B2B Digital Marketer

One of the biggest challenges facing B2B sellers today is meeting their quota. In fact, according to recent research, 67% of B2B sellers are not meeting their quota. This is a significant increase from previous years and a worrying trend for businesses. Steve Weinberg believes that the key to becoming a master sales pro is to focus on the fundamentals of sales. He emphasizes the importance of building relationships with customers, understanding their needs and pain points, and providing solutions that meet those needs. He also stresses the importance of continuous learning and self-improvement to stay ahead in a constantly evolving industry. During the podcast, Steve shares some practical tips and techniques that sellers can use to improve their sales performance, such as how to create a compelling value proposition, how to handle objections, and how to close deals effectively. If you\'re a B2B seller struggling to meet your quota or looking to take your sales performance to the next level, this episode is a must-listen. In this episode, we learn valuable insights from Steve Weinberg on how to become a master sales pro and exceed quota performance.  

Finding and retaining good salespeople can be a challenge in today\'s business landscape, where traditional seller-buyer relationships are no longer as effective. Research shows that 67% of B2B salespeople fail to meet their sales quota, and it\'s becoming harder to connect with decision-makers in larger and more dispersed buying teams. To address these challenges, companies can leverage the power of alignment marketing. Alignment marketing is a marketing strategy that aims to create a connection between a brand and its target audience by aligning the brand\'s values, beliefs, and goals with those of the audience. By using the alignment marketing formula, brands can build deeper connections with customers, leading to increased customer loyalty and satisfaction. Moreover, alignment marketing can help attract and retain good salespeople. By creating a culture that aligns with the values and goals of potential sales hires, companies can attract top talent who are passionate about the brand and its purpose. The alignment marketing formula can also help in retaining good salespeople, as they will be more likely to stay with a company that shares their values and goals. In summary, the alignment marketing formula can help companies find and retain good salespeople by creating a culture that aligns with their values and goals. By using this approach, companies can also build deeper connections with their customers, leading to increased customer loyalty and satisfaction. In this episode of our podcast, we\'re excited to welcome Stacey Hall, a seasoned sales leader with over 20 years of experience. Stacey has worked with some of the biggest brands in the industry, and has successfully built and led high-performing sales teams. She is also an expert in alignment marketing, a strategy that can help companies find and retain good salespeople. Stacey will share her insights on the challenges facing salespeople today, and how companies can leverage alignment marketing to overcome these challenges. She will also discuss how to create a culture that attracts top sales talent and retains them for the long term.  

The success of a business is a shared interest for employees, entrepreneurs, and CEOs alike - a positive return on their investments and efforts. However, the demands of running a business can sometimes cause us to lose sight of the key factors that contribute to success. In this episode, we explore the 6 crucial returns that serve as markers of business success. Our expert guest, Preston Brown, shares his valuable insights and lessons learned on his own journey to success. He\'ll reveal the metrics that matter most for driving positive results. Tracking these 6 returns can help measure your business performance and guide your efforts towards your goals. Whether you\'re just starting out or already established, they serve as a useful tool to help you achieve the success you\'re striving for.

Having trouble finding solutions to business problems is a common experience among entrepreneurs and business owners. Sometimes, it\'s easy to lose sight of the bigger picture or the obvious solutions that are right in front of us. This is because we get so focused on what we are trying to accomplish. However, most of the time, the answers are right in front of us. It is helpful to have someone assist us in seeing them. Consider it like cleaning a dirty window. Having grime and dirt on it makes it difficult to look through it. However, after cleaning it, you will see the answers clearly. In business, it\'s critical to understand that when we get blocked, it\'s not just affecting us but everyone in our organization and everyone we touch. As a result, it is important to take a step back from everything you do and get a fresh perspective. It may be worthwhile to obtain advice from a mentor or business coach or simply to take some time off to consider things afresh. When we\'re able to see the answers that have been right in front of us all along, we\'re able to make the necessary changes and move forward. It\'s important to remember that this happens in all periods and all parts of life, not just in business. So, next time you find yourself stuck, remember to take a step back and look at the bigger picture. The answers might be right in front of you. In this episode, Gary Geiman shares with us three secret roadblocks to business growth that may be affecting your business or organization. Examine whether you are experiencing them right now and find the answers that you are looking for.

