days of impersonal, sales-driven tactics—today's marketing is all about creating genuine connections that value people over simple transactions.Dive into a conversation that merges the wisdom of experience with innovative marketing tactics, revealing the secrets behind successful go-to-network strategies. Mac and I share anecdotes and strategies that highlight the importance of creating a culture where marketing and sales teams foster deep connections with their customers. We explore the art of trust-building and the impact of salespeople who invest time in educating and supporting their clients, proving that the best tools are useless without the right mindset and skills to wield them effectively. Wrap up your understanding of MarketingOps with our discussion on the need for new technologies to manage complex networks and the shift towards customer-centric engagement. We dissect the challenges of predicting revenue in an ever-changing economic landscape and probe into how varying generations of sales leaders are adapting to these changes. Our conversation will leave you pondering the roles of AI, automation, and the value of authentic relationships in the quest for marketing success. Join us for this episode, brimming with insights and strategies to navigate the evolving tides of marketing operations.Ted Talk by Shawn Anchor mentioned during the episode linked hereEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!Embark on a journey through the intricate maze of marketing technology as Frans Riemersma, the brain behind MarTech Tribe, joins us to unravel the threads of hype cycles and their profound impact on the world of marketing innovation. Discover how these cycles mirror psychological models like the Dunning-Kruger effect and Kubler-Ross's grief curve, offering a fascinating glimpse into the way we, and the organizations we are a part of, come to grips with the relentless tide of new tech. If you're curious about aligning your tech investments with your actual needs, often finding that less is more, this episode is your treasure map to making informed, strategic choices.Dive into the world where hype cycles intersect with marketing maturity models, and uncover where your company might land in the grand scheme of marketing automation and prowess. Frans guides us through the nuanced understanding of these maturity definitions, drawing from Carnegie Mellon University's framework, and how these cycles ripple through every level—from industry trends to individual experiences. We discuss the art of identifying the right project leaders and making strategic tech adoption decisions that navigate the crests and troughs of innovation. For those who aspire to lead the pack in the marketing technology race, this conversation is a lighthouse in the fog of industry buzz.In our final chapter, we switch gears to the strategic elements of marketing operations and the undeniable power of data analysis. Learn how to reverse engineer customer journeys that magnify your company's value and why prioritizing client needs trumps the allure of shiny new tech. Frans imparts wisdom on the Blue Ocean Strategy and the art of aiming small to win big—ensuring your investments are not just expenditures but catalysts for success. If you've ever wondered how to make every dollar work for you, join us as we dissect the crucial elements of profitability and strategic questioning that can lead to your business's financial triumph.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!Prepare to unlock the secrets of combining Account-Based Marketing with Product-Led Growth as Julie Geller from Infotech Research Group joins us for an insightful exploration into harmonizing these powerful strategies. Our conversation kicks off with Julie's wealth of experience, from pivotal roles in company acquisitions to the forefront of marketing technology innovation. We pull back the curtain on ABM's transformation over the years, revealing how it has sharpened its focus on high-value accounts through personalized, intent-based marketing and discussing the hurdles that businesses face when implementing these data-driven approaches.Venture into the operational world of ABM and PLG, where maintaining a clean database is not just recommended but essential for effective campaign customization. Julie and I dissect the struggles of selecting top-tier accounts amidst the chaos of unclean data and how PLG's user-centric growth methods offer a compelling contrast. By advocating for a blend of ABM's targeted precision with PLG's organic reach, we champion a strategy that aligns with the natural purchasing tendencies of today's savvy customers.Finally, we wade through the nuances of buyer engagement with a focus on the art of personalized messaging. Julie illuminates how recognizing potential champions within organizations can be a game-changer, and we ponder the non-linear odyssey customers undertake, emphasizing the importance of crafting a customer experience that adapts to their unique journey. As we conclude, heartfelt thanks are extended to Julie for sharing her expertise, and we tease the promise of more illuminating conversations with future experts. Join us for a session that not only enriches your marketing knowledge but also empowers you to sculpt strategies that resonate with the heartbeat of modern customer dynamics.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Discover Rachel Squire's journey from math teacher to marketing expert. Learn about the changing sales funnel in B2B SaaS. Explore the challenges of data management in sales teams. Dive into the transformative power of AI in marketing metrics.

