B2B Digital Marketer

Life is finally starting to return back to normal - a new normal. Everyone is going back to face-to-face. However, things will not be the same. We won’t be going back to the pre-pandemic past. As humans, we change, we adapt, and we will be doing things differently moving forward into the coming years.  For B2B events, things are also looking a bit different. With virtual and hybrid events getting more popular, people have more flexibility in their event choices, and as B2B marketers, we have to learn to be agile and resilient and learn to adapt to these ever-changing needs. Things will be different. We won’t be doing the same things again. Looking forward, what’s new for B2B events in 2023? How can we take advantage of these changes and make the most impact in the upcoming years? In this episode, Brianna Haag shares her valuable thoughts and insights on what’s new for B2B events in 2023.

Customer Relationship Management (CRM) technology is one of the most basic and foundation tools that digital marketers use to manage customer relationships and interactions with potential customers. At some point in time, all marketers will have had some kind of interaction with a CRM. In fact, running a business without one is costly. However, just having a CRM does not necessarily guarantee success. How you use it matters. Various studies have put the CRM failure rate around 18% to 69%. So, why do we have this high failure rate? What are marketers doing wrong? Why does CRM fail, and how do we fix it? In this episode, Jeroen Corthout, Co-Founder of Salesflare.com, shares his insights on why CRMs fail and how you can fix them in your business.

By analyzing your B2B sales funnel, you will not only be able to generate more sales, but it also enables you to improve your sales processes, which will enable you to understand your customers better. Depending on the business, a sales funnel can have three or more stages. Despite the fact that there is no one-size-fits-all model, basically, all sales funnels function similarly. An organization can use the sales funnel as a tool to visualize and quickly understand the process of turning a potential customer into one who pays. In this episode, Itamar will discuss the five must-haves of B2B marketing funnels.

The art of effective marketing is difficult to get right. Between creative needs, limited budgets, and platform decisions, marketers have a lot to manage when developing their marketing strategy. The biggest determinant of efficient marketing, however, is your target market. If you’re not properly targeting your target market, your sales pitches and marketing campaigns will likely fall on deaf ears. You might as well not be marketing at all. The biggest difference, though, is between individual consumers and businesses. It is common for some companies to cater to individual shoppers, while others cater to companies and organizations. The marketing of goods and services to businesses is very different from that of individual consumers. That’s why an entirely new approach to marketing exists. In this episode, Derek talks about being customer-centric and tailor-making solutions to the problems presented by the clients.

One of the most significant goals of B2B sales and marketing teams is to be able to generate valuable leads that will convert into clients. This is no easy task, but if done correctly, it will help your business beat the competition and grow tremendously. It is critical to your organization\'s success that you find a high number of quality leads. There is no point in pursuing unqualified leads who aren\'t truly interested in your services, and having no leads is completely ineffective. In this episode, Jessica will speak about not recommending firing your sales team but rather reinventing your strategies for sales.

Finding the most suitable B2B marketing agency for your business can be an overwhelming task. The industry is extremely competitive, and finding the right advertising and digital marketing agency can be a daunting process. A large number of websites, profiles, and content are available, so how do you decide which one is right for you? Searching for an agency can quickly spiral out of control when you factor in how long it takes to schedule a phone call or meeting. As B2B Digital Marketers, how can you protect yourself from hiring an ineffective marketing agency? Efforts are being made to prevent these mistakes. What are the steps and solutions taken to address them? In this episode, John Bertino will discuss methods to avoid being burned in the process of hiring the wrong marketing agency.

Adapting to new ideas has the potential to drive a company’s success. In order to be innovative, it will require a specific mindset and process that will enable the company to be open to new ideas. As B2B Digital Marketers, what are the innovations that your company is engaged in to enhance the products that you have? What steps will be taken to improve the service provided to clients? What adjustments will be made? This episode features Matt Young discussing how you can improve your product through innovation.

Mergers and acquisitions (M&A) is a tool that drives growth in a company. If you are looking to drive that growth, you know that business valuation is an important aspect of it. One of the key drivers for B2B digital marketing is business valuation. As B2B Digital Marketers, what are you doing as far as business valuation is concerned? How are you positioning your company to be more attractive? What are the strategies and models you need to put in place to ultimately drive the growth you are looking for? In this episode, Kison Patel shares different ways how you can get the most value for your business.

The task of creating budgets has always been a complex endeavor. Even before the lockdown, the effectiveness of marketing budgets has been on a decline, and now that we are coming out of the lockdown, budgets have become even more challenging. The majority of marketers don’t realize that half (or even more) of their budgets are being wasted on things that don’t bring returns on their investment. As a B2B Digital Marketer, you have to see to it that you are getting the results you want on your bottom line and understand what you should be doing differently. Nowadays, the stakes in digital marketing are much higher than they used to be, and the task of digital marketing has become more complex. A one-size-fits-all solution simply won’t make the cut. You have to be more targeted and more deliberate when it comes to your strategy, and therefore your budget. In this episode, Brian Walker shares five things that you need to look at in your B2B digital marketing that may be burning half or more of your budget.

B2B buyers are looking for partners that can help grow their business. They are looking for solutions to their problems. As B2B digital marketers or sellers, you have to understand how you can effectively communicate your solution to them so you can close the deal and have a successful relationship together. However, most of the time, you are stuck with the jargon, and you are not able to communicate effectively the value that your partnership can give to your customers, and so the deal does not go through. How do you solve this problem? How do you speak the language of B2B executive buyers? In this episode, Dr. Stephen Timme shares exactly how you can speak the language of B2B executive buyers and the changes you need to make in order to achieve your desired results.