Andy Francos was the Group Head of Organic Performance at Cazoo from day one through to IPO.
In this episode, we learn:
- How Cazoo built a customer-centric organic strategy for the long-term
- Why Cazoo's non-branded search traffic grew from 6k to 120k a month within 2 weeks
- The interplay between PR, national TV ad campaigns, high-profile acquisitions, and SEO
This one's a real masterclass in SEO from one the UKs biggest tech success stories of recent years.
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How the Fxck SEO Podcast