The Insider's Guide To Finance

Times have changed...  Now, especially for public companies, content publishing, and thought leadership is a requirement to be seen and heard. Our guest today, Chris Smith, is a founding partner of Investing News Network (INN), an investor media company that publishes educational content about public companies and the industries they compete in. Readers come to INN to gain insights and educate themselves on a range of industries while also having an opportunity to connect with public companies and invest.They provide a valuable service, both for their investor audience and their clients, being public companies. But this drives a conflict of interest.  This inherent tension is something Chris is cognizant of which is why producing independent content is so important to the mission of INN. Through not pandering to companies and remaining objective, INN maintains its integrity while helping pubco's credibly reach new potential investors. There is lots to learn here. Tune in!Check out some of our most popular episodes:Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xCLeadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5GugCanada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9Stay in the know and follow along:Subscribe to the podcast:iTunes - https://apple.co/43d7C6ZSpotify - https://spoti.fi/43d7SmrConnect with our host, Cory Cleveland on LinkedIn: https://bit.ly/3Lti42oVisit The Insider’s Guide to Finance Website: https://bit.ly/3ANacUrSign up for our free 5-part master class Investor Marketing 2.0: https://bit.ly/42C0FLWFollow us on LinkedIn: https://bit.ly/42grK7wSubscribe to our YouTube channel: https://bit.ly/411XXxUSubscribe to The Knowledge Bank Letter - a periodic letter of actionable insights, interviews, and quality curations: https://bit.ly/3pgdAVf 

What if you built and sold a multibillion-dollar company, only to get a cheque for several million dollars, or worse, only a few hundred thousand? Believe it or not, this could happen. It can be the result of not navigating their company through the stages of financing properly.Kevin Vela, founding partner of Vela Wood, joins us to discuss the ins and outs of working with your lawyer and properly financing your company. Vela Law is a boutique corporate law firm that focuses on M&A, private equity, and venture financing. Part of Kevin’s work is to make sure his clients avoid the painful mistakes of improperly raising capital, particularly at the early stage. Kevin speaks with such passion and in-depth knowledge of his field. He gives a wealth of insights into the legal processes that all founders and financiers must go through during a venture deal.Some of the key takeaways are his advice for what founders need to provide before seeking financing, and what they should look out for to make sure they maintain a reasonable share of their company as they grow.Check out some of our most popular episodes:Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xCLeadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5GugCanada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9Stay in the know and follow along:Subscribe to the podcast:iTunes - https://apple.co/43d7C6ZSpotify - https://spoti.fi/43d7SmrConnect with our host, Cory Cleveland on LinkedIn: https://bit.ly/3Lti42oVisit The Insider’s Guide to Finance Website: https://bit.ly/3ANacUrSign up for our free 5-part master class Investor Marketing 2.0: https://bit.ly/42C0FLWFollow us on LinkedIn: https://bit.ly/42grK7wSubscribe to our YouTube channel: https://bit.ly/411XXxUSubscribe to The Knowledge Bank Letter - a periodic letter of actionable insights, interviews, and quality curations: https://bit.ly/3pgdAVf 

Codie Sanchez is a Partner and Managing Director of Entourage Effect Capital, which is one of the largest growth equity funds in the cannabis space. Codie has a fascinating background, starting her career as a journalist focusing on human and drug trafficking. From there, she moved into the financial space, working at Vanguard, State Street, and Goldman Sachs before moving more directly into the venture capital game.After a personal investment in cannabis companies, she followed this by joining Entourage Effect Capital to make an impact in the nascent market and make the most of the current climate. We hear from her about what she looks for in new investments, how venture funds actually work and the important ideas of trust, valuation, communication, and integrity. This is such powerful information for entrepreneurs and can make a huge difference in your efforts to raise capital. Check out some of our most popular episodes:Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xCLeadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5GugCanada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9Stay in the know and follow along:Subscribe to the podcast:iTunes - https://apple.co/43d7C6ZSpotify - https://spoti.fi/43d7SmrConnect with our host, Cory Cleveland on LinkedIn: https://bit.ly/3Lti42oVisit The Insider’s Guide to Finance Website: https://bit.ly/3ANacUrSign up for our free 5-part master class Investor Marketing 2.0: https://bit.ly/42C0FLWFollow us on LinkedIn: https://bit.ly/42grK7wSubscribe to our YouTube channel: https://bit.ly/411XXxUSubscribe to The Knowledge Bank Letter - a periodic letter of actionable insights, interviews, and quality curations: https://bit.ly/3pgdAVf 

