
All Things Product with Teresa and Petra
All Things Product with Teresa and Petra – Unfiltered, insightful, and straight to the point.
Join Teresa Torres and Petra Wille as they dive into the world of product management—one topic at a time. No long interviews, no fluff—just real conversations about the challenges, trends, and ideas shaping the way we build products.
Each week, we tackle a different topic in short, digestible episodes (15-30 minutes)—perfect for your morning commute or coffee break.
🎯 What to expect:
🔹 Curated randomness: We take turns picking topics, bringing fresh perspectives to each discussion.
🔹 Unscripted, authentic conversations: Personal experiences, opinions, and practical advice—without the corporate polish.
🔹 For product people, by product people: Whether you're a product manager or product leader, you’ll find insights you can actually use.
Expect deep dives into product thinking, decision-making, leadership, experimentation, AI, and more—plus the occasional spicy take.
💡 Got a topic you’d love us to cover? Send it our way!
🎧 Listen to All Things Product on your favorite podcast platform and join the conversation.
Latest episodes

Jul 15, 2025 • 21min
Go to the Source
Discover why going straight to the source is essential for a true understanding of product concepts. The discussion highlights the pitfalls of relying on secondhand information. Learn how to spot reputable sources and avoid red flags in your research. Real-world examples of frameworks like OKRs and the Jobs to Be Done theory illustrate the importance of original thought. Additionally, tips for curating your own learning journey emphasize the value of diverse perspectives and practitioners' insights in an age muddled by social media.

Jul 8, 2025 • 24min
Red Flags When Choosing A Coach
What We Cover:
The explosion of product coaches — and why it's harder than ever to choose one
Red flags: overpromising results, one-size-fits-all approaches, lack of relevant experience
Green flags: coaching mindset, relevant product and coaching experience, transparency in approach
How to assess if a coach is a good fit for your domain, stage, and style
Why the best coaches won’t tell you what to do — and what they should be doing instead
The difference between coaching and training (and when to look for each)
Chemistry calls: what to ask and how to spot misalignment early
Why coaches need to have had coaching too
Key Takeaways:
Great coaches help you develop your own thinking — they don’t just hand you answers.
Look for relevant domain and coaching experience — not just a shiny title.
A good coach puts you in the driver’s seat and meets you where you are.
Fit > credentials: coaching is personal, and chemistry matters more than a certificate.
Resources & Links:
Follow Teresa Torres: https://ProductTalk.org
Follow Petra Wille: https://Petra-Wille.com
Mentioned in this episode:
Our previous episode on Types of Product Coaches
Product Discovery Training and Product Discovery Courses by Teresa Torres
Product Leadership Coach by Petra Wille
Petra’s blog with coaching success stories
The Prosperous Coach by Rich Litvin (briefly discussed — and gently critiqued)

8 snips
Jul 1, 2025 • 21min
Funding Projects Vs. Teams
Discover how funding dynamics impact project discovery work, and why CFOs are rethinking traditional funding methods. Explore the advantages of funding teams instead of individual projects, enhancing accountability and adaptability. Learn how product teams can effectively communicate their value to finance, bridging the gap between both worlds. With insights on aligning financial and product goals, the conversation encourages a shift towards performance-driven team funding that supports sustainable growth. Finally, uncover the necessity for clear language when discussing ROI in the product landscape.

7 snips
Jun 24, 2025 • 25min
Leading Or Managing Chaos
The hosts explore the innovative Product Leadership Wheel, a self-assessment tool that aids product leaders in personal growth. They discuss the three critical buckets of product leadership: People, Product, and Ways of Working. Overwhelm in leadership is tackled with practical strategies to manage it. The conversation emphasizes the risks of splitting leadership roles too soon and shares insights on empowering teams without relinquishing authority. Plus, listeners get an exclusive sneak peek into Petra's upcoming email course for aspiring product leaders!

4 snips
Jun 17, 2025 • 21min
AI Prototyping
Discover how AI prototyping tools are transforming product development, making it faster and more interactive. Learn why understanding engineering is still crucial, even in a no-code landscape. The discussion highlights common pitfalls and the importance of teamwork in building effective prototypes. You’ll also hear about the role of iterative testing and the surprising value of even failed prototypes. Get ready to rethink what it means to prototype and test assumptions efficiently!

