B2B Digital Marketer

In order to remain relevant in a global competitive landscape dominated by increasing global players, you\'ll need service packages with clear, measurable deliverables. Despite your ability to handle competition and lead your space, productization still needs to be considered. By bundling your services into products, you can provide a better customer experience and serve more clients simultaneously while scaling your business. When deciding whether to begin productizing your services, how would you know if you are ready? In this episode, Eisha Tierney Armstrong shares how you can be ready, and how productization and product innovation can help you scale your services and ultimately grow your business.

How can you do B2B marketing differently? How can you break the mold and become innovative in your strategies and tactics in growing your business? If you want the answer to that, then you have got to think differently from the rest and do uncommon thinking. Think of the ways B2B marketing has never been done before and pursue the path that many may have never tread before. One such way of doing non-traditional marketing is through book publishing. Books are a great way to establish authority and credibility. If you are a B2B author then you may consider doing this as a major part of your marketing plan. In this episode, Jim Knight discusses how to use book publishing and authorship as a way to do marketing differently using uncommon thinking, and doing things in a nontraditional way.

Every company has its own buyer persona system. Sometimes, they have more than one. But what does it take to be the world’s best buyer persona system? In this episode, you’ll find out how. Your buyers’ voice matters, there’s no doubt about that. You have to truly understand them in order to offer the best solution. Unfortunately, we are sometimes unsure of how to truly relate to them. It\'s not about who they are. It’s about how they think! In this episode, Stormie Andrews shares the world’s best buyer persona system and how it can help you craft the best messaging and attract your most valuable customers.

As B2B digital marketers, we strive to get our emails sent to our customers. We want them to open it and read it and act upon it. But recently, we’ve been seeing a decline in the click-through rates and the open rates of our emails. What could be going wrong? Why are these emails not being opened? What are these email deliverability myths and how can you truly get your email to your customer’s inbox? In this episode, Tom Kulzer shares the most basic yet vital part of your email marketing strategy - humanness. Your customers are people, and you need to engage with them like people. According to Tom, “Don’t get so caught up in the individual mechanics and the metrics. Do things that users care about and want to engage with, and at the end of the day, you’ll have a successful email marketing strategy.”

What is the Queen Bee Mindset? In a beehive, the entire hive is operating for one purpose - the success of the queen bee that sustains and extends the hive through all the seasons. If you think about who is the queen bee - it’s not your boss or the CEO, it’s the customer. Are you obsessed with making sure they are happy and successful? Customers are vital to the success of any business. As B2B digital marketers, are you taking good care of them? In this episode, Erik Newton shares all about the Queen Bee Mindest and how you can apply it in your business and learn to have a “more fruitful harvest”.

Podcasts are becoming more popular with each passing day. According to Edison Research and Triton Digital, 41% of Americans ages 12 and older have listened to a podcast in the past month. There’s no doubt that podcasts have increased listenership and have become a great opportunity to find more leads and potentially grow your business. How do you tap into this new market and create opportunities for your business? In this episode, Mark Colgan shares how you can get booked on podcasts, grow your reach, and potentially increase your revenue.

It sounds great to have an absolutely amazing product, an unparalleled service, and a bulletproof business model - and you not only know it is great, but that it could change a market, a life, or even the world. However, there is just one problem: Others do not yet see its power or do not understand it. It\'s always a challenge to translate a big idea into the language that motivates change. Creativity is not enough. You need action. But that is exactly why Tamsen Webster is our guest today. In this episode, Tamsen Webster shows you how you can build your big business ideas and bring them to life.

Businesses have been shell-shocked from the onset of the pandemic. Until now, people are sitting back letting things happen, thinking they can do nothing about it. But if you are in B2B sales, you know you have to generate revenue. You have to push through and make things happen. But how do you do that? You have to understand and take a holistic approach to sales. It\'s not just about marketing versus sales anymore. It\'s the overall system.  In this episode, Ken Lundin shares his wisdom on how you can accelerate B2B sales and grow your brand by taking a holistic approach to sales.

Start-ups and organizations oftentimes encounter strategy-to-execution gaps that disconnect them from where they are to where they want to be. The five disconnects or gaps are: The “Define-Minimum” Gap The Product/Market Fit Gap The Customer Voice Gap The Process Gap The Measurement Gap Unless you are able to conquer these gaps, achieving success will be difficult. In this episode, Helen Yu shares what it takes to conquer some of these gaps and accelerate growth in your business faster.

60% of B2B content never gets used and never gets seen. We live in a world where content is constantly being churned out, and junk content is all over the place.    How do you stand out in that sea? How do you differentiate yourself and develop a brand personality that is unique to your customers? Differentiation is vital nowadays because B2B and B2C customers have the ability to change vendors quite easily. If you want your business to be sustainable, your marketing strategy needs to stand out and truly deliver value to your customers. In this episode, Margie Agin shares how your business can go through that transformation and develop a brand personality that makes your business truly stand out and breakthrough.