This week I’m joined by Ryan Darani, an expert SEO consultant in the Your Money Your Life (YMYL) space.

Ryan grew the website of an eCommerce at-home blog testing kit company from 30,000 to 195,000 monthly clicks in 16 months (a total of 2m clicks and counting).

The content is healthcare focused, which makes it particularly difficult to rank. YMYL content is the type that features on healthcare, financial and government blogs. It’s difficult to rank by design, because if it contains inaccurate, untruthful or deceptive information it could directly influence the reader’s happiness, health, safety or financial stability. In short, Google doesn’t want anybody to win it.

We’ll hear the strategy from start to finish. Including how to understand search intent, how to win difficult keywords, how to infuse quality into your content, where to get expert-level insight from, and how to signal E-A-T.

Don't like taking notes? Find the strategy written up at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.