Jun 10, 2025 • 22min
What is Product Ops?
Key Topics Covered:
What product ops is not—and why the role is often misunderstood
Different models of product ops across organizations
Product ops vs. product leadership: where’s the line?
When to hire a product ops person (and when not to)
The enabling team model from Team Topologies
Why Teresa and Petra are wary of “methodology police” in discovery
How product ops can support skill building, analytics, and communication standards
The shipyard metaphor: keeping the environment healthy for empowered teams
Coaching as a product ops responsibility—helpful or risky?
Key Takeaways:
Product ops isn't a checklist hire—it’s a strategic move to fill specific gaps
The best product ops folks blend a product mindset with another core strength (e.g. analytics, L&D, change management)
Not all gaps should be filled by product ops—sometimes it’s about enabling HR, data, or leadership to step up
Product ops is a great career path for senior PMs who don’t want to move - into people leadership but still want to shape the organization
Resources & Links:
Follow Teresa Torres: https://ProductTalk.org
Follow Petra Wille: https://Petra-Wille.com
Mentioned in the episode:
Product Operations by Melissa Perri and Denise Tilles
Strong Product People and Strong Product Communities by Petra Wille
Learning and development (L&D)
Team Topologies by Matthew Skelton and Manuel Pais
Petra’s Coaching Cards (DIY Edition) / Purchase the DIY kit
Petra’s related blog posts on leading effective one-on-ones: - Struggling to Find the Time to Develop Your Product Managers? Start Here, - The Ultimate Coaching Question: What Are You Going to Do Differently?, and - The Product Leader’s Guide to Giving Feedback
A note from Petra: “In case people own my first book, 'Strong Product People, ' these chapters talk about 1:1s and coaching: Chapter 6: Identifying and Closing Product Manager Gaps, Chapter 7: The Power of Coaching, Chapter 8: Monitoring Performance and Giving Feedback (a good read for one-on-one prep), Chapter 10: Building Individual and Team Alignment, and Chapter 11: How to Find the Time? (especially helpful for busy leaders)."

Jun 3, 2025 • 13min
Measurable Outcomes
Discover why not every outcome needs to be measurable right away, and how focusing on unmeasurable goals can drive innovation. Explore the transformative journey of shifting from applications to meaningful hires. Delve into the HEART framework for measuring customer happiness and learn the nuances between metrics, signals, and goals. Understand how to define outcomes in early stages and why creating value moments is crucial for effective product strategy. Plus, uncover common misconceptions about achieving product-market fit.

May 27, 2025 • 33min
Giving and Taking in a Community
Topics Covered
The Trend That Sparked This Episode: Petra flags a shift she’s noticing: more folks joining communities asking, “What can I get?” instead of, “How can I help?”
Why Communities Matter: The unexpected long-term benefits of engaging in a community—and how the payoff often comes years down the road.
The Origin Story of Petra & Teresa’s Connection: A short, enthusiastic conference interaction leads to years of collaboration and friendship.
What Giving Actually Looks Like: The difference between offering value and unsolicited advice. (Spoiler: one builds trust, the other breaks it.)
Behind the Scenes of Conferences & Course Communities: How Petra and Teresa handle entitlement, scholarship requests, and volunteering—and why the approach matters.
Online Community Behavior: From Slack spamming to thoughtful sharing: how to show up well in digital spaces.
Choosing Where to Engage: Why less is more when it comes to online communities—and how to pick the right ones for deeper involvement.
Mentorship, Giving at Any Level, and the Power of Small Gestures: Even a thank-you note or recipe can go a long way. Giving isn’t transactional—it's relational.
Key Takeaways
Give before you ask. Community thrives when people contribute without - expecting immediate returns.
Quality > quantity. You don’t need to be everywhere—just pick a few communities and show up consistently.
A little effort goes a long way. Whether it's sharing your learnings or offering to help, even small contributions can lead to big connections.
Be mindful of timing and tone. Offering value is great—unless it’s delivered like a sales pitch or advice no one asked for.
Communities remember generosity. Years later, people still remember who offered help, not who just wanted the mic.
Resources & Links:
Follow Teresa Torres: https://ProductTalk.org
Follow Petra Wille: https://Petra-Wille.com
Mentioned in this episode:
Meetup
ProductTank
Slack
LinkedIn
Mind the Product San Francisco 2019
Petra’s Coaching Cards
Petra’s Books
Teresa’s Book
Barry O’Reilly’s book, Unlearn: Let Go of Past Success to Achieve Extraordinary Results
Teresa’s Product Discovery Courses
Teresa’s CDH Membership Community
Lenny’s Newsletter Slack Community

May 20, 2025 • 14min
Product vs. Project Operating Models
Can product and project models coexist? The discussion traces the evolution of software delivery and its current challenges. Insight is provided on when to use project models for compliance versus product models for ongoing tasks. Accessibility is explored within these frameworks, highlighting the need for nuanced approaches. The conversation emphasizes collaboration across departments and adopting a dual perspective for success. Finally, it covers the importance of feedback loops to determine when work is genuinely complete.

May 13, 2025 • 22min
Saying No
Explore the art of saying no as a product manager, highlighting its crucial role in prioritization and focus. Discover strategies to manage overcommitment while ensuring stakeholder expectations are met with transparency. Learn the difference between various types of 'no' and how to create systems for evaluating new ideas. Embrace small wins and the concept of a 'Friday afternoon list' to boost team morale while balancing strategic goals with moments of spontaneity that delight customers.