Ops Cast

Text us your thoughts on the episode or the show!In today's episode,  we talk about Adaptive Personalization with Tony Ferreira, currently Senior Growth Director at WillowTree, a conultancy/agency. He is primarily responsible for the growth of their Adobe Practice area. Tony has 15+ years in technology, marketing, data, strategy, ecommerce, and product ownership experience. Prior to joining WillowTree, Tony has held various leadership and management roles in agencies/consultancies and in house. He is an avid consumer of content and is always looking for ways to apply it to his current roles and teams.Tune in to hear: Tony discusses his career journey, highlighting the influence of his coaching experience at a school on his approach to Marketing Operations.He explains the concept of "Adaptive Personalization" in marketing, as discussed in his recent LinkedIn post.Tony differentiates between "Adaptive Personalization" and the often-heard term "personalization at scale," clarifying their meanings and applications in marketing.He explores the feasibility and reality of real-time personalization in both B2B and B2C sectors, leveraging tools like Adobe's suite for unified account profiles.This episode was originally inspired by this LinkedIn post by Tony.Blog posts written by Tony mentioned in this episode:Navigating Marketing Operations: Insights from a MarTech Professional.Why Marketing Ops Should Have Its Own Seat at the TableEpisode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In today’s episode, The Ops Cast hosts Michael Hartmann, Naomi Liu, and Mike Rizzo dive into a detailed recap of MOps-Alooza 2023. This episode offers an engaging discussion that reflects on the highlights, key learnings, and memorable moments from the event. The trio shares their personal takeaways, emphasizing the innovations and strategies that stood out. They also engage in a lively conversation about attendee feedback and suggestions that could shape MOps-Apalooza 2024. Whether you're a marketing operations professional or just curious about the latest trends in the field, this episode provides valuable insights and a peek into the future of marketing operations. Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode, we talk about building a Marketing Ops portofolio with Joy Martinez, Senior Director of Marketing Operations with CS2 a consultancy. Joy was a 2022 Marketo Champion, Marketo Certified Solutions Architect, and 8x Marketo Certified Expert. With almost 20 years of experience in marketing – both in-house and consulting – and the last 12 of those specifically in marketing operations, Joy brings a breadth and depth of experience in areas such as marketing operations strategy, business process, attribution and funnel reporting, MarTech, Marketo implementations, demand generation, ABM and more. Joy is also a founding member and ambassador for MarketingOps.com. Joy is passionate about strengths-based development, instructional design & training, and enjoys coaching and mentoring the next generation of MOps leaders.Tune in to hear: How Joy got into Marketing Operations. Her recommendations on how to start developing a portfolio. Her passion for Mentorship and how it’s affected her career. Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode, we have our first discussion about the intersection of Generative AI and Marketing Operations. Joining us for the conversation is Paul Wilson, Chief Strategist of GTM Systems, a consulting company focused on reinventing the intersection of marketing, sales, and customer success operations. Prior to starting GTM Systems, Paul held several senior leadership roles in Marketing Operations and Marketing Technology, including One Trust, Salesforce and Slack, among others. He has also been involved with Sales Operations and, at one point, was in sales. He is also an advisor to some startups.Tune in to hear: - Why Paul thinks Marketing Operations professionals are the innovators to lead the generative transformation of GTM.- What he sees happening in the next few years with technologies. - What MO Pros should be doing to prepare themselves and their teams/organizations for the new landscape. Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode, we discuss Vivi Gehan's interesting career journey to Marketing Ops.  Vivi is currently Vice President of Operations with Digital Pi (a part of Merkle). Prior to that, she held several other roles in Marketing and Marketing Ops, both in-house and with consultancies, including LeadMD. She is also a member of Mensa!Tune in to hear - -  Vivi's transition from doing events to ending up in Marketing Ops. -  Challenges she faced during her transition from in-house marketing to consulting. -  Some key transitions, or people,  along the way that had a major impact on her career journey. - How Vivi thinks about the skills she gained from past positions and applied those transferable skills for getting and succeeding in new roles.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode, Paula Gorman talks with us about the importance of project management and program management. Paula is the Owner of Lift Group, the consulting firm she started that is focused on operational improvements & digital transformation to support organizational efficiency and scale. She has also held leadership roles in customer success, implementation, and project/program management. Tune in to hear: How Paula thinks about / approaches the concept of different levels and/or dimensions for project and program management. Her best practices for managing projects and whether the type of project or domain has an impact.When Paula thinks is time to consider adding a project manager to an Ops team or for specific projects. Paula’s suggestions on how to ensure better alignment when it comes to connecting these initiatives to overall organizational goals and objectives.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!Today we will be talking about the concept of a maturity model for Marketing Ops and the skills MOps pros need with Simon Daniels. Simon is currently Principal Analyst for Marketing Operations Strategies at Forrester where he does research and delivers guidance and advice to clients. Prior to joining Forrester, he has held several Marketing Operations leadership roles both in-house and as a consultant. He has also co-hosted another podcast called What’s MOps Got to do With it?Tune in to hear: - Simon's perspective on what is needed to build and upskill a MOPs team/department. - Whether he thinks all the principles of the maturity model apply to companies of different sizes / stages.- What he sees as the career paths for Marketing Ops leaders? Rev Ops? Chief of Staff? CMO? Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode,  we talk with Sylvain Giuliani about how Marketing Ops pros can take advantage of the increasing importance of first-party cookies. Sylvain is currently Head of Growth at Census, a reverse ETL provider. He is also an active member of several communities, primarily in the revenue space. He is also an investor and mentor with experience at several startups - as a founder and leader.Tune in to hear: - The state of things with first-party vs third party / intent data; and, the trends/impacts on the ease of capturing and quality.- How Sylvain approaches the challenge of the importance of identifying customers’ preferred communication channels to optimize spend/effort.- How Marketing Ops teams can leverage this insight to strategically collaborate with other marketing teams (demand gen, ABM, etc.) - specifically as it relates to access and understanding of data. To contact Sylvain on LinkedIn, click this link to his profile: https://www.linkedin.com/in/sylvaingiuliani/Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode, we talk CMO-Ops role with returning guest, Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing automation consulting organizations.Tune in to hear: - What Raja means by "CMO Ops."- How differentiates these roles from “traditional” CMO roles or marketing ops roles.- Raja elaborates on how this could be a fractional role and talks about what he thinks the scenarios are where the "fractional" CMO role would work well vs those that would not?Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode, we talk with Andrea Lechner-Becker and Drew Smith about attribution reporting. Andrea is currently the Head of Marketing at Toolio. Prior to Toolio, Andrea worked in consulting, and was CMO of Shift Paradigm. Drew is currently Founder and CEO of Attributa, a consulting firm that specializes in attribution and marketing analytics. Prior to Attributa, Drew worked in both consulting and in-house marketing roles, including time with LeadMD.Tune in to hear: -  What tools and platforms that excite Drew about the future of attribution reporting.-  Both Andrea and Drew's perspectives on how they think attribution fits into the overall measurement of marketing and marketing’s effectiveness.-  Whether they think attribution reporting will continue to be a hot topic for the foreseeable future.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show