Emilia Korczyńska, Head of Marketing at UserPilot, shares how they scaled from 25K to 100K monthly organic visitors in just 10 months. They built efficient content operations, scaled production with programmatic SEO, and produced 29 long-form blog posts per hour. She discusses their challenges, adjustments, and the strategy of focusing on pain point SEO. The podcast also touches on unbiased comparisons, demos vs free trials, operational mistakes, and creating landing pages for tool descriptions.