In this episode, we talk about going public! Delilah Panio, Vice President at the TMX Group joins us to discuss what it means and what it takes to go public. Delilah focuses on educating high potential ventures on the benefits of using the TSX and/or the TSX Venture as an opportunity to raise capital list on a reputable market and potentially uplist to larger markets. We both agree that most companies aren’t meant to go public. But for those who are, the Canadian Public Venture Capital model is a very real opportunity to raise capital and grow. Being public requires a lot of investment beyond just listing fees. For example, an investor relations program is a priority in competing to attract and retain shareholders. That said, the potential upsides can far outweigh the costs.To become a publicly listed company, there is a process and best practices to follow. This interview is a big step towards shedding light on another valuable source of capital and growth.Check out some of our most popular episodes:Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xCLeadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5GugCanada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9Stay in the know and follow along:Subscribe to the podcast:iTunes - https://apple.co/43d7C6ZSpotify - https://spoti.fi/43d7SmrConnect with our host, Cory Cleveland on LinkedIn: https://bit.ly/3Lti42oVisit The Insider’s Guide to Finance Website: https://bit.ly/3ANacUrSign up for our free 5-part master class Investor Marketing 2.0: https://bit.ly/42C0FLWFollow us on LinkedIn: https://bit.ly/42grK7wSubscribe to our YouTube channel: https://bit.ly/411XXxUSubscribe to The Knowledge Bank Letter - a periodic letter of actionable insights, interviews, and quality curations: https://bit.ly/3pgdAVf  

Richard Wilson is the CEO of Family Office Club, PitchDecks.com and Centimillionaire Advisors. He speaks with us about the black box of family office money and how companies can tap into this enormous pool of investor wealth.We also discuss of all things, social media. One of the things that amazed me in this interview is how Richard has used informal, ‘real’ social media posts and blogs to attract multi-billion dollar clients to his business… That’s right… Richard shares with us how social media has been a cornerstone of his marketing program to attract and engage some of the wealthiest families in the world.Check out some of our most popular episodes:Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xCLeadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5GugCanada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9Stay in the know and follow along:Subscribe to the podcast:iTunes - https://apple.co/43d7C6ZSpotify - https://spoti.fi/43d7SmrConnect with our host, Cory Cleveland on LinkedIn: https://bit.ly/3Lti42oVisit The Insider’s Guide to Finance Website: https://bit.ly/3ANacUrSign up for our free 5-part master class Investor Marketing 2.0: https://bit.ly/42C0FLWFollow us on LinkedIn: https://bit.ly/42grK7wSubscribe to our YouTube channel: https://bit.ly/411XXxUSubscribe to The Knowledge Bank Letter - a periodic letter of actionable insights, interviews, and quality curations: https://bit.ly/3pgdAVf 

Edge Investments is focused on millennial investors. They do investor marketing, helping companies build awareness and generate investor leads. Nick Findler speaks with us about the often misunderstood and untapped wealth of millennials.  There is an enormous amount of money held by this demographic. You just have to reach them through different communication channels.For investor marketing, there are more and more digital strategies being pitched to pubco executives. Nick explains how he thinks CEOs should measure and monitor the success of their campaigns. As well, we also got into some strategies that only digital can provide. Check out some of our most popular episodes:Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xCLeadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5GugCanada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9Stay in the know and follow along:Subscribe to the podcast:iTunes - https://apple.co/43d7C6ZSpotify - https://spoti.fi/43d7SmrConnect with our host, Cory Cleveland on LinkedIn: https://bit.ly/3Lti42oVisit The Insider’s Guide to Finance Website: https://bit.ly/3ANacUrSign up for our free 5-part master class Investor Marketing 2.0: https://bit.ly/42C0FLWFollow us on LinkedIn: https://bit.ly/42grK7wSubscribe to our YouTube channel: https://bit.ly/411XXxUSubscribe to The Knowledge Bank Letter - a periodic letter of actionable insights, interviews, and quality curations: https://bit.ly/3pgdAVf 

Digital marketing to investors isn’t much different than marketing products or services to customers.In this episode, we discuss the power of digital marketing in investor engagement and investor relations.  From first impressions to ongoing engagement, Jason dives into tips, tricks, and tactics of how to land a great online impression with investors. As well, we get into a discussion of retail investors and the liquidity they can bring. As quoted from the NASDAQ - “liquidity is king” - and a strategically executed digital investor program can reach and engage investors that could take your company to the next level.Check out some of our most popular episodes:Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xCLeadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5GugCanada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9Stay in the know and follow along:Subscribe to the podcast:iTunes - https://apple.co/43d7C6ZSpotify - https://spoti.fi/43d7SmrConnect with our host, Cory Cleveland on LinkedIn: https://bit.ly/3Lti42oVisit The Insider’s Guide to Finance Website: https://bit.ly/3ANacUrSign up for our free 5-part master class Investor Marketing 2.0: https://bit.ly/42C0FLWFollow us on LinkedIn: https://bit.ly/42grK7wSubscribe to our YouTube channel: https://bit.ly/411XXxUSubscribe to The Knowledge Bank Letter - a periodic letter of actionable insights, interviews, and quality curations: https://bit.ly/3pgdAVf 

