
All Things Product with Teresa and Petra Dealing With Setbacks
Nov 18, 2025
Setbacks are an inevitable part of meaningful work, both personal and professional. Grieving product failures is essential for long-term resilience. Leaders should create space for their teams to process failures, rather than rushing into post-mortems. The 10–10–10 framework helps reframe immediate frustrations. Healthy cultures embrace emotional honesty and reflection, normalizing setbacks as learning opportunities. Ultimately, decoupling performance reviews from short-term results encourages a more supportive and resilient environment.
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Injury Revealed The Emotional Side Of Setbacks
- Teresa Torres broke her tibia and fibula playing hockey and faced a painful, unexpected setback months into recovery.
- She describes how the sudden soleus calf strain set her back emotionally and physically, and made her reconsider patience and expectations.
Launch Moved Zero KPIs Despite Careful Planning
- Petra Wille described a team that released a project after months of work and saw no movement on any KPI.
- The team felt deep frustration but responded with curiosity, asking bluntly why their careful plan had failed.
Apply The 10–10–10 Perspective
- Use the 10–10–10 framework to reframe immediate pain: how will you feel in 10 minutes, 10 months, and 10 years.
- This perspective helps teams and individuals see setbacks as transient and supports steady recovery actions.