​​In today\'s fast-paced and constantly evolving business world, it\'s essential to regularly reevaluate and update our marketing and sales strategies. That includes improving or replacing outdated tactics that are no longer working. Trying to push products or services aggressively on potential customers is an old-fashioned approach to selling. Rather than focusing on building relationships, modern sales strategies usually prioritize understanding potential customers. The consultative selling approach works best in today\'s market because it builds trust and helps you develop long-term relationships with customers. It\'s also becoming increasingly difficult for marketers to succeed with mass mailings and cold calls. Instead, they\'re finding success with targeted, personalized, and relevant marketing. As a result, you can use data to segment and understand your target audience, and you can use content marketing, social media marketing, and email marketing to connect with them. We need to make sure that we\'re using the most effective sales and marketing strategies in today\'s market by reevaluating and updating our strategies regularly. It\'s easier for us to connect with and serve customers when we ditch outdated tactics and use modern techniques. In this episode, we have the pleasure of speaking with Todd Caponi, author of the bestselling book \'The Transparent Sales Leader\'. Our discussion with Todd will focus on his innovative approach to sales and marketing that emphasizes transparency as a fundamental component. As Todd shares insights from his book and real-life examples, he will illustrate how honesty and openness are crucial to increasing trust, loyalty, and sales with potential customers. Whether you\'re a salesperson or a marketer looking for ways to increase your effectiveness and build lasting relationships with your customers, you won\'t want to miss this episode with Todd Caponi.

Most companies and executives don\'t really understand what marketers bring to the table. A marketer\'s efforts are often unknown and unrecognized and the people are often misunderstood or misrepresented. To some, the role of a marketer is often interchangeable - lumped up into one single role - if they\'re a marketer, then surely they can write or build a website. As a result, the outcomes that they are judged on are often just based on the basic and non-essentials, and marketing has become one of the roles or departments that have been considered non-essential. But is marketing really non-essential? As you will see in the interview, it\'s the exact opposite. Marketing is the ultimate cross-functional organization that often acts as the underbelly of the whole company. Their influence extends throughout the whole organization, and their contributions greatly affect the success (or failure) of the company. Leaders and executives need to understand that they need to empower their marketers. They need to have a go-to-market strategy in place. It’s more than just the mission and vision of a company. There has to be a commitment to a set plan to bring in more leads and drive growth and revenue to the organization. What are the signs of a successful marketer? How can marketers make it clear what it is they bring to the table? What is the one thing marketers need to succeed? In this episode, Christina Del Villar sheds more light on this topic and shares with us the one thing marketers need to succeed (and several more).  

There are a few key characteristics that can help you determine if you are a savvy marketer. First, a savvy marketer is always learning and staying up-to-date on the latest marketing trends and techniques. They are willing to try new things and are not afraid to experiment in order to find new and effective ways to reach their target audience. In addition to gaining knowledge and experience, it\'s also important to develop the key skills that are essential for success in marketing. This includes strategic thinking, creativity, analytical ability, and the ability to communicate effectively with both internal teams and external stakeholders. Overall, becoming a savvy marketer requires a combination of education, experience, and skill development. By taking these steps and continually learning and improving, you can become a savvy marketer and succeed in the field. In this episode, Avi Kumar sheds more light on how you can test yourself and your ability in regard to being a savvy marketer. How can you know you\'re a savvy marketer? And what does it take to become one?

Email has changed. In today\'s world, we\'re dealing with a lot of conditions and situations that we\'ve never experienced before - including email. The majority of organizations struggle with their email marketing and aren\'t getting the conversions they want. The open rate of their emails continues to decline. In spite of all the changes, email remains one of the top-performing channels for organizations. So how do you do it properly post-pandemic? Is it still used in the same way as it was before the pandemic? How does email contribute to lead generation or lead nurturing? In this episode, Emily McGuire shows us how to use email more effectively in a post-pandemic world. Using modern email strategies for lead nurturing, she explains to us how to nurture leads effectively.

Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. Increasingly, companies are seeking ways to stand out from the crowd, and event marketing is an excellent starting point. In addition to providing new channels and methods for connecting with future and returning customers, event marketing allows you to collect customer data from other sources. This allows you to get to know them prior to the event so that they can be treated as individuals rather than just part of the crowd. There are, however, some marketers who do not get every event right. Events are often misunderstood, and people make mistakes. Event marketers of the future must stay ahead of the event marketing game in order to succeed. What is the best way to do it? How should we go about it? In this episode, Jonathan Kazarian points out some of the top mistakes event marketers make and shows you how to avoid them.

Daniel Priestley, an entrepreneur and co-founder of ScoreApp, shares his insights on quiz funnel marketing. He discusses why the term 'quiz' can undermine its value and explains how to use 'scorecard' instead. The conversation dives into the overwhelming noise in marketing and the importance of personalization to stand out. Daniel outlines how to craft effective scorecards, engage ideal clients, and adapt to changing needs, while also emphasizing data relevance and GDPR compliance. He wraps up with five common pitfalls of quiz funnels.