All Things Product with Teresa and Petra

Dealing With Setbacks

8 snips
Nov 18, 2025
Setbacks are an inevitable part of meaningful work, both personal and professional. Grieving product failures is essential for long-term resilience. Leaders should create space for their teams to process failures, rather than rushing into post-mortems. The 10–10–10 framework helps reframe immediate frustrations. Healthy cultures embrace emotional honesty and reflection, normalizing setbacks as learning opportunities. Ultimately, decoupling performance reviews from short-term results encourages a more supportive and resilient environment.
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ANECDOTE

Injury Revealed The Emotional Side Of Setbacks

  • Teresa Torres broke her tibia and fibula playing hockey and faced a painful, unexpected setback months into recovery.
  • She describes how the sudden soleus calf strain set her back emotionally and physically, and made her reconsider patience and expectations.
ANECDOTE

Launch Moved Zero KPIs Despite Careful Planning

  • Petra Wille described a team that released a project after months of work and saw no movement on any KPI.
  • The team felt deep frustration but responded with curiosity, asking bluntly why their careful plan had failed.
ADVICE

Apply The 10–10–10 Perspective

  • Use the 10–10–10 framework to reframe immediate pain: how will you feel in 10 minutes, 10 months, and 10 years.
  • This perspective helps teams and individuals see setbacks as transient and supports steady recovery actions.
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