How the Fxck SEO Podcast

In this week's How the F*ck episode, I caught up with the expert in PR-based link building: Fery Kaszoni, the founder of the fast-growing link building agency, Search Intelligence. Together, we'll walk you through three PR campaign strategies that Fery has used to, at one point, drive +100 backlinks from famous newspapers in one weekend. Expect a whirlwind ride through these key points: How the PR link building approach works A 'reactive PR' campaign that got 100 links in one weekend An 'expert-commentary' PR campaign that got 50 links A 'data-driven' PR campaign that got 50 links And how YOU can do the above yourself easily If you've written lots of great SEO content and aren't quite seeing the results you expected...this is the episode for you. Don't like taking notes? Find the strategy written up at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.

How the F*ck SEO kicks off with an interview with the awe-striking Dimitris Drakatos. After stints at leading tech companies like Workable and Revolut, Dimitris joined Peanut to build their organic growth engine. And, what a wild ride it’s been. In 12 short months, the Peanut blog has exploded from 400 monthly visitors to 2.3M. This kind of growth is extraordinary even in the world of exponential SEO graphs. So, what types of content was written? How much? Who was involved? What were the secrets behind the success? In this episode we answer these and many more. Don't like taking notes? Find the strategy written up at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.

Subscribe to the newsletter over at www.thefxck.com. This week's guest is Jen Montague, Director of Marketing at Dixa (the Europe-based customer service platform that just raised their $105m series C round). We dig into Dixa's lead gen process, from content creation; distribution process; paid advertising best practice; audience segmentation; and most importantly, the process of taking an inbound lead and turning it into something that your sales team can't WAIT to receive. Enjoy the episode. Drop us a note on LinkedIn with your feedback, I'd love to hear from you.

“I don’t believe in creating lots of top of funnel content. When you are part of a startup or a mid-market company, everything that you do needs to map to a result.” In this episode, we catch up with Yaag Ganesh, Director of Marketing at Avoma, to hear about some of the content that he and his team have been creating to drive the startup's growth. We deep dive into a couple of blog post examples to understand the philosophy and process behind them—and find out a ton of best practices for writing content that *actually* resonates with a reader.

This week's How the Fxck interview is with the incredible Anthony Kennada, CMO at Hopin. Anthony was the first marketer and founding CMO at Gainsight, which grew to $100m ARR and sold for over $1bn to Vista in 2020. At the time of recording this episode, Anthony had just joined Hopin, the explosively fast-growth hybrid events management platform. (Hopin is the fastest growing SaaS business ever with a valuation of $5.6bn in under 2 years.) So, safe to say, he knows his stuff and had a ton of tactics to share. The episode focuses on the demand gen and content tactics that Anthony has used along the way. In particular, we focus on events. The Gainsight team is well known for creating the category of customer success, and a big part of that journey was championing the profession through events. You’ll hear the story of how Anthony and his team created a conference of 300 like-minded people and grew it to +6,000 yearly attendees. "I started breaking it apart and saying, 'what do I love about my career? What do I love about marketing?' And at the atomic level, I realized it was connection between people, whether digitally or in person, and events are the channel by which that happens. Some of the most inspired work we had at Gainsight was there." We discuss why most startups should not create a category and the difficulties and common mistakes of those who do. Towards the middle-end of the interview, we dive into Anthony’s first three weeks at Hopin. We chat about: - Why Hopin is not just a natural fit for Anthony, but a brand mission that aligns with his own. - What growth strategies are underway already. - What will be prioritised at Hopin? And how will marketing contribute to Hopin’s continued fast growth? Visit www.thefxck.com for the breakdown, video and timstamps.

Subscribe to the newsletter at www.thefxck.com. In this week's podcast, we talked to the founder of Planable, Xenia Muntean. Planable is a social media collaboration and management used by marketers to plan, collaborate, approve and schedule their social media posts. Planable boasts clients like Social Chain and the United Nations. So, in this episode, we deep dive into the content strategy used to win those customers.

This one is better seen on YouTube: https://www.youtube.com/watch?v=AyZWuEG3sFQ Visit: www.thefxck.com Subscribe / Follow / Send love

Subscribe to the weekly marketing newsletter at www.thefxck.com. In this episode of the How the Fxck podcast, I chatted to Zvonimir Sabljić, founder of AWW App. Zvonimir and his team built a powerfully engaging customer experience, which they leveraged to rank #1 in Google for some highly competitive keywords.‍ In this episode, you'll learn how they grew to 1.5 million monthly users, what marketing techniques they used, how they built a competitive advantage, and eventually sold to their biggest competitor, Miro. What's in the episode: 00:00: Brief summary and intro to the podcast 01:00: Welcome 1:56: Discussion of SEO success on Google 1:43: How did SEO and Google help with the growth of AWW App 3:32: How customer experience helped with the success of AWW 4:26: Discussion of AWW’s customer experience principles 5:06: How simplicity can be used as a tool for success 5:55: Demonstration of how AWW works 10:23: How customer success and speed of engagement of AWW helped them have a low bounce rate 12:06: How does focusing on the user and prioritising their experience by giving them relative content help with ranking on Google 13:20: How many monthly active users is AWW attracting? 13:44: What are the main things you can rank on one page for? 15:00: How did Miro and AWW join forces? 15:30: At what point in AWW’s journey did they start to convert customers to paid? 17:40: How did AWW attract paid users?

Get a mini-Q&A and timestamps for this episode over at www.thefxck.com. It was an absolute pleasure to interview one of my favourite marketers: Nemanja Zivkovic. ‍ In the episode, we dig into the Funky Marketing success story. ‍ Funky Marketing started in 2019 and Nemanja & co. closed 33 deals in 2020 alone. ‍ If you want to replicate his success on one of your projects, startups or marketing campaigns, this is a must-watch episode.

Download the written playbook on www.thefxck.com. ‍ This week, I had an extremely insightful and in-depth chat with Tom Bangay, the Director of Content at the Series A stage contract automation startup for lawyers, Juro. ‍ We got to the heart of some of the biggest conversation going on in the marketing world right now: brand vs lead gen; gated vs ungated; inbound vs outbound. ‍ But the main topic of this week's podcast is Tom's extraordinarily successful ebook building strategy. ‍ Using the techniques in the playbook we're about to discuss, Tom and his team consistently get over 1,000 organic downloads on their eBooks. ‍ You'll learn: ‍ • How to get influential people from top brands to contribute to your content (even if you've got no brand yourself) • How to design content that people want to read • How to decide what to write about: should it be product related or designed for persona fit? • How to decide WHO should contribute to your eBook • The secret sauce for getting so many downloads • So, you've got 1,000 downloads. We also go through what to do with all those contact details to get REVENUE! ‍ Follow us on LinkedIn for regular content!