

10/10 GTM
Accord
10/10 GTM is a podcast by Accord that dives into how B2Bs most successful Revenue Leaders win (no matter the product or market). Discover secrets from the best to achieve your repeatable revenue goals.
In this season, we talk to legendary leaders such as 5x CRO John McMahon, and execs from 6Sense, JB Sales, Chili Piper, and Hubspot about how to drive consistent sales execution — leading to predictable forecasts (& better sleep).
In this season, we talk to legendary leaders such as 5x CRO John McMahon, and execs from 6Sense, JB Sales, Chili Piper, and Hubspot about how to drive consistent sales execution — leading to predictable forecasts (& better sleep).
Episodes
Mentioned books

Feb 1, 2023 • 39min
[Masterclass] Maximizing AE Efficiency in 2023, ft. Sales Leaders & Advisors Elizabeth Andrew and Pleasant Middelhof
After an especially challenging 2022, sales leaders need a predictable path to hitting their 2023 revenue targets.
The key? A clearly defined sales methodology that ALL your reps can consistently follow.
In this masterclass for senior sales leaders, we covered how to maximize your reps’ productivity & drive repeatable revenue through your sales methodology – increasing your sales efficiency by implementing a proven process.
You’ll learn:
🔁 How to operationalize your MEDD(P)ICC methodology
💯 Tips for empowering your reps with a proven process
📈 Tactics for driving more revenue with fewer resources
Meet the experts:
Pleasant Middelhof, Manager, New Business Sales at Rollworks – passionate educator turned sales leader; formerly at Outreach and Pendo
Elizabeth Andrew, SaaS Sales Executive & Strategic Advisor – experienced advisor & 3x VP of Sales, formerly at Netomi, Skillsoft, Parley Pro & Dropbox
Want more B2B sales content, best practices & events like this? Check out our bi-weekly newsletter!

Jan 18, 2023 • 26min
Building a 10/10 B2B Sales Team in 2023, with David Barron, Global Director of Sales at HubSpot
David Barron, the Global Director of Sales at HubSpot, shares his extensive expertise in sales and product development. He discusses the importance of clearly defined sales roles to enhance team effectiveness and emphasizes setting clear expectations for boosting productivity. David advocates for hiring candidates with a growth mindset and highlights the need for authenticity in B2B sales. He also delves into relational selling and how technology can optimize sales processes, offering innovative strategies for a successful sales experience.

Dec 28, 2022 • 37min
[Masterclass] Making the Most of Every Opp from Lead to Live, with CoachCRM, Elemy & Stripe
In this episode, we're sharing a masterclass we hosted with leaders at CoachCRM, Elemy & Stripe – covering topics like:
Optimizing every step of the buying journey to hit your goals
Identifying & removing friction in your sales process
Building a repeatable process around rep best practices
Meet the panelists:
Cory Bray, Co-Founder at CoachCRM and ClozeLoop
Trevor Clark, SVP Growth at Elemy
Ryan Libster, Head of Enterprise Sales, East at Stripe
Want more B2B sales best practices like this? Subscribe to our bi-weekly newsletter: https://inaccord.com/from-vendorship-to-partnership#newsletter

Dec 14, 2022 • 18min
Raising the Bar for B2B Sales Today, with Josh Roth, VP of Commercial Sales at Lob
Early in Josh’s career, he built a $1M book of business exclusively through cold calling and outbound selling. Later, he moved into sales leadership and led a 25-person BDR team at WalkMe, and now leads the Commercial Sales team at Lob. And in Josh’s spare time, he and four partners built SDRDefenders, a community of revenue professionals dedicated to elevating the role of SDRs, which was acquired by Pavilion in 2021.
Listen to the episode to hear Josh talk about why the bar for sellers is low today, how sales leaders can help raise it again, and his thoughts on where the future of B2B sales is headed.
Want more B2B sales best practices & content like this? Subscribe to our bi-weekly newsletter!