In life, you don’t get what you deserve, you get what you negotiate.  So, in this episode, we talk about negotiation.We are joined by Mark Raffan, who is a professional negotiator, coach, and host of the Negotiations Ninja podcast.There is no doubt that negotiation plays a crucial role in financing a company. So, we talk about some of the tactics and styles that you can put to use.  We also talk about some misconceptions, his favorite episodes and it surely wouldn’t be complete without a discussion about Donald Trump and his negotiating skills.Check out some of our most popular episodes:Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xCLeadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5GugCanada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9Stay in the know and follow along:Subscribe to the podcast:iTunes - https://apple.co/43d7C6ZSpotify - https://spoti.fi/43d7SmrConnect with our host, Cory Cleveland on LinkedIn: https://bit.ly/3Lti42oVisit The Insider’s Guide to Finance Website: https://bit.ly/3ANacUrSign up for our free 5-part master class Investor Marketing 2.0: https://bit.ly/42C0FLWFollow us on LinkedIn: https://bit.ly/42grK7wSubscribe to our YouTube channel: https://bit.ly/411XXxUSubscribe to The Knowledge Bank Letter - a periodic letter of actionable insights, interviews, and quality curations: https://bit.ly/3pgdAVf  

Charles Plant is a former founder, VC, banker and now a PhD candidate in economics. A key focus for him is the Narwhal Project - or the study of world-class Canadian Unicorns (aka Narwhals) as defined by a billion-dollar plus valuation. The question of what it takes to build a billion-dollar organization has led Charles to research and publish numerous studies on his findings.  What we get in this episode is a glimpse into the algorithms of growth… in other words, the capital it takes and the areas you need to spend to achieve the growth targets that result in a billion-dollar company.Now, even if you’re not in the game of building a billion-dollar VC backed company, the insights Charles shares with us are game-changing. This discussion will be illuminating for anyone thinking they may want to pitch a VC and it will open your eyes to their expectations and other avenues to finance growth.Check out some of our most popular episodes:Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xCLeadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5GugCanada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9Stay in the know and follow along:Subscribe to the podcast:iTunes - https://apple.co/43d7C6ZSpotify - https://spoti.fi/43d7SmrConnect with our host, Cory Cleveland on LinkedIn: https://bit.ly/3Lti42oVisit The Insider’s Guide to Finance Website: https://bit.ly/3ANacUrSign up for our free 5-part master class Investor Marketing 2.0: https://bit.ly/42C0FLWFollow us on LinkedIn: https://bit.ly/42grK7wSubscribe to our YouTube channel: https://bit.ly/411XXxUSubscribe to The Knowledge Bank Letter - a periodic letter of actionable insights, interviews, and quality curations: https://bit.ly/3pgdAVf 

Danny Brody is the CEO of TGOD Acquisitions Corp., a partner in RADD Capital and CCO of HempFusion. He and his partners have been the financial force behind some of the cannabis industry's most notable names. They’ve raised over half a billion dollars for Organigram, Emblem, Plus Products, The Green Organic Dutchman and now Hempfusion.Danny speaks with us about his unconventional path to engaging investors for these companies. He lays out how they lead a “Retail Investor First” strategy and how they’ve honed their approach through the companies they've partnered with. He was also generous in sharing lessons from doing this as well as perspectives on investor engagement, broker relationships and why you should protect your cap table like it is your firstborn.Check out some of our most popular episodes:Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xCLeadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5GugCanada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9Stay in the know and follow along:Subscribe to the podcast:iTunes - https://apple.co/43d7C6ZSpotify - https://spoti.fi/43d7SmrConnect with our host, Cory Cleveland on LinkedIn: https://bit.ly/3Lti42oVisit The Insider’s Guide to Finance Website: https://bit.ly/3ANacUrSign up for our free 5-part master class Investor Marketing 2.0: https://bit.ly/42C0FLWFollow us on LinkedIn: https://bit.ly/42grK7wSubscribe to our YouTube channel: https://bit.ly/411XXxUSubscribe to The Knowledge Bank Letter - a periodic letter of actionable insights, interviews, and quality curations: https://bit.ly/3pgdAVf