345 Brian Walker - Why Half of Your B2B Marketing Budget is Wasted

The task of creating budgets has always been a complex endeavor. Even before the lockdown, the effectiveness of marketing budgets has been on a decline, and now that we are coming out of the lockdown, budgets have become even more challenging.

The majority of marketers don’t realize that half (or even more) of their budgets are being wasted on things that don’t bring returns on their investment. As a B2B Digital Marketer, you have to see to it that you are getting the results you want on your bottom line and understand what you should be doing differently. Nowadays, the stakes in digital marketing are much higher than they used to be, and the task of digital marketing has become more complex. A one-size-fits-all solution simply won’t make the cut. You have to be more targeted and more deliberate when it comes to your strategy, and therefore your budget.

In this episode, Brian Walker shares five things that you need to look at in your B2B digital marketing that may be burning half or more of your budget.