Samantha North learned SEO from scratch and built her niche blog to 3,000 daily visits (75K monthly), all in under 2 years. In this episode, we deep dive Samantha's story, including everything from the number of blog posts created to how to monetize organic traffic. The highlights: How to choose your niche How to monetize a website Mistakes to avoid when pursuing your own niche blog Three things pivotal to her success Don't like taking notes? Find the strategy written up at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.

Grab the full strategy guide here. Leading up to their IPO in 2021, Monday.com went all-guns-blazing on content. They built a huge moat of long-form content which sees them ranking for all their core product use cases and the surrounding pain points. Now, Monday.com drives over 1.2M visitors to its site every month. We were fortunate enough to have the engineer behind this strategy, Brad Smith, whose team created 1,000 articles for Monday in 12 months, on the podcast this week to talk strategy. Brad and his team have mastered content operations and have scaled content for the likes of Robinhood, ActiveCampaign, and FreshWorks, too. In the first 3 months, Brad’s work led to a 1,570% increase in Monday’s search traffic and significantly more over the next 12 months (now at 1.2M). Don't like taking notes? Find the strategy written up at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.

This week’s How the F*ck episode centers on a role-play between me and leading SaaS SEO strategist, Brendan Hufford. Here’s the background. I’m a SaaS founder for a productivity software. Our go-to-market model is sales-led, which means our job is to generate quality leads and hand them off to sales who own the sales process.  The challenge I handed Brendan was that I have 2 people on my team, a head of marketing and a content writer, and we are starting from scratch, with zero content. Brendan, where do we start? We covered: ⚡ The alternative to 6-12 SEO retainers and why it’s so effective. ⚡ A four-part framework for SEO success. Brendan uses this to scale his clients from $10m to $100m in revenue. ⚡ How SEOs can use the I AM framework to create content that wins in search. ⚡ Why your product offer is so important, and it’s much more than your software. ⚡ Why copywriter Eugene Schwartz is an important part of great SEO. ⚡ How to create a content plan (our role play and how to ask the RIGHT questions before getting started). ⚡ 5-step revenue-focused content framework for early-stage startups ⚡ Gated vs Ungated content, Brendan weighs in. Don't like taking notes? Find the strategy written up at thefxck.com every week for $8 per month. You'll also get instant access to 16 organic strategy guides and exclusive access to submit questions for upcoming guests to answer.

Tim's a SaaS SEO specialist, known for his sprints approach and the super insightful strategies he shares on LinkedIn. In the episode, Tim shared the details behind an extremely impressive growth story. For one of his former clients, a premium child daycare, Tim helped them grow from barely ranking to earning £13.5 million in revenue via SEO. That's what we call high-value search marketing. 🚀 We covered: ⚡ The story behind the growth of child daycare to £13m. ⚡ One quick website optimization that ranked the site top 10 (for tons of keywords) in just three weeks. ⚡ Why letting your SEO writers breathe and write content they enjoy writing benefits rankings. ⚡ Why you should just hit publish on content, even when it's 80% complete. ⚡ Why "money" keywords are important and how you can rank #1 for them. ⚡ Three ways to get in front of your target persona, even when there's zero search volume for products like yours. ⚡ The benefits of topic authority for winning trust and enabling your buyer. Don't like taking notes? Find the strategy written up at thefxck.com every week for $8 per month. You'll also get instant access to 16 organic strategy guides and exclusive access to submit questions for upcoming guests to answer.

Supermetrics just hit $50m ARR. That's more than 5x since Edward Ford joined the team three years ago. You know what's cool? Supermetrics earned their first $5m in revenue without a single salesperson. With clever demand generation playbooks and a healthy focus on what actually works, they lead growth from the front. Now they have over 120 salespeople and 30 marketers and continue to grow quickly. In this episode, we deep dive into their remarkable growth journey. You'll hear: what channels make up their organic growth engine, the role of organic acquisition and how they captured intent, and product-led content, what is it and why does it work? Don't like taking notes? Find the strategy written up at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.

This week on the How the F*ck podcast, I have the pleasure of welcoming Ryan Law, VP of Content at Animalz onto the podcast. Ryan and Animalz have helped shift the way marketers approach content again and again with their thought leadership. From articles on the latest SEO trends through to frameworks, models, and predictions for better content, their thought leadership just hits the nail on the head every time. In this episode, we take a look under the hood of Animalz own content strategy before going through four frameworks that SEOS can use to inject thought leadership into every new article you write. Don't like taking notes? Find the strategy written up at thefxck.com every week for $8 per month. You'll also get instant access to 15 organic strategy guides and you'll get exclusive access to submit questions for upcoming guests to answer.

This week I’m joined by Ryan Darani, an expert SEO consultant in the Your Money Your Life (YMYL) space. Ryan grew the website of an eCommerce at-home blog testing kit company from 30,000 to 195,000 monthly clicks in 16 months (a total of 2m clicks and counting). The content is healthcare focused, which makes it particularly difficult to rank. YMYL content is the type that features on healthcare, financial and government blogs. It’s difficult to rank by design, because if it contains inaccurate, untruthful or deceptive information it could directly influence the reader’s happiness, health, safety or financial stability. In short, Google doesn’t want anybody to win it. We’ll hear the strategy from start to finish. Including how to understand search intent, how to win difficult keywords, how to infuse quality into your content, where to get expert-level insight from, and how to signal E-A-T. Don't like taking notes? Find the strategy written up at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.

In this episode, Maeva shares with me how she and her fast-growing team quadrupled the revenue of property automation software company, Operto in just 12 months. You'll learn the fundamentals of Maeva's Foundation-Growth-Scale SEO framework which you can take away, copy and apply at your startup. Don't like taking notes? Find the strategy written up at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.

Reflecting on a 10-year career, Kevin Indig shares five important lessons he's learned in his SEO career about management, influence, and execution. The career lessons come alongside fascinating stories from his time as an SEO Director at companies like Atlassian, Shopify, G2, and DailyMotion. Don't like taking notes? Read the story written up here and every week for $8 per month. You'll also get instant access to these 9 organic strategy guides and you'll get exclusive access to submit questions for upcoming guests to answer. 

This week's episode deep dives the organic growth journey of product-led SaaS tool, Respona.  George and his team wrote close to 100 blog posts, driving 20,000 organic keywords—1,500 of which were in position 1-3. We'll look at how to choose keywords that drive revenue growth, but also build enough authority in the eyes of Google to win them. We'll look at query types and which to go for.  And, we'll end with George's secret sauce: are links required? What's the future of SEO? What's a good client? Don't like taking notes? Find the strategy written up at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.