B2B Digital Marketer

In this episode of B2B Digital Marketer, we delve into the fascinating world of primal storytelling and its impact on converting more customers. Join us as we explore the role of emotions, primal urges, and social influences in decision-making and buying behavior. Discover how human connection influences buying behavior and why being part of a tribe is a primal urge we all possess. Learn how to tap into these driving forces of human behavior to create meaningful content and build trust with your audience. Don\'t miss out on this insightful episode that will transform your digital marketing strategies! Check out the blog at this link: https://bit.ly/47auvtP #PrimalStorytelling

In this episode of B2BDM, Jack Foster discusses the important role of customer experience and community in differentiating companies in the market. She highlights how Workramp stands out by focusing on not just product innovation, but also on providing a great customer experience and building a strong community.  WorkRamp\'s software helps teams improve their job performance and provides training across organizations. Jack emphasizes the need to collect and act on customer feedback, using tools like Gong to gain insights into customer preferences. She also discusses the importance of transparency and visibility in implementing customer insights and how WorkRamp incorporates customer feedback into their product development and marketing strategies. Jack also shares how WorkRamp invests in building relationships with customers, empowering them to share their stories and be thought leaders. She stresses the value of curiosity in making business decisions and aligning marketing goals with pipeline and revenue targets.  Jack also highlights the importance of customer retention and expansion, and how WorkRamp fosters a sense of community through their VIP Slack and WorkRamp Learn events. She emphasizes the role of data in driving marketing programming changes and the significance of qualitative information such as referrals and word-of-mouth.  Overall, this episode provides valuable insights into how WorkRamp prioritizes customer experience, community building, and data-driven decision-making.  

In this episode of B2BDM, Eric Quanstrom delves into the intricacies of lead generation and its pivotal role in modern marketing. He explores the dynamic nature of marketing strategies and the simultaneous relevance of unwavering, foundational principles. The conversation highlights the challenge of making informed buying decisions in an information-saturated market and underscores the power of brand familiarity. Eric emphasizes the crucial role personal networks play in achieving initial sales for startups, as well as crafting compelling go-to-market strategies. He also illuminates the growing influence of AI in marketing and navigates through the complex issue of attributing what precisely fuels B2B sales. Throughout the podcast, Eric provides valuable insight into the formulation, testing, and refinement of hypotheses to pinpoint the most lucrative investment channels and build robust brand awareness. In conclusion, he stresses the importance of distinguishing between the constant and evolving elements of marketing, all the while acknowledging the inevitability of change in the B2B landscape.  

On this episode of B2BDM, we are honored to have Allen Adamson with us to talk about the importance of looking beyond the product to offer extraordinary experiences in B2B sales. Allen emphasizes the need to identify new problems, focus on specific touchpoints in the customer journey, and partner with others to provide better solutions.  In addition, he discusses trends in renting rather than buying and the need for businesses to constantly relearn and stay open to change. This episode offers valuable insights and takeaways for anyone in the B2B world looking to improve their customer experience and stay ahead of the competition.  

In this episode of \"5 Reasons Demand Generation Fails,\" our guest Deanna Shimota shakes up the old idea that low-quality leads are worth your time. She points out that many marketers choose quantity over quality, wasting time on leads that aren\'t likely to buy. Instead, Deanna argues that businesses should focus on high-quality leads to grow their sales.   She also talks about the ins and outs of marketing, reminding us that good things take time and that it\'s important to set long-term goals. She gives helpful advice on how to make a strong online presence, create engaging content for your target customer, and find your own unique space in the market.   Plus, Deanna shares tips on how to pick the right marketing person for your team, and the latest ways to work with others and grow your audience. If you\'re trying to build a solid marketing plan for your business, this episode is one you can\'t miss.

In this episode, we delve into the power of authentic branding and simplified messaging to boost sales success. Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Discover how to unlock the potential of your brand identity and create a unified go-to-market messaging strategy that resonates. Kate shares her insights on developing an authentic branding approach that encourages sales and marketing teams to work collaboratively. Learn about navigating different communication styles among team members and how to effectively update sales materials to reflect your simplified messaging. Throughout the discussion, Kate emphasizes the need for striking a balance between providing a framework for sales reps and allowing them the freedom to infuse their personality into the brand messaging.  

In this episode of B2B Digital Marketer, we dive into why many potential customers disengage and don\'t make a purchase, wasting both the vendor’s resources and their own team’s resources.  We learn from a machine learning analysis of 2.5 million recorded sales calls that no decision loss is a silent killer of sales, even though the customers are convinced of the value of the solution.  We discuss two biases - status quo bias and omission bias - that can contribute to no decision loss, as well as the fear of failure that underlies omission bias. We explore different techniques such as the Jolt method and pings and echoes to address indecision in customers.  We also examine the importance of focusing on converting lost deals into opportunities, and the impact of proper expectations setting, being a buyer\'s agent, building trust, and demonstrating expertise in complex B2B sales.  

In this episode of B2B Digital Marketer, we explore the concept of value proposition and how it\'s more than just an elevator pitch or value positioning statement. Our guest speaker shares insights on the importance of identifying every point of value for prospects and clients and radical approaches to understanding ideal customers. We discuss the obstacles of inertia, how to overcome them, and the importance of social proof, empathy, and clarity in messaging.  Join us as we learn about the benefit of the benefit and how it\'s crucial to be radically relevant in conversation while keeping cognitive fluency in mind. Understanding the brain\'s response to messaging and how to structure it for pain points and opportunities for success is key in B2B sales.

In today\'s episode, we are joined by digital marketing expert and author, Jay Baer, to discuss common mistakes digital marketers make and how to overcome them. We dive into the topic of \"5 Silly Things Digital Marketers Do\" and provide insights on how to improve your marketing strategy. Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn\'t directly related to your product or service, and how this can help engage and captivate your audience. We also discuss the pitfalls of striving for perfection and the benefits of adopting an agile marketing approach. In addition, Jay highlights the significance of humanizing your brand in the B2B space and shares examples of successful B2B brands that have broken the mold. Throughout the episode, we explore various strategies for creating content that resonates with your audience and fosters loyalty. Jay provides tips for balancing content creation between new prospects and existing customers, as well as how to inject creativity into your campaigns. Listen in as we uncover the \"5 Silly Things Digital Marketers Do\" and learn how to overcome these common marketing mistakes.  

In a world where B2B competition is fiercer than ever, businesses need to find innovative ways to stay ahead. One crucial factor to achieving success is aligning your sales and marketing teams. Our latest podcast guest, Dacia Coffey, author of \"Corporate Caffeine,\" shared her insights on how B2B companies can benefit from aligning these two departments to supercharge their growth. One of the key takeaways from the conversation was the concept of \"smarketing.\" This approach involves merging sales and marketing to create a unified team with shared goals and KPIs. By fostering collaboration and breaking down silos, businesses can improve communication, enhance customer experiences, and ultimately, increase revenue. In this episode, Dacia Coffey shares a few top tips for aligning sales and marketing teams. Tune in to our podcast and discover how your B2B organization can benefit from her expertise and experience.