Ops Cast Using the Go to Network Motion with Mac Reddin
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Discover the transformative strategies that are rippling through MarketingOps as I, Michael Hartman, am joined by the astute Mac Reddin, founder of ComSore/Community Club. Together, we tackle the emerging go-to-network models that are reshaping how we think about and execute marketing strategies. We're unpacking the essentials of human-centric marketing and the power of trust in building long-lasting customer relationships. Forget about the days of impersonal, sales-driven tactics—today's marketing is all about creating genuine connections that value people over simple transactions.
Dive into a conversation that merges the wisdom of experience with innovative marketing tactics, revealing the secrets behind successful go-to-network strategies. Mac and I share anecdotes and strategies that highlight the importance of creating a culture where marketing and sales teams foster deep connections with their customers. We explore the art of trust-building and the impact of salespeople who invest time in educating and supporting their clients, proving that the best tools are useless without the right mindset and skills to wield them effectively.
Wrap up your understanding of MarketingOps with our discussion on the need for new technologies to manage complex networks and the shift towards customer-centric engagement. We dissect the challenges of predicting revenue in an ever-changing economic landscape and probe into how varying generations of sales leaders are adapting to these changes. Our conversation will leave you pondering the roles of AI, automation, and the value of authentic relationships in the quest for marketing success. Join us for this episode, brimming with insights and strategies to navigate the evolving tides of marketing operations.
Ted Talk by Shawn Anchor mentioned during the episode linked here
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