Text us your thoughts on the episode or the show!Explore the transformative power of lean methodology in the marketing realm with Rutger Katz, a luminary in digital strategy and a maestro of marketing technology. With Rutger's rich background in neuroscience and an impressive journey from Capgemini to pioneering consultancy, we dissect the application of lean principles to the fluid and dynamic world of marketing. Uncover how to craft strategies that resonate with a customer-centric approach, distill the essence of purpose, process, and people, and effectively manage resources to carve a lasting impact in your industry.Venture into the trenches of operational efficiency as we unravel the three P's of lean methodology that are revolutionizing marketing operations. Hear a compelling case study from a food relief organization, where lean thinking transformed their operations, and discover how tools like the Hoshin Kanri framework and the Kano model can fine-tune your strategic alignment and customer experience efforts. This knowledge-packed exchange promises to equip marketing professionals with the prowess to prioritize work and manifest their value within any organization.Embrace the spirit of Kaizen for continuous improvement and witness how incremental enhancements are key to triumph, as illustrated by the success stories from the Tour de France. Learn how the "Five Whys" and "Fishbone Diagram" can be leveraged to dig deep into the root causes of challenges and inspire a culture of self-motivated growth. This episode isn't just about refining processes; it's about steering transformational change and propelling your team towards victory—one small, calculated step at a time.Resources mentioned during the episode:Applying Lean Methodologies in Marketing PresentationLinkedIn Post - Lean: StreamliningMarketing and Revenue OperationsEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In today's episode, we embark on a journey to explore the intricate world of hiring contractors and agencies in the marketing revenue ops space. Inspired by a thought-provoking LinkedIn post, this discussion dives into the nuances and strategic decisions facing leaders today. Our special guest, Jessica Kao, Senior Director of MarTech at CloudFlare, shares her exceptional transition from cancer biology to marketing analytics, highlighting the unexpected parallels between predictive cancer modeling and forecasting marketing outcomes. Jessica's story is not just about career transformation; it's a testament to the power of data storytelling across diverse fields.Join us as our host Michael and Jessica unravel the complexities of assembling a powerhouse Marketing Ops team, touching on the critical choices between full-time employees, contractors, and agencies, and the strategic use of offshore resources. With over a decade of experience, Jessica lends her insights into crafting a team that not only builds but thrives in the sophisticated landscape of marketing infrastructures.Furthermore, the episode delves into the art of partnership and resource management, offering a candid look at evaluating agency relationships and mitigating risks. From navigating RFP processes to understanding the essence of successful collaborations, learn how to discern the right agency fit and manage project capacities like a pro. Jessica rounds off the discussion with an invitation to connect further and a teaser of her upcoming talk at the Adobe Summit, promising to demystify the jargon clouding executive conversations.Tune in to this episode for a treasure trove of insights that will sharpen your Marketing Ops acumen, presented in our signature friendly, clear, and concise manner. Whether you're just starting in marketing operations or leading a team at an enterprise level, this conversation is filled with valuable takeaways to help you navigate the hiring landscape and optimize your Marketing Ops squad.Check out the LinkedIn post here: https://www.linkedin.com/posts/mikedrizzo_marketingops-revops-marketingoperations-activity-7140490673287233537-ktv_/?utm_source=share&utm_medium=member_desktopEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this podcast episode, we delve into the complex world of marketing operations with the expertise of Dani Worthman, Director of Marketing Operations at Headspace. Dani shares her professional journey, which intersects with the critical importance of mental health within the demanding landscape of marketing operations. Her journey, from a background in neuroscience to leading a marketing agency and eventually embracing a strategic role in a corporate environment, provides a unique perspective on balancing mental well-being with professional demands.We explore the concept of work-life balance as a dynamic pursuit rather than a fixed state, drawing on experiences from our own Mike's foray into freelancing. Dani offers invaluable insights