Ops Cast

Text us your thoughts on the episode or the show!In todays episode, we talk about the coming (maybe already here) Martech Supercollision, joined by the one and only Scott Brinker.  Scott has always been fascinated by the intersection of technology platforms and ecosystems and marketing strategy and operations. He has been called the "godfather of martech" by AdAge, has been analyzing marketing technology and its impact on marketing organizations for more than 16 years as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He also authored the best-selling book Hacking Marketing and co-authored the best-seller The New Automation Mindset.Tune in to hear:Scott discuss the unexpected growth of the Marketing Technology (Martech) Landscape since its first iteration. He reflects on how the list of vendors has expanded significantly by 2023, exceeding initial expectations.Key Themes in Martech: The episode delves into three major themes identified by Scott: Data, Composability, and AI. Each theme is discussed in detail:Data: Covers the evolution of data integration, the concept of a continuous data integration "flywheel," the debate between consolidation vs. aggregation, and the idea of fragile vs. anti-fragile systems.Composability: Focuses on the changing role of software developers, the blend of packaged and custom software, the democratization of software development (including "citizen coders"), and the shift from Big Data to Big Ops.AI in Martech: Discusses the balance between quality and quantity in AI applications, the potential for AI/ML to automate advanced use cases, and the concept of "Martec’s Law" related to the pace of technological change and organizational adaptation.Scott gives his predictions about significant changes expected in the Martech landscape by the end of 2024, exploring how current trends might evolve and become more mainstream in the field.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In today's episode, sharing her story is Jenn Steele. Jenn is an entrepreneur, CEO, and founder with a solid track record in the fields of marketing technology and startups. With over a decade of executive experience, Jenn has consistently demonstrated strategic leadership and go-to-market skills that have led to outstanding outcomes. After successfully turning around and selling Kissmetrics in 2023, she is currently founding another company in the martech space. Her journey includes roles such as CEO at Kissmetrics, Vice President of Marketing at Reprise, Chief Revenue Officer at ORSNN, Chief Marketing Officer at Madison Logic, and Vice President, Product Marketing at Bizible. She started her marketing career at HubSpot in 2009 as one of the first hundred employees.Tune in to hear: Jenn share insights on her experiences with Marketing Operations (Ops) teams across different roles, highlighting how her perspective on Marketing Ops has evolved and varied depending on her position, and how it has changed over time.As a former CMO and current CEO/founder, Jenn outlines her approach to building a marketing organization, emphasizing the timing and importance of integrating Operations and the early focus areas for the Ops team.The conversation delves into Jenn's transition from marketing to entrepreneurship, exploring the motivations and influences behind her decision to start new ventures in the marketing space.Jenn reflects on pivotal moments and key figures in her career, discussing how certain decisions and individuals have significantly influenced her current success and providing final thoughts on her journey and advice for others.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo,  reflect on reaching a significant milestone of publishing 100 episodes. They discuss their surprise at the podcast's success and its impact on listeners. They highlight the diverse global audience and share interesting statistics about their listeners' locations.The hosts also discuss the uniqueness of podcasting as a medium for connecting with others and how it allows them to meet and learn from various experts and professionals. They touch on the challenges of podcasting, such as limited data insights and the lack of a structured theme. Finally, they hint at the possibility of upcoming themed episodes focused on go-to-market strategies and managing expectations in marketing operations.Tune in to OpsCast for an insightful and unscripted conversation with the hosts as they celebrate their podcast's achievements and share their future plans for the show.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In today's episode, we talk about the importance of Finance Knowledge for Marketing Ops pros with Jaime Garza, currently Senior Manager, Marketing Operations at SolarWinds . Prior to joining SolarWinds, Jaime has had in-house roles in Marketing Operations, Marketing Program Management and as a founder. He co-founded a company in the real estate media industry. Jaime is also a veteran of the US Army Green Berets and the Texas Army National Guard, where he served in combat and trained other military. Tune in to hear: Jaime's career overview and how he ended up in Marketing Ops.The importance of finance knowledge and what Jaime learned during his MBA.Managing the full marketing budget and the lessons learned from that experience.Recommendations for pitching projects internally, emphasizing the importance of finance as a universal business language, and the impact on reporting and analytics in attribution and influence reporting.Some statistics knowledge can be helpful on your journey to learning more finance, if you are interested, take the Stats 101 Course for Marketing Ops taught by Camela Thompson.