

Curation
Sep 2, 2025
Discover the pivotal role of curation in shaping product decisions and strategies. Explore how avoiding the ‘Homer Simpson car’ helps maintain quality in fast-paced development. Learn about the importance of defining your ideal customer and tailoring products to meet specific needs. Hear insights on balancing personal branding with audience expectations. The discussion highlights how personal experiences can guide content relevance and the powerful impact of intentional curation in user experience.
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Product Work Is Essentially Curation
- Product work is fundamentally curation: every decision shapes a future we choose to normalize.
- Product teams often underestimate the responsibility inherent in choosing what to build and what to refuse.
Cohesion Beats Feature Accumulation
- When building gets cheap, lack of curation creates incoherent products like the Homer Simpson car.
- Curation preserves coherence by enforcing trade-offs that make products understandable and usable.
Appoint A Bouncer To Protect Focus
- Say no deliberately and appoint a 'bouncer' role to protect product coherence.
- Use curatorship to reject features, people, or customers that dilute the product's focus.