Do millennial investors matter?

Edge Investments is focused on millennial investors. They do investor marketing, helping companies build awareness and generate investor leads. Nick Findler speaks with us about the often misunderstood and untapped wealth of millennials.  There is an enormous amount of money held by this demographic. You just have to reach them through different communication channels.

For investor marketing, there are more and more digital strategies being pitched to pubco executives. Nick explains how he thinks CEOs should measure and monitor the success of their campaigns. As well, we also got into some strategies that only digital can provide. 

Check out some of our most popular episodes:

Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xC

Leadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5Gug

Canada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9

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