Nov 30, 2022 • 40min
[Masterclass] Driving ARR Through Customer Partnerships, with UserGems, Ashby & Craft Ventures
In this episode, we're sharing a masterclass we hosted with leaders at UserGems, Ashby, and Craft Ventures – covering topics like:
How to drive more pipeline & deals through strong buyer relationships
How to build close partnerships at every step of the customer journey
Tactics for standardizing a buyer-first sales process across your team
Meet the panelists:
Christian Kletzl, CEO & Co-Founder at UserGems – passionate about all things pipeline generation and revenue alignment
Mike Marg, Partner at Craft Ventures – former seller & sales leader at Dropbox, Slack, and Clearbit
Mike Clapson, VP of Sales at Ashby – previously helped scale Slack from $8M to over $800M+ in ARR
Want more B2B sales best practices like this? Subscribe to our bi-weekly newsletter: https://inaccord.com/from-vendorship-to-partnership#newsletter

Nov 16, 2022 • 16min
From Lawyer → Sales Leader (and What They Have in Common), with Eric Ortner, VP of Sales at Handle
In this discussion, Eric Ortner, VP of Sales at Handle, shares his intriguing journey from law to sales, leveraging his legal background in a tech startup environment. He emphasizes the importance of customer feedback and the collaboration between sales and product teams. Eric also explores the balance of process and agility when crafting a sales strategy, adapting to a post-pandemic world, and the value of authentic relationships in remote settings. Plus, he dispels myths about introverts in sales and discusses the challenges of scaling in startups.

Nov 2, 2022 • 19min
Exchanging Value with Your Buyers as a Top Seller, with Trent Dressel, Sr Account Executive at Qualtrics
Our Seller's Journey guest this week is Trent Dressel, Senior Account Executive at Qualtrics!
Trent started in software sales as an SDR, put in over 50,000 cold calls, and over the past 4+ years has moved up the ranks to his current role. He’s passionate about B2B sales and provides content and resources to other sellers via his LinkedIn, YouTube, website, and other social channels.
In this episode, he chats with Ross about his biggest lessons learned, advice for building strong buyer relationships, and his thoughts on the future of B2B sales.
Want more B2B sales content like this, including exclusive events & tactics from top sales leaders? Subscribe to our bi-weekly newsletter!

Oct 19, 2022 • 20min
Building Your Team’s “Why” Into Your Sales Playbook, with Jonathan Press, Director of Strategic Accounts at Galley
Our guest this week is Jonathan Press, Director of Strategic Accounts at Galley.
Jonathan definitely has one of the most interesting backgrounds of all the sales leaders we’ve talked to, with past experience as an actor, opera singer, and Paratrooper in the Israeli Defense Forces. But for the past four years, he’s helped lead sales and GTM at Galley, which helps food companies see the data behind their operations to empower them to make more profitable decisions.
He and Ross chat about aligning your sales team around a shared mission, partnering with buyers, and building repeatability into your playbook.
Want more B2B sales content like this? Subscribe to the bi-weekly From Vendorship to Partnership newsletter!

Oct 5, 2022 • 19min
How to Up-Level Your Sales Recruiting & Hiring Process, with Chuck Brotman, Co-Founder of Blueprint Expansion
Our guest this week is Chuck Brotman, Co-Founder of Blueprint Expansion!
Chuck has been in sales and sales leadership roles for nearly 20 years, and pivoted his career to launch Blueprint Expansion in 2020 with the goal of helping companies recruit and hire exceptional GTM talent. He’s passionate about the problems Blueprint Expansion solves, especially for early stage startups, and chatted with Ross about how sales teams can up-level their hiring game.
Want more B2B sales content like this? Subscribe to our bi-weekly newsletter, From Vendorship to Partnership!

Sep 21, 2022 • 19min
How to Foster Continuous Learning on Your Sales Team, with Chris Bondarenko, VP of Sales at Docebo
Welcome back to the From Vendorship to Partnership podcast, season 2 – Seller's Journey!
Our guest this week is Chris Bondarenko, VP of Sales - North America & APAC at Docebo.
He talked to Ross about trends in B2B sales, his experience in sales from small hyper-growth startups to an 800+ person org, and why creating an environment of constant learning is so important in sales.
Subscribe to our newsletter to stay updated on new episodes and more B2B sales content like this!