All Things Product with Teresa and Petra

Petra Wille & Teresa Torres
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21 snips
Jan 27, 2026 • 17min

Build Vs. Buy

They debate when to build tools versus buying them, and why the choice keeps recurring across product teams. AI's role in lowering prototyping cost and enabling bespoke tools comes up. Personal stories contrast moving platforms with building a custom task system. The conversation centers on data ownership, vendor lock-in, portability, and treating make-or-buy as a discovery problem.
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24 snips
Jan 20, 2026 • 20min

Product at Heart 2026

Curating product conferences is becoming increasingly challenging due to the rapid evolution of AI. A shift to a single-track format emphasizes tighter curation, ensuring that each session is impactful. Key speakers include Christian Idiodi, who brings his storytelling expertise, and cyber-psychologist Elaine Kasket, who delves into digital afterlife concepts. Roundtables are gaining popularity as interactive alternatives to traditional talks. Teresa's workshops aim to equip attendees with practical AI workflows, fostering deeper connections in an expanded leadership retreat.
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28 snips
Jan 13, 2026 • 23min

Happy New Year!

Teresa reveals her shift away from live cohorts towards on-demand learning tools, emphasizing the need for ongoing behavior reinforcement. The duo discusses the essential coaching skills leaders require and how AI is transforming teaching methodologies. Petra shares her ambitious plans for 2026, including workshops in Cairo and community building efforts. They also touch on the importance of evaluating AI claims and staying updated on academic research. Plus, the role of conferences in fostering connection and inspiration is highlighted!
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23 snips
Dec 16, 2025 • 26min

End of Year Reflection

This conversation dives into the importance of annual reflection for product professionals. Petra shares her creative approach, influenced by art projects and notebooks, while Teresa highlights a more structured method inspired by Chris Guillebeau. They explore the shift from rigid goal-setting to focusing on values and themes. Exercises like the '100 wishes' challenge illustrate the power of reflection in identifying patterns and letting go of unrealistic expectations. The hosts also discuss maintaining flexibility and balancing public sharing with personal insights.
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26 snips
Dec 9, 2025 • 16min

Role of Leadership in Transformations

Teams often complete discovery training only to face unchanged leadership habits that hinder progress. Outdated mindsets about roles can prevent brands from innovating, while hierarchical structures clash with modern product practices. The hosts dive into how interviewing customers reveals underlying conflicts within the organization. They emphasize that effective product leadership requires clarity, empathy, and intentional cultural development. Exciting tools are introduced to support leaders in fostering discovery and navigating obstacles.
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9 snips
Dec 2, 2025 • 23min

Customer Interview Analysis

The hosts delve into how their views on AI for interview synthesis have evolved, influenced by Teresa's trials with ChatGPT and Claude. They share insights on the critical need for strong interviewing skills before relying on AI. Highlighted are the distinctions between analysis and synthesis, with a focus on how AI supports beginners while amplifying expert capabilities. The discussion touches on the challenges teams face with interview backlogs and emphasizes the irreplaceable value of human interaction and storytelling in understanding customers.
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Nov 25, 2025 • 15min

Communities of Practice

Explore the vibrant world of communities of practice in product work. Discover the unique distinction between learning from others and learning with them. Dive into strategies for building your Personal Learning Network and personal knowledge management as essential skills. Hear how curiosity-driven learning can enhance your product intuition. Commit to courses, talks, or books for deeper insights. Plus, learn how to navigate local and curated communities to find supportive peers in your learning journey.
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9 snips
Nov 18, 2025 • 14min

Dealing With Setbacks

Setbacks are an inevitable part of meaningful work, both personal and professional. Grieving product failures is essential for long-term resilience. Leaders should create space for their teams to process failures, rather than rushing into post-mortems. The 10–10–10 framework helps reframe immediate frustrations. Healthy cultures embrace emotional honesty and reflection, normalizing setbacks as learning opportunities. Ultimately, decoupling performance reviews from short-term results encourages a more supportive and resilient environment.
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Nov 11, 2025 • 10min

Global Invoicing

Small online businesses face a global invoicing nightmare, especially when popular platforms overlook EU tax compliance. Petra shares her experience with Squarespace's missing legal phrases, revealing how this can invalidate invoices. Meanwhile, Teresa discusses how Teachable's restrictive practices can hinder sales. They highlight the importance of understanding customer needs over mere compliance. Their switch to LearnWorlds and Ableify underscores the need for product teams to pay attention to regulatory details, ensuring they truly deliver value to clients.
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17 snips
Nov 4, 2025 • 24min

AI At Home And Work

Discover how personal AI experiments can boost confidence and build essential skills for both home and work. Learn practical uses of AI for meal planning, budget analysis, and creative projects, highlighting the lessons about context and bias. The conversation reveals how starting small at home can translate into effective workplace applications, emphasizing the importance of human oversight in automation. Tune in for insights on leveraging AI as a thought partner and the journey towards mastering an AI toolbox!

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