Ops Cast

Text us your thoughts on the episode or the show!In this episode, we have our first discussion about the intersection of Generative AI and Marketing Operations. Joining us for the conversation is Paul Wilson, Chief Strategist of GTM Systems, a consulting company focused on reinventing the intersection of marketing, sales, and customer success operations. Prior to starting GTM Systems, Paul held several senior leadership roles in Marketing Operations and Marketing Technology, including One Trust, Salesforce and Slack, among others. He has also been involved with Sales Operations and, at one point, was in sales. He is also an advisor to some startups.Tune in to hear: - Why Paul thinks Marketing Operations professionals are the innovators to lead the generative transformation of GTM.- What he sees happening in the next few years with technologies. - What MO Pros should be doing to prepare themselves and their teams/organizations for the new landscape. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode, we discuss Vivi Gehan's interesting career journey to Marketing Ops.  Vivi is currently Vice President of Operations with Digital Pi (a part of Merkle). Prior to that, she held several other roles in Marketing and Marketing Ops, both in-house and with consultancies, including LeadMD. She is also a member of Mensa!Tune in to hear - -  Vivi's transition from doing events to ending up in Marketing Ops. -  Challenges she faced during her transition from in-house marketing to consulting. -  Some key transitions, or people,  along the way that had a major impact on her career journey. - How Vivi thinks about the skills she gained from past positions and applied those transferable skills for getting and succeeding in new roles.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode, Paula Gorman talks with us about the importance of project management and program management. Paula is the Owner of Lift Group, the consulting firm she started that is focused on operational improvements & digital transformation to support organizational efficiency and scale. She has also held leadership roles in customer success, implementation, and project/program management. Tune in to hear: How Paula thinks about / approaches the concept of different levels and/or dimensions for project and program management. Her best practices for managing projects and whether the type of project or domain has an impact.When Paula thinks is time to consider adding a project manager to an Ops team or for specific projects. Paula’s suggestions on how to ensure better alignment when it comes to connecting these initiatives to overall organizational goals and objectives.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!Today we will be talking about the concept of a maturity model for Marketing Ops and the skills MOps pros need with Simon Daniels. Simon is currently Principal Analyst for Marketing Operations Strategies at Forrester where he does research and delivers guidance and advice to clients. Prior to joining Forrester, he has held several Marketing Operations leadership roles both in-house and as a consultant. He has also co-hosted another podcast called What’s MOps Got to do With it?Tune in to hear: - Simon's perspective on what is needed to build and upskill a MOPs team/department. - Whether he thinks all the principles of the maturity model apply to companies of different sizes / stages.- What he sees as the career paths for Marketing Ops leaders? Rev Ops? Chief of Staff? CMO? Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode,  we talk with Sylvain Giuliani about how Marketing Ops pros can take advantage of the increasing importance of first-party cookies. Sylvain is currently Head of Growth at Census, a reverse ETL provider. He is also an active member of several communities, primarily in the revenue space. He is also an investor and mentor with experience at several startups - as a founder and leader.Tune in to hear: - The state of things with first-party vs third party / intent data; and, the trends/impacts on the ease of capturing and quality.- How Sylvain approaches the challenge of the importance of identifying customers’ preferred communication channels to optimize spend/effort.- How Marketing Ops teams can leverage this insight to strategically collaborate with other marketing teams (demand gen, ABM, etc.) - specifically as it relates to access and understanding of data. To contact Sylvain on LinkedIn, click this link to his profile: https://www.linkedin.com/in/sylvaingiuliani/Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode, we talk CMO-Ops role with returning guest, Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing automation consulting organizations.Tune in to hear: - What Raja means by "CMO Ops."- How differentiates these roles from “traditional” CMO roles or marketing ops roles.- Raja elaborates on how this could be a fractional role and talks about what he thinks the scenarios are where the "fractional" CMO role would work well vs those that would not?Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode, we talk with Andrea Lechner-Becker and Drew Smith about attribution reporting. Andrea is currently the Head of Marketing at Toolio. Prior to Toolio, Andrea worked in consulting, and was CMO of Shift Paradigm. Drew is currently Founder and CEO of Attributa, a consulting firm that specializes in attribution and marketing analytics. Prior to Attributa, Drew worked in both consulting and in-house marketing roles, including time with LeadMD.Tune in to hear: -  What tools and platforms that excite Drew about the future of attribution reporting.-  Both Andrea and Drew's perspectives on how they think attribution fits into the overall measurement of marketing and marketing’s effectiveness.-  Whether they think attribution reporting will continue to be a hot topic for the foreseeable future.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode, we talk with Scott Vaughan about how to maximize the relationship between marketing ops and the CMO. Scott is currently a Fractional Executive & GTM Advisor to CXOs & Investors at Vaughan Go-to-Market Advisory - his own advisory/consulting business. Prior to that Scott was the Chief Growth Officer and CMO at Integrate. Scott was also CMO at UBM TechWeb and has held other marketing leadership roles in other industries. Scott is a prolific writer and speaker about marketing, leadership and business.Tune in to hear: What the best marketing ops leaders and teams do to help their CMO.What skills and experience are needed to reach the CMO role. Listen to Scott talk about the common or potential career path for marketing operations professionals to CMO and how can our listeners set themselves up to move up. What Scott meant when he mentioned learning to step outside of marketing - understand customer journey, etc.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode, we talk about  Marketing Chief of Staff roles with Chloe Washington, Ragen Dodson, and Jim Williams. Chloe Washington is currently Chief of Staff to the CMO at Hubspot. Prior to joining Hubspot, Chloe has held several project management and operations (both Sales and Marketing) roles, and some leadership roles. She is also PMP certified. Ragen Dodson is currently Director of Marketing Operations and Analytics at Axonius. Prior to joining Axonius, Ragen has held several Marketing Ops roles, Marketing and Finance roles, and she had her own agency. Jim Williams is currently the CMO of Uptempo.io. Jim has held previous CMO and marketing leadership role - including Eloqua - as well as roles in public relations. Tune in to hear: - What the definition of what a marketing Chief of Staff is. - How is a marketing Chief of Staff role different from “traditional” Marketing Ops, and what our guests see as the major differences in scope and skills. -  How this kind of role fits into a career path for marketing ops.- What skills and experience are most important for a CoS and why? Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode, we talk with Scott MacGregor about learning how to learn. Scott is the Founder of CXM Consulting Canada, a Marketing Technology and Revenue Operations consulting firm. During his career, Scott has held multiple leadership positions in and around revenue operations and marketing (and related) technology. He has also been in marketing and internet marketing roles.Tune in to hear: - How Scott keeps up with and figured out technology early in his career. - How he "learned how to learn" and how valuable it is in today's world. - What he sees as the biggest or most common skill gaps in marketing, marcom, and Ops. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show