Gaetano DiNardi, ex-VP of Growth at Aura, shares their SEO strategy that led to ~1 million monthly visitors in just 12 months. Topics include introductionless content, video marketing, keyword research, backlink building in 2023, and the power of empathy in content.

Downloadable LEMA framework template: https://www.thefxck.com/lema-framework-template — In SEO, creating quality, experience-driven content has never been more important. It now takes 5 minutes to write a better-than-average article using AI. Which means we have just entered into an age of content commoditization. You need to differentiate your strategy. Fast. Great content that *actually* wins in the next 5-10 years needs to be the kind of stuff that you bookmark and come back to read. It needs to go the extra mile. In short, it needs to follow the LEMA framework. Logic. Explicitness. Memorable. Action. Find out what this means and exactly how to use it in your content in this week's interview with Lily Ugbaja. She's written for Zapier, WordPress, Databox, Animalz, and Hubspot. And she knows how to make remarkable content. Mentioned article: The Idea Farm by Animalz https://www.animalz.co/blog/idea-farm/ — Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

eCommerce SEO expert, Louis Smith, came on the podcast this week to talk through one of his case studies.  He helped this company grow from £80m monthly revenue to ~£100m in 12 months. When he started working with this fashion brand, they'd grown rapidly through paid acquisition channels. SEO hadn't been a focus at all, so they had a ton of technical issues, content strategy needs, and best practices to implement across the board. We look at what those SEO implementations were and why they were pivotal to success. Think: GeoTags; Category page design; Content strategy; Backdoor link building. Watch extra videos, get concepts explained, and deep dive into this full strategy in the premium case study. -- Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

Andy Francos was the Group Head of Organic Performance at Cazoo from day one through to IPO. In this episode, we learn: How Cazoo built a customer-centric organic strategy for the long-term Why Cazoo's non-branded search traffic grew from 6k to 120k a month within 2 weeks The interplay between PR, national TV ad campaigns, high-profile acquisitions, and SEO This one's a real masterclass in SEO from one the UKs biggest tech success stories of recent years.  -- Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

Bonus: Find the full content operations guide here. This week I’ve got a very special guest Gordana Stretenovic from Workello. Gordana and her team have grown multiple company's search traffic exponentially again and again from 0 to up to a crazy 1.5m visitors per month. At one point, her agency produced 800 blog posts per month for their clients with in-house 45 writers and editors. To get an operation like that producing high-quality content you need: Hiring processes Enablement docs Templates to follow And a tech stack to support you In this episode, we learn the exact processes, documentation, and tools you need in place to build a quality content operation that supports both writers and your clients. Deep dive content operations: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com. 

Jake Stainer joined Typeform in June 2015 as employee #29. In his first couple of weeks, they celebrated hitting £1M in annual revenue from 5,000 customers. By the time he left just 3.5 years later? Typeform had: 10x the employees Grown to $13M in ARR Grown their SEO channel to $3M in yearly lifetime value revenue In this week's SEO case study, we hear how a growth marketer scales SEO. --- Read this episode with extras: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

Hotjar's search volume increased 47% over the past 2 years. That's millions of new visitors each year.  And the best thing? Revenue results. It's driving *actual* revenue results.  Hotjar's SEO strategy is mission-critical to its customer acquisition strategy. And as a channel, the costs are proving to be significantly lower.  On the podcast this week, I've got Hotjar's SEO content mastermind, Sean Potter, to discuss how one of the most authoritative websites in the world approaches SEO-led growth.  Read this episode with extras: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

My guest this week built the most successful Retro Gaming website around today. In this episode, we hear how Brandon's multimedia approach to content creation helped him build a brand with ~100k social followers, 270k YouTube subscribers, and 1 million monthly clicks. It's extraordinary to think that Brandon's background is in video production. He's not an SEO by trade, he only just realized that he's been naturally building content clusters all along. Instead of overfocusing on the algorithms, he's built a brand his readers love. Don't like taking notes? Find the strategy written up at thefxck.com every week for £17 per month. You'll also get instant access to 30 SEO case study teardowns and more member-only content.

This week, I catch up with a world-class content strategist, Jakub Rudnik.  Safe to say he's been around the block. He was at G2 as a senior content strategist during the hyper-growth years (seeing all the errors they made with content) and prior to that, he worked at places like the Chicago Tribune as a writer. Now, leading content at Scribe, I catch up with Jakub to hear how his team built content into a leading growth driver. Since his arrival, they grew from zero to a lot more than 30,000 monthly visitors. But, more importantly, they grew from 5,000 users to 200,000. In this case study, we hear how his team produced content at high velocity and then analyzed which topics and types were driving the best outcomes. They doubled down on what was working, iterating the content strategy around revenue growth. Expect to learn: How to build a world-class content strategy How to breathe a journalistic quality into your content How Scribe measured ROI and iterated it into their strategy How your product can lend itself to SEO, and whether SEO is right for your product Don't like taking notes? Find the strategy written up at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.

Emilia Korczyńska, Head of Marketing at UserPilot, shares how they scaled from 25K to 100K monthly organic visitors in just 10 months. They built efficient content operations, scaled production with programmatic SEO, and produced 29 long-form blog posts per hour. She discusses their challenges, adjustments, and the strategy of focusing on pain point SEO. The podcast also touches on unbiased comparisons, demos vs free trials, operational mistakes, and creating landing pages for tool descriptions.