Education Before Solicitation Builds Trust

Times have changed...  Now, especially for public companies, content publishing, and thought leadership is a requirement to be seen and heard. 

Our guest today, Chris Smith, is a founding partner of Investing News Network (INN), an investor media company that publishes educational content about public companies and the industries they compete in. Readers come to INN to gain insights and educate themselves on a range of industries while also having an opportunity to connect with public companies and invest.

They provide a valuable service, both for their investor audience and their clients, being public companies. But this drives a conflict of interest.  This inherent tension is something Chris is cognizant of which is why producing independent content is so important to the mission of INN. Through not pandering to companies and remaining objective, INN maintains its integrity while helping pubco's credibly reach new potential investors. 

There is lots to learn here. Tune in!

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