
All Things Product with Teresa and Petra Dealing With Setbacks
8 snips
Nov 18, 2025 Setbacks are an inevitable part of meaningful work, both personal and professional. Grieving product failures is essential for long-term resilience. Leaders should create space for their teams to process failures, rather than rushing into post-mortems. The 10–10–10 framework helps reframe immediate frustrations. Healthy cultures embrace emotional honesty and reflection, normalizing setbacks as learning opportunities. Ultimately, decoupling performance reviews from short-term results encourages a more supportive and resilient environment.
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Injury Revealed The Emotional Side Of Setbacks
- Teresa Torres broke her tibia and fibula playing hockey and faced a painful, unexpected setback months into recovery.
- She describes how the sudden soleus calf strain set her back emotionally and physically, and made her reconsider patience and expectations.
Launch Moved Zero KPIs Despite Careful Planning
- Petra Wille described a team that released a project after months of work and saw no movement on any KPI.
- The team felt deep frustration but responded with curiosity, asking bluntly why their careful plan had failed.
Apply The 10–10–10 Perspective
- Use the 10–10–10 framework to reframe immediate pain: how will you feel in 10 minutes, 10 months, and 10 years.
- This perspective helps teams and individuals see setbacks as transient and supports steady recovery actions.






