Ops Cast

Text us your thoughts on the episode or the show!In this episode, we talk with Scott Vaughan about how to maximize the relationship between marketing ops and the CMO. Scott is currently a Fractional Executive & GTM Advisor to CXOs & Investors at Vaughan Go-to-Market Advisory - his own advisory/consulting business. Prior to that Scott was the Chief Growth Officer and CMO at Integrate. Scott was also CMO at UBM TechWeb and has held other marketing leadership roles in other industries. Scott is a prolific writer and speaker about marketing, leadership and business.Tune in to hear: What the best marketing ops leaders and teams do to help their CMO.What skills and experience are needed to reach the CMO role. Listen to Scott talk about the common or potential career path for marketing operations professionals to CMO and how can our listeners set themselves up to move up. What Scott meant when he mentioned learning to step outside of marketing - understand customer journey, etc.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode, we talk about  Marketing Chief of Staff roles with Chloe Washington, Ragen Dodson, and Jim Williams. Chloe Washington is currently Chief of Staff to the CMO at Hubspot. Prior to joining Hubspot, Chloe has held several project management and operations (both Sales and Marketing) roles, and some leadership roles. She is also PMP certified. Ragen Dodson is currently Director of Marketing Operations and Analytics at Axonius. Prior to joining Axonius, Ragen has held several Marketing Ops roles, Marketing and Finance roles, and she had her own agency. Jim Williams is currently the CMO of Uptempo.io. Jim has held previous CMO and marketing leadership role - including Eloqua - as well as roles in public relations. Tune in to hear: - What the definition of what a marketing Chief of Staff is. - How is a marketing Chief of Staff role different from “traditional” Marketing Ops, and what our guests see as the major differences in scope and skills. -  How this kind of role fits into a career path for marketing ops.- What skills and experience are most important for a CoS and why? Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode, we talk with Scott MacGregor about learning how to learn. Scott is the Founder of CXM Consulting Canada, a Marketing Technology and Revenue Operations consulting firm. During his career, Scott has held multiple leadership positions in and around revenue operations and marketing (and related) technology. He has also been in marketing and internet marketing roles.Tune in to hear: - How Scott keeps up with and figured out technology early in his career. - How he "learned how to learn" and how valuable it is in today's world. - What he sees as the biggest or most common skill gaps in marketing, marcom, and Ops. Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode, we talk about how to continuously learn and grow in Marketing Ops with Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing automation consulting organizations.Tune in to hear: - What has kept Raja in Consulting vs. In house. - What he sees as the commonalities and differences between B2B, B2C, B2S marketing. - How Raja keeps up with the things happening in the industry while also delivering his projects with clients?Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode of Ops Cast, we discuss what has been happening across the landscape of Marketing Operations. We all take a breath for a moment and realize just how crazy it has been. Details about MOps-Apalooza and the journey the team at MarketingOps.com has been on is shared -- Most importantly, the scheduling difficulties for the agenda and what happens with "Summer Camp" are addressed. Bonus: Tune in to this episode to hear our special guest "Mickey" (Mike did an impression and now it's out there in the world forever, sorry Mike no takebacks!)Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!On this episode, we talk with our first returning solo guest, Lorena Morales In this series we want to talk with our guests about how Marketing Ops can work (better?) with other Ops functions.  Lorena is currently a Revenue Operations Executive at JLL Technologies. Prior to that, she has held several Marketing and Operations leadership roles. She is also currently on the advisory board with Syncari and is an active member of several communities, including Women in Revenue.  Tune in to hear: - What she thinks are some things Marketing Ops professionals can do to better work with the other Ops functions - in particular Sales Ops, if they are having challenges?- Given the recent cuts at several tech companies, Lorena gives her opinion on  where the trend to revenue operations seems to be strongest and whether the trend toward that will accelerate or decelerate.- If she thinks there is a way to measure how well different Ops functions at a company are working together. Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode, we talk with Shikha Pakhide about the impacts of the ever-growing Martech landscape. Shikha is currently Global Marketing Director with X0PA AI, a B2B SaaS platform to improve the hiring process. Prior to joining X0PA AI, she held several general marketing, product management and leadership roles. She is passionate about Go To Market strategy, Brand Awareness, Account Based Marketing, Account Based Experience and Demand Generation. Shikha has been recognized as the Most Innovative Martech leader by the World Marketing Congress. She is an active member of CMO Alliance Community and CMO Council.Tune in to hear:- Shikha's exposure to Martech tools and platforms and her take and experience with the overall growth of martech tools. - What she sees as the biggest challenges as a marketer with the Martech space. - Lessons or guiding principles she has learned and applied when thinking about how data flows between applications/platforms, and the downstream impact on analytics.- How the challenges with data and analytics affect Shikha's ability to articulate the ROI (or benefits) from investing in Martech or programs.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!We're taking a look back at the top trends for Marketing Ops in 2022 and discussing what we think 2023 will hold. Tune in to hear about the top-performing episodes, what we believe your key listens should be, and what we have in store for 2023. Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode, we talk with Jay Schwedelson, the founder of SubjectLine.com which is the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Jay is also the president and CEO of Worldata Group, a multi-brand marketing services company whose portfolio includes Subjectline.com, Outcome Media and Guru Events which puts on the GURU conference, the world’s largest email marketing event. He has keynoted and presented for more than 50 organizations and has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years.Tune in to hear: His opinion on the overall state of email marketing is compared to other channels. Some of the most common challenges he hears from marketers when it comes to email marketing and if the issues are different for B2B vs B2C marketers. Jay’s suggestions for some simple and quick tweaks to improve open rates for email campaigns. What he thinks are the best days, times or frequencies for sending emails?Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode, we talk with Frank Cowell, most recently the CEO of Digitopia Agency, an inbound digital marketing agency with a proprietary methodology. Frank founded what is now Digitopia in 2004, and has evolved the agency from primarily website development and internet marketing to a digital marketing agency. Prior to founding his first agency, Frank worked in Sales and Marketing with Tandy, AT&T, and other technology companies. He is a Veteran of the United States Marine Corps and regularly volunteers his talents to the San Diego AMA, while mentoring young people in the areas of strategy, sales, and marketing.Tune in to hear: - What he means by the Growth Engine Concept and how it applies to our audience of operations professionals. - His distinction between “Operations” vs “Ops” and the confusion of the terms.- How he differentiates between an Operating manager (COO) vs an Operations Manager.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show