B2B Digital Marketer

The digital landscape has grown fiercely competitive. Companies are publishing more blogs, articles, and content by the hour. What’s worse is, that good content gets sucked in with bad content, and standing out from the noise gets immensely harder.  If you’re going to succeed as a B2B digital marketer, you need a plan. You need a good content strategy.  However, what worked 2-3 years ago may no longer work today. Simply sticking to the same old marketing tactics doesn’t work anymore. You need to adapt. You need to change. There is an optimal and relevant way to create high-performing B2B content strategies today. In this episode, James Scherer shares insights on how you can create high-performing B2B content strategies and achieve the business results you want.

Content marketing is a necessity in this day and age. If you want to stay ahead of the competition, then you need to have a good content marketing plan in place.  Planning for 2023 starts as early as now. However, some strategies may not necessarily work. Just because it worked 5 or 10 years ago doesn’t mean it’s going to work today. You need to ditch some B2B content strategies for 2023. In this episode, Mark Raffan shares the top B2B content strategies to ditch in 2023. He also shares the mindset shift that needs to take place and the psychology behind understanding your clients better.

64% of marketers believe that word-of-mouth is still the most effective form of marketing. Nothing can beat a client’s trust in a friend rather than traditional media.  In this case, referral marketing comes from word-of-mouth marketing, which is probably the oldest form of advertising that exists. Referral marketing is a blend of organic content, community marketing, and influencer marketing. Word-of-mouth is a powerful channel for both successful global names as well as new, niche brands. Referral marketing blends perfectly with brands that have a clear customer-centric approach, making it affordable for companies of any size to attract new customers while retaining existing ones. However, most organizations are not utilizing this form of marketing enough nor realize how powerful it can be. At the end of the day, whether you are a B2B organization or a B2C organization, we are all humans, and it all comes down to psychology and understanding what drives your customers. So, in this episode, Raul Galera shares how you can build the best B2B referral program for your business and get more clients.

Marketing automation software allows brands to automate certain marketing tasks such as email marketing, social media campaigns, and targeted ads. The software allows brands to create rules and triggers that will automatically send out the desired marketing content when certain conditions are met. Marketing automation software can be an extremely valuable tool for businesses. By automating certain processes, businesses can see a significant increase in their productivity and ROI. Additionally, marketing automation software can help businesses to better engage with their customers, leading to increased sales and revenue. When it comes to marketing automation, there are a lot of software options to choose from. It can be difficult to determine which option is the best for your business. You need to find software that will automate tasks and make work more efficient. In this episode, Lauren Kennedy shares two of the most popular marketing platforms available today and why their use may suck for your business. Learn how you can optimize your marketing process and get the most out of Hubspot and/or Salesforce.

Businesses have had to change the way they reach consumers in order to keep up with the times. Gone are the days of relying solely on print and television advertisements. In their place, businesses are turning to digital channels as a way to interact with potential and current customers. And it\'s paying off-digital interactions are now seen as two to three times more important than traditional sales interactions. However, this shift has not come without its challenges. Businesses often find themselves struggling to keep up with the ever-changing landscape of digital marketing. Additionally, they can find themselves wasting time and money on strategies that don\'t work or that aren\'t applicable anymore. To make matters worse, many businesses rely on outdated methods when crafting their digital marketing strategy.  In order to be successful in this new era, businesses need to adapt their strategies and tactics to match the changing consumer behavior. So, in this episode, Michael Buzinski shares the common reasons why B2B service businesses fail at digital marketing and how you can avoid making the same mistakes.

The pandemic created a huge change and increase in complexities to the point that there is no more going back to the old way of doing business. One such change is search engine optimization. Before, it would usually be assigned to an IT person or a web developer, or someone involved in computers. But nowadays, with the majority of marketing being digital, SEO has become one of the primary domains that B2B marketers must have expertise in. Not only is it the basis for organic search growth, but the algorithms are also becoming more and more complex to the point of understanding every nuance of human language. As B2B marketers, if you want to expand your reach and make an impact on your target audience, you must be asking the right questions. In this episode, Jon Lightfoot shares 3 questions you should NOT be asking as he also shares with you some of the best practices and strategies for search engine optimization.

A Chief Marketing Officer is a catalyst for inspiration. They have the power to drive their organization forward with creativity and innovation. They can create an environment where employees are encouraged to develop new ideas and products.  Nowadays, a CMO is required to have more than just the average skill set. They must be able to personalize their messaging and cohesively fit it into the needs and demands of their audience. Additionally, they need to be more organized and creative in order to inspire their employees and resellers. They have to instill more motivation and leadership into their employees. They should have a clear understanding of their audience and be able to communicate with them effectively. Additionally, they should be able to identify and understand customer needs in order to drive business growth decisions. Being a high-growth CMO is a challenging role. A CMO must be able to lead their team, set and achieve goals, increase revenue, and more. So, what traits and qualities do a high-growth CMO needs to have?  In this episode, Mark Donnigan shares 5 vital traits of high-growth CMOs that you need to develop in order to become more successful.

Content marketing is a complex process that takes a lot of time and effort. However, with AI technology, the role of humans in content marketing can be improved dramatically. For example, AI can be used to improve content production by understanding market trends and recommending topics for content. In addition, AI can also be used to improve content promotion by identifying relevant users and extracting contact information automatically. As a result, using AI technology can help businesses save time and effort in content marketing. Using AI the right way can actually help improve results in multiple aspects of your content marketing. For example, you can use these tools to save more time on manual tasks and present messages that your audience is more likely to engage with. However, AI should not be relied upon to create content. The tools are helpful for correcting grammar and style, as well as implementing brand guidelines. But the human touch is still necessary to create interesting and engaging content. Artificial intelligence is changing the way content is created and consumed. It is making an influential presence in the content marketing world, and businesses that don\'t embrace it will be left behind. AI-powered content can be a definite game-changer for your business, helping you to create better content, faster, and with less effort. Therefore, in order to stay ahead of the curve, content marketers must embrace automation and digital strategy. This will allow them to create more engaging and higher-quality content while freeing up time for strategic thinking. In this episode, Pankil Shah shares 3 common lies about AI in content marketing and some truths on how you can leverage the power of AI to create better content.

A lot of companies approach B2B social selling traditionally. There is very little personalization, and a lot of it is asking too much from the client. A lot of dysfunction has crept in because we’ve always done things in a certain way. You have to understand that similar to relationship-building in the physical world, there is also a proper approach to relationship-building digitally. Only if you understand how to properly take this approach, especially in LinkedIn, can you find more success in your networking and content marketing. In this episode, Richard Bliss shares the most common B2B social selling dysfunction and how you can eliminate them in your sales and marketing process.

Clients do not always make rational decisions. When they are faced with an uncertain situation, their judgment is usually clouded, and they rely on their emotions to make decisions. As a B2B digital marketer, if you want to help your client and offer the right solution, you have to cross that empathy gap and understand what they are truly feeling. You have to be thinking of creating trust and creating rapport, which is based on emotions and goals. Only then will the information be useful. In this episode, Dr. Gleb Tsipursky helps us understand what our clients are feeling and how to cross that empathy gap to truly connect with our clients.