B2B Digital Marketer

Building brand advocates is every organization\'s dream when it comes to their customers. Brand advocates are the most loyal fans of your brand and share your value proposition with other people. In fact, brand advocates or loyal customers are five times more likely to purchase again and four times more likely to refer to a friend. The problem is, B2B marketers are not building advocates. They are focused too much on the numbers. They treat marketing as B2B and B2C, when in reality, it\'s B2H (Business to Humans) or P2P (People to People). You need to treat your clients/customers like humans. Know what they are going through and try to serve them better through your products and services. An answered phone call is better than the most beautiful website. Stop focusing on the metrics and numbers and focus more on the customer experience. Once your customers know that you care about them, they become loyal advocates of your brand, and they have no other reason to leave you. In this episode, Andrew Deutsch shares how you can improve the customer experience and build brand advocates for your organization.

When it comes to data and privacy compliance, most people think that it only matters to the big brands like Google, Apple, and Facebook. But if you aren\'t aware of it already, data is already a big part in business operations, and governments and legislators are stepping in to make sure that the usage of data is regulated and the privacy of the customer is protected. As B2B digital marketers, are you aware of it? Are you complying with the regulations? Customers are becoming more and more conscientious with the privacy of their data. They don\'t want their behaviors to be tracked and they don\'t want you to use it without their consent. If you want to earn their trust, you have to be transparent with the data you collect and let customers know how you are using them. In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, fraud, and how B2B companies can implement these rules in their organizations.

Technology has become so easily accessible. Custom, curated media can easily be made and they constantly bombard the minds of our customers through digital interruption. There is growing doubt and distrