All Things Product with Teresa and Petra

Topics Covered: Why the Product at Heart leadership event in Barcelona was canceled—and what it taught us The hidden stigma of coaching for leaders Vulnerability as a leadership skill The Learning Menu framework: how to invest in your development at any budget level From free resources to high-ticket coaching—how to choose the right growth path Reflection, journaling, and emotional resilience in product leadership The importance of finding your learning “dojo” How conferences offer more than just talks (think: peer benchmarking and teaching tactics) Ethical coaching boundaries and what happens when coaching reveals misalignment Resources & Links: Follow Teresa Torres: https://ProductTalk.org Follow Petra Wille: https://Petra-Wille.com Mentioned in the episode: Product at Heart Product Talk Academy - Teresa’s Product Discovery Courses Coaching for Product Leaders/Executives with Petra Wille Behind the founder: Drew Houston (Dropbox) - Lenny Rachitsky’s podcast episode with Drew Houston How the “Learning Menu” Concept Can Help Develop Your Product Team - Petra’s Learning Menu article Harvard Business Review Meetup Product Talk Blog - Teresa’s blog Product Leadership Blog - Petra’s blog Product Talk Academy Free Mini Courses - Teresa’s free mini-course Continuous Discovery Habits Membership - Teresa’s community for continuous discovery practitioners and features monthly leadership calls. Quarterly Leadership Newsletter with Petra Continuous Discovery Habits - Teresa’s book STRONG Product People and STRONG Product Communities - Petra’s books Workshops by David Bland and Jeff Gothelf Maven Learning’s Lightning Lessons Toastmasters International Christina Wodtke’s book Present Yourself Finding Your Learning Headline - from Petra’s blog post

Topics Covered: The problem with traditional prioritization models like ICE and RICE Why “avoid prioritization at all costs” is more than just a catchy phrase Comparing and contrasting vs. spreadsheet-driven guesswork Tactical ways to clean up your backlog: Auto-closing old tickets Archiving items no one understands Using themes, initiatives, and user group tagging The "Inbox Zero" approach to product management How to use strategic filters (outcomes + customer needs) instead of prioritizing everything The importance of early wins when inheriting a new product or team Time-boxed onboarding for product folks who are new to a team Real-world stories & examples: Petra shares how automatic ticket pruning saved hundreds of items Teresa’s database “one-day project” that took a full week (and what it reveals about hidden work) How to carve out time for discovery—even in a feature factory Resources & Links: Follow Teresa Torres: https://ProductTalk.org Follow Petra Wille: https://Petra-Wille.com Mentioned in the episode: ICE, RICE, MICE, and VICE Scoring Models developed by Sean Ellis Jira My Organization Doesn't Work That Way - All Things Product with Teresa & Petra Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes Inbox Zero coined by Merlin Mann Ask the Community: What Do You Do When You Inherit a Giant Product Backlog? STRONG Product People: A Complete Guide to Developing Great Product Managers - Book by Petra Wille Illustration from Petra’s book about early wins and building trust during onboarding

Dive into the intriguing world of product strategy! Explore the myth of explicit strategies and how implicit ones shape decision-making. Learn the importance of documenting strategies for collaboration and adapting based on user insights. Discover the dynamic role of product teams as strategic sensors, identifying patterns in customer behavior. Case studies from Intercom and Spotify showcase strategy in action. Finally, embrace an iterative approach to strategy, emphasizing continuous dialogue and adaptive planning.

Topics Covered: Why more people should consider public speaking—and how to get started How Petra approaches talk creation: mind maps, card decks, and structured rehearsal Teresa’s top-down talk-building method focused on audience transformation What makes a good “first talk” (hint: show your work!) Why meetup organizers want to hear from new speakers—especially women and underrepresented voices Tips for managing stage fright, finding your voice, and choosing your topic How big-stage talks (like Product at Heart and Y Oslo) come together over months The surprising power of impromptu lines—and how to leave room for them Matching your prep process to your stage and experience level How public speaking sharpens your thinking and deepens your learning Resources & Links: Follow Teresa Torres: https://ProductTalk.org Follow Petra Wille: https://Petra-Wille.com Mentioned in the episode: How I Go About Creating a Talk: My Step-by-Step Process by Petra Wille Nancy Duarte's books Myers–Briggs Type Indicator Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes The Creative Act: A Way of Being by Rick Rubin Cicero Public Speaking Deck – Petra’s go-to tool for structuring talks Melissa Suzuno - our mutual blog editor Places to give your first talks: Meetup ProductTank ProductCamp Toastmasters International Conferences mentioned: TED Product at Heart Product Management Festival Mind the Product Conference Some of our talks: Continuous Discovery Habits with Teresa for Y Oslo Managing Up with Petra for Y Oslo Justify Your Product Decisions and get Stakeholder Buy in – Teresa Torres, Mind the Product SF 2019 Even You Can Do Continuous Discovery - Bringing the - Discovery Habits to Every Organization – Teresa Torres, - Product at Heart 2023

Key Takeaways: Why capacity planning often fails outcome-driven teams How teams can self-align without overcommitting Reframing quarterly planning to support discovery work A listener call-to-action: what’s actually working for you? Resources & Links: Follow Teresa Torres: https://ProductTalk.org Follow Petra Wille: https://Petra-Wille.com Mentioned in the episode: Capacity planning Product Discovery Basics: Everything You Need to Know Yesterday's Weather methodology The rocks, pebbles, and sand analogy The problem-solution-implementation-discovery model from Petra’s Coaching Illustrations Assumption Testing: Everything You Need to Know to Get Started Shifting from Outputs to Outcomes: Why It Matters and How to Get Started

