As B2B digital marketers, we strive to get our emails sent to our customers. We want them to open it and read it and act upon it. But recently, we’ve been seeing a decline in the click-through rates and the open rates of our emails. What could be going wrong? Why are these emails not being opened? What are these email deliverability myths and how can you truly get your email to your customer’s inbox?
In this episode, Tom Kulzer shares the most basic yet vital part of your email marketing strategy - humanness. Your customers are people, and you need to engage with them like people.
According to Tom, “Don’t get so caught up in the individual mechanics and the metrics. Do things that users care about and want to engage with, and at the end of the day, you’ll have a successful email marketing strategy.”
B2B Digital Marketer