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!Welcome to a special milestone episode of Ops Cast! We're celebrating our 100th episode, and we're thrilled to have you join us on this journey. While there might be more than 100 episodes in our feed, this feels like a significant moment as we approach three years of this podcast adventure.But that's not the only reason we're excited today. In this episode, we have the privilege of speaking with Shivina Kumar, the Director of Brand & Communications at CompStak. Shivina has had a remarkable career journey, holding various leadership roles in marketing, branding, and operations. She's also a guest lecturer and has published multiple papers about the marketing ecosystem.Tune in to hear: Shivina's career journey and how she obtained a patent.The transformation of branding from a qualitative concept to achieving "attribution" in branding.The use of full funnel metrics by branding teams, including the types of metrics they focus on, benchmark establishment, and ongoing measurement.The ABM Impact graph and its significance for the audience, along with practical applications.How metrics inform decisions regarding tactics in GTM, goal setting, and the methodology used for campaigns/initiatives, including the alignment with Sales and Finance.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In today's episode,  we talk about Adaptive Personalization with Tony Ferreira, currently Senior Growth Director at WillowTree, a conultancy/agency. He is primarily responsible for the growth of their Adobe Practice area. Tony has 15+ years in technology, marketing, data, strategy, ecommerce, and product ownership experience. Prior to joining WillowTree, Tony has held various leadership and management roles in agencies/consultancies and in house. He is an avid consumer of content and is always looking for ways to apply it to his current roles and teams.Tune in to hear: Tony discusses his career journey, highlighting the influence of his coaching experience at a school on his approach to Marketing Operations.He explains the concept of "Adaptive Personalization" in marketing, as discussed in his recent LinkedIn post.Tony differentiates between "Adaptive Personalization" and the often-heard term "personalization at scale," clarifying their meanings and applications in marketing.He explores the feasibility and reality of real-time personalization in both B2B and B2C sectors, leveraging tools like Adobe's suite for unified account profiles.This episode was originally inspired by this LinkedIn post by Tony.Blog posts written by Tony mentioned in this episode:Navigating Marketing Operations: Insights from a MarTech Professional.Why Marketing Ops Should Have Its Own Seat at the TableEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In today’s episode, The Ops Cast hosts Michael Hartmann, Naomi Liu, and Mike Rizzo dive into a detailed recap of MOps-Alooza 2023. This episode offers an engaging discussion that reflects on the highlights, key learnings, and memorable moments from the event. The trio shares their personal takeaways, emphasizing the innovations and strategies that stood out. They also engage in a lively conversation about attendee feedback and suggestions that could shape MOps-Apalooza 2024. Whether you're a marketing operations professional or just curious about the latest trends in the field, this episode provides valuable insights and a peek into the future of marketing operations. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode, we talk about building a Marketing Ops portofolio with Joy Martinez, Senior Director of Marketing Operations with CS2 a consultancy. Joy was a 2022 Marketo Champion, Marketo Certified Solutions Architect, and 8x Marketo Certified Expert. With almost 20 years of experience in marketing – both in-house and consulting – and the last 12 of those specifically in marketing operations, Joy brings a breadth and depth of experience in areas such as marketing operations strategy, business process, attribution and funnel reporting, MarTech, Marketo implementations, demand generation, ABM and more. Joy is also a founding member and ambassador for MarketingOps.com. Joy is passionate about strengths-based development, instructional design & training, and enjoys coaching and mentoring the next generation of MOps leaders.Tune in to hear: How Joy got into Marketing Operations. Her recommendations on how to start developing a portfolio. Her passion for Mentorship and how it’s affected her career. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode, we have our first discussion about the intersection of Generative AI and Marketing Operations. Joining us for the conversation is Paul Wilson, Chief Strategist of GTM Systems, a consulting company focused on reinventing the intersection of marketing, sales, and customer success operations. Prior to starting GTM Systems, Paul held several senior leadership roles in Marketing Operations and Marketing Technology, including One Trust, Salesforce and Slack, among others. He has also been involved with Sales Operations and, at one point, was in sales. He is also an advisor to some startups.Tune in to hear: - Why Paul thinks Marketing Operations professionals are the innovators to lead the generative transformation of GTM.- What he sees happening in the next few years with technologies. - What MO Pros should be doing to prepare themselves and their teams/organizations for the new landscape. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode, we discuss Vivi Gehan's interesting career journey to Marketing Ops.  Vivi is currently Vice President of Operations with Digital Pi (a part of Merkle). Prior to that, she held several other roles in Marketing and Marketing Ops, both in-house and with consultancies, including LeadMD. She is also a member of Mensa!Tune in to hear - -  Vivi's transition from doing events to ending up in Marketing Ops. -  Challenges she faced during her transition from in-house marketing to consulting. -  Some key transitions, or people,  along the way that had a major impact on her career journey. - How Vivi thinks about the skills she gained from past positions and applied those transferable skills for getting and succeeding in new roles.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show