Topics Covered: Why the product coaching landscape feels so crowded right now The key coaching settings (individual vs. group vs. team coaching) When each setting makes the most sense (and what to watch out for) Types of product coaching: General Product Coaching Product Discovery Coaching Product Career Coaching Product Leadership Coaching The difference between a product leadership coach and an - executive coach How to approach coaching as part of your learning journey Should you or your company pay for coaching? How to get the most out of coaching (and avoid wasting your time or money) Resources & Links: Follow Teresa Torres: https://ProductTalk.org Follow Petra Wille: https://Petra-Wille.com Mentioned in the episode: Coaching for Product Leaders/Executives by Petra Wille How to Decide What Type of Product Coach is Right for You When Should You NOT Work with a Coach? How to make the most of your coaching sessions Is your company ready for Product Operating Model Coaching? Product Trios: What They Are, Why They Matter, and How to Get Started Assumption Testing: Everything You Need to Know to Get Started Training vs. Coaching - All Things Product with Teresa & Petra episode ProductTank Meetup Slack Continuous Interviewing Course by Teresa Torres Communication Strategies for Managers with Kim Nicol Asking for Training Budget video with Teresa Torres and Kim Nicol Types of Product Coaching by Marty Cagan

Topics Covered: Why discovery principles are consistent across B2B and B2C Incentives and recruiting differences in B2B contexts How to navigate buyer vs. end user dynamics The role of procurement, compliance, and legal in enterprise deals Why ecosystems matter more than labels like “B2B” or “B2C” The value of cross-role discovery and how to approach it Practical tips for accessing users in complex orgs Making friends with sales and customer success to unlock discovery opportunities Key Takeaway: B2B and B2C discovery share more in common than we often assume. It’s less about the label and more about understanding your specific users, buyers, and stakeholders—and staying laser-focused on your desired outcomes. Resources & Links: Follow Teresa Torres: https://ProductTalk.org Follow Petra Wille: https://Petra-Wille.com

Key Takeaways: Training ≠ Coaching. Training builds foundational knowledge and skills. Coaching helps you apply them in your unique context. Skill building takes structured practice. Reading a book isn’t enough—people need reps, feedback, and guided experiences. Coaching is most valuable when teams already have baseline skills and face org-specific blockers. You don’t need to be a certified coach to be effective. Experience in the craft and knowing how to support others in real-world contexts is often more important. Leaders need targeted learning, too. But leadership-specific product training is still hard to find. Resources & Links: Follow Teresa Torres: https://ProductTalk.org Follow Petra Wille: https://Petra-Wille.com Mentioned in the episode: Becoming a Product Coach by Marty Cagan SVPG General Data Protection Regulation (GDPR) Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes by Teresa Torres Drowning in Product Content? Here’s How to Focus and Thrive by Petra Wille Continuous Discovery Habits by Teresa Torres Story-Based Customer Interviews Uncover Much-Needed Context by Teresa Torres Continuous Interviewing Course by Teresa Torres Communities of Practice: What They Are, What They Do, and What I’m Hoping to Learn by Petra Wille Coaching for Product Leaders/Executives by Petra Wille Why Agile Coaches Can’t Be Product Coaches by Petra Wille

Topics Covered: Internal product teams often fall into the trap of collecting requirements through meetings, leading to solutions that don’t fully address user needs. The key challenge: Blurring the lines between stakeholders and end-users. Story-based interviews are crucial for understanding real user behavior and uncovering hidden pain points. Petra emphasizes the importance of stakeholder mapping: Identifying users, informed stakeholders, and sponsors. Teresa explains why internal teams have a unique advantage—proximity and access to users—and how to leverage it for continuous discovery. Process optimization is sensitive territory. Who owns the process? Who’s responsible for improving it? Outcome thinking can help navigate stakeholder opinions, focusing on results rather than prescribed solutions. Internal teams must rethink how they approach product discovery and avoid assuming their situation is “different” or exempt from best practices. Resources & Links: Follow Teresa Torres: https://ProductTalk.org Follow Petra Wille: https://Petra-Wille.com Mentioned in the episode: Story-Based Customer Interviews Uncover Much-Needed Context Assumption Testing: Everything You Need to Know to Get Started Stakeholder mapping, as covered in Aligned: Stakeholder Management for Product Leaders by Bruce McCarthy Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes Continuous Discovery Habits Community Shifting from Outputs to Outcomes: Why It Matters and How to Get Started

Key Takeaways: Frameworks are helpful, but they’re not the answer to everything. Frameworks provide structure and guidance, especially for beginners. The mistake is treating them as rigid recipes rather than flexible tools. The real value lies in sparking conversations, not just filling out the canvas. Adapt frameworks to fit your team’s context. There’s no one-size-fits-all solution. Every team and organization is unique. Learn the framework first, then adapt it to your needs. Don’t be afraid to freestyle and connect the dots in a way that makes sense for your team. Break free when a framework no longer serves you. Frameworks are scaffolding for learning—they’re meant to be outgrown. If a framework is slowing you down or feels like a checkbox exercise, it’s time to break free. The goal is to build the skills the framework teaches, not to follow it forever. Frameworks are conversation starters. The value of a framework is in the conversations it initiates. It’s not about filling in every blank but about aligning your team and having the right discussions. If conversations aren’t happening, the framework isn’t serving its purpose. Start with the framework, then make it your own. It’s okay to start with a structured approach, especially when learning. As you gain experience, feel free to adapt, remix, or create your own frameworks. Experimentation and iteration are key to making frameworks work for you. Resources & Links: Follow Teresa Torres: https://ProductTalk.org Follow Petra Wille: https://Petra-Wille.com Mentioned in the episode: Business model canvas Petra’s PM Wheel Scrum Jobs to Be Done Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes User Story Mapping: Discover the Whole Story, Build the Right Product by Jeff Patton Impact Mapping Continuous Discovery Habits