into leading a team while prioritizing mental health, emphasizing the role of trust in preventing burnout. The discussion acknowledges that achieving balance requires ongoing adjustment and a strategic approach to the challenges of marketing operations.The episode also addresses practical aspects of marketing operations management, from adopting agile methodologies to integrating IT-inspired documentation practices. These strategies aim to enhance communication and organizational structure, thereby reducing the stress associated with roles in marketing operations. We discuss the importance of allocating time for strategic planning and agile response to unforeseen challenges, offering listeners actionable advice for optimizing their marketing operations team's efficiency.Join us for a thought-provoking conversation that serves as a guide for professionals seeking to improve their marketing operations while maintaining a focus on mental health and well-being.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!Prepare to delve into the transformative world of marketing efficiency with a minimalist approach—an attainable reality we're excited to explore. In this episode, we are honored to have Colton Slauson from Sendoso as our esteemed guest. Together, we navigate the nuanced art of simplification and optimization within marketing operations. Colton, who began his journey as an intern making memorable missteps with 'Marketo,' has ascended to the role of Senior Marketing Operations Manager, epitomizing the principle of achieving more with less. His trajectory offers invaluable insights into automating routine tasks, streamlining processes, and effectively integrating Sendoso and Alice, all while leading a lean yet impactful marketing operations team.Many professionals can relate to the challenge of managing competing priorities akin to a performer without a net. This episode offers a behind-the-scenes look at the delicate equilibrium between satisfying customer expectations and fulfilling internal objectives. Through our dialogue with Colton, we illuminate the importance of communication in maintaining alignment with sales teams and making decisive judgments on project priorities. Our discussion also includes a humorous anecdote about a VP's content notification request, illustrating how a simple query can unravel complex issues.Moreover, this episode goes beyond storytelling to provide actionable insights. Managing a diverse marketing technology stack is often compared to herding cats, yet we break down strategies for mastering this complexity with a streamlined team. Additionally, we redefine the allure of documentation, emphasizing its role not just in procedural accuracy but also in compliance with privacy regulations and enhancing team cohesion. We advocate for a culture of curiosity, underscoring how an inquisitive disposition and engagement with the broader marketing community can propel professional growth.Join us for an enlightening conversation that promises to elevate your approach to marketing operations. Tune in to this episode to revolutionize your marketing strategies and operations.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!This episode is the first of a series we are working on to educate our audience about some emerging Go-to-market approaches, and to provide guidance on how you, as a marketing ops professional, can be an enabler for these GTM approaches. In today's episode, we will be talking with Justin Gray about Nearbound GTM Strategies. Justin is an award-winning 5X entrepreneur who has made a career of launching and scaling companies and guiding them to successful exits of over 250MM. In 2018, Justin started angel investing to make strategic investments in founders he believes in and is currently a Limited Partner in several Funds.He is now Co-founder and Managing Director of In Revenue Capital, where he couples GTM expertise with venture funding to empower Seed stage founders and their startups, through a first of its kind model called Operator-Immersive capital.Justin is a strong voice for pragmatic entrepreneurship, Partner-Led Growth, and building intentional performance culture. As a recognized speaker and thought leader, Justin has presented at top industry conferences and has been published over 500 times in publications.Tune in to hear: Justin introduces the concept of Nearbound GTM strategy, discussing its definition and implications.He outlines the key market drivers that prompted his team to adopt the Nearbound approach.Justin emphasizes the importance of building relationships across the organization for successful implementation of Nearbound strategy.The conversation delves into the impact of Nearbound approach on talent identification, hiring, and retention, questioning whether the current models are adaptable to this strategy.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show