AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
How the Fxck SEO Podcast
How UserPilot Scaled to 100K Clicks in 10 Months With Programmatic SEO (Emilia Korczyńska, Head of Marketing, UserPilot) [SEO Case Study]
Dec 14, 2022
Emilia Korczyńska, Head of Marketing at UserPilot, shares how they scaled from 25K to 100K monthly organic visitors in just 10 months. They built efficient content operations, scaled production with programmatic SEO, and produced 29 long-form blog posts per hour. She discusses their challenges, adjustments, and the strategy of focusing on pain point SEO. The podcast also touches on unbiased comparisons, demos vs free trials, operational mistakes, and creating landing pages for tool descriptions.
31:49
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- UserPilot achieved triple growth in organic traffic by building efficient content operations and leveraging programmatic SEO.
- UserPilot focused on creating content that aligns with their target audience's pain points and incorporates their product organically.
Deep dives
Scaling Content Operations for Rapid Traffic Growth
The podcast episode discusses how User Pilot achieved triple growth in organic traffic, going from 25,000 to 100,000 monthly visitors in just 10 months. This was accomplished by building an efficient content operation and leveraging programmatic SEO. Initially, they made the mistake of relying too heavily on individual skills rather than creating systems and processes. However, they learned from their missteps and developed a scalable approach by creating brief templates and organizing content into epics or clusters. Utilizing programmatic SEO techniques, they were able to create hundreds of blog posts by combining fixed elements and variables from databases. The podcast also emphasizes the importance of consistency, patience, and making incremental improvements for long-term growth.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode