Ops Cast People-First GTM and how Marketing Ops can Enable it with Mark Kilens
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Prepare to redefine your marketing game as we join forces with Mark Kilens, the mastermind CEO of TAC, who brings with him a wealth of knowledge from Airmeet, Drift, and HubSpot Academy. Discover a treasure trove of tips for connecting with your audience on a human level, transforming go-to-market strategies that no longer just capture demand, but cultivate meaningful relationships. Get ready to find out how to infuse a human touch in your business interactions that will not just resonate but also generate revenue.
Throughout the conversation, we unwrap the art of storytelling in B2B marketing and how it can do more than just sell a product—it can build trust. Mark and I explore the potent combination of storytelling, relationships, and partnerships. These are the indispensable pillars that support a strong marketing structure, aligning perfectly with the evolved consumer behavior of today. Learn how to narrate the emotional value behind your product, focusing on the outcomes rather than just the features.
Finally, we venture into the collaborative landscape where integrated partner-led growth strategies come into play. From leveraging ComStore's GoToNetwork for smarter partnerships to adapting marketing strategies in accordance with macro market conditions, we cover it all. We also discuss the emergence of people-led growth tactics and how these can be powered by AI, while never forgetting the irreplaceable human element. Tune in, and be inspired by a blend of innovative ideas that could be the missing piece in your marketing puzzle.
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