Content marketing is a necessity in this day and age. If you want to stay ahead of the competition, then you need to have a good content marketing plan in place. Planning for 2023 starts as early as now. However, some strategies may not necessarily work. Just because it worked 5 or 10 years ago doesn’t mean it’s going to work today. You need to ditch some B2B content strategies for 2023.
In this episode, Mark Raffan shares the top B2B content strategies to ditch in 2023. He also shares the mindset shift that needs to take place and the psychology behind understanding your clients better.
