356 Emily McGuire - Modern Email Strategies for Lead Nurturing

Email has changed. In today\'s world, we\'re dealing with a lot of conditions and situations that we\'ve never experienced before - including email.

The majority of organizations struggle with their email marketing and aren\'t getting the conversions they want. The open rate of their emails continues to decline. In spite of all the changes, email remains one of the top-performing channels for organizations. So how do you do it properly post-pandemic? Is it still used in the same way as it was before the pandemic? How does email contribute to lead generation or lead nurturing?

In this episode, Emily McGuire shows us how to use email more effectively in a post-pandemic world. Using modern email strategies for lead nurturing, she explains to us how to nurture leads effectively.