B2B Digital Marketer

Marketers, as well as business owners, all strive to achieve results. This is why we implement SEO: to increase our business\' bottom line.  However, this focus on results often leads to gaming and manipulating the system. As a result, most practitioners today have bad habits and bad practices that are not just ineffective but also unethical. SEO can be done better - it can be done more effectively and ethically, leading to better results and a better experience for both the user and the business owner. In this episode, Steven Wiideman shares with us the best SEO practices you can use to drive more traffic to your website and increase your business\' profits.

There are so many risks involved in building a business on top of social media platforms. Yes, there may be a lot of “people” there, but you are bound to their ever-changing, inscrutable policies. You never know the changes in the algorithm that may happen in the future. If you are going to build your business, build it on your own land - don’t build on borrowed land. In this episode, Ana Raynes shares why it is vital for businesses to have their own digital space and how you can run independently from these platforms and not be so reliant on them.

What is a press release?  You often think of newswires and dot matrix printers spilling out the content inside a newsroom. Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media.  But are these perceptions accurate? You’d be surprised to know that there is actually an entire industry behind it where people are finding success. It’s actually still relevant in today’s age of social media.  In short, press releases still work! If done right, it might actually be the most effective strategy for your business. And as a B2B Digital Marketer, you have to consider how to do press releases correctly and the opportunities you can gain from them. In this episode, Mickie Kennedy shares more about how you can do just that and why PR and press releases are still relevant in today’s age of social media.

People are loyal to brands that they love. They love the great value and customer experience that these brands bring. By embracing digital and undergoing a digital transformation, companies can use resources they could not use before and deliver a positive experience beyond what the customer expects. In our world today, customers live digitally. So if you want to deliver the same positive customer experience that most of these brands bring, you have to go through a digital transformation. But digital is not just about using the latest and most popular tools. It\'s about being founded on customer experience and being able to solve the customer\'s problems. Listen to this episode as Howard Tiersky guides you in undergoing this transformation and becoming a brand that your customers love.

The customer’s needs are always changing, and the marketing landscape is always evolving. As an entrepreneur or a small business owner, it’s important to stay up-to-date and to stay ahead of your competitors. But your time and resources are limited. You can’t do everything. How can you automate the process but still stay ahead? Enter HelloWoofy - a smart marketing dashboard for small businesses and underdogs. Arjun Rai shares his knowledge and expertise on digital ma

A company is only as good as its people. The right team member is crucial if you want your company to produce the best results, and with the acceleration of remote work brought about by the pandemic, remote staffing is becoming a strategy that is widely used by most businesses.  Remote work has allowed businesses to gain access to a pool of global talent. Businesses are no longer restricted to what can be found within their local area. Remote staffing has allowed businesses to provide better services and produce better products resulting in better results. But hiring a remote workforce is not an easy ordeal. Hiring is hard! That’s why in this episode, Noel Andrews shares his tips and strategies on how you can gain access to the global talent that is available to you.

Customer onboarding is the process of getting your new customers acquainted with your product or service. As B2B digital marketers, we seldom care what happens to them once they become paying customers. It is important to note that the customer journey is as important as the buyer journey, and B2B marketers also play an important role in that process. Oftentimes, companies experience churn, even though they have a great sales and marketing process, because they do not pay enough attention to customer onboarding. Having a solid and robust customer onboarding process makes sure that the customers we\'re getting are able to use our product or service successfully and that they get to reap the benefits that we promised to deliver them in our marketing and sales campaign. In this episode, Donna Weber expounds more on the subject and explains how customer onboarding and retention is an important aspect of B2B digital marketing.

Marketers and business owners are always concerned about how people perceive their business. After all, customer perception can either make or break a business. However, this obsession to create a positive image for our brands causes a problem in brand authenticity. You only put out an image of perfection and people cannot know who you really are and therefore cannot relate or trust you. If you want to establish trust with your customer, you must show your true self and keep it real. Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). Yes, you might lose some followers in the beginning, but later down the line, you\'ll gain more followers who actually resonate with your brand and your real and authentic self. That\'s why, in this episode, I have Leslie Ehm joining me to talk about Swagger and what it really means to be real and authentic and how brand authenticity can actually help you and your business be more confident, thereby unlocking your full potential.

The pandemic has forced a digital pivot on all businesses. Traditional ways of doing marketing have been prohibited and there is no other way for your business to survive except to embrace digital. For legacy businesses, how do you implement this pivot? Do you even realize the importance of transitioning to digital? In this episode, Eric Schwartzman shares why it is important and how you can implement this transition from traditional to digital marketing.

You’ve heard of the phrase, “It’s a lot cheaper to retain customers than it is to acquire.” If you’re working in customer experience then you probably live and die by this credo. And although there is truth to that statement, you still need to acquire new customers. If you want to have growth, you need a robust sales and marketing engine that brings in new customers everyday. And that’s where sales enablement comes in. What exactly does sales need from B2B marketing? Effective B2B digital marketers are aligned together with sales, and they both drive revenue to the organization. In order for you to be a successful marketer, you have to understand the sales perspective and know exactly what they need so the both of you can drive the results you are looking for. In this episode, Joe English shares his experience in sales and gives us a perspective on how the sales process works and how marketing can provide the enablement that sales needs in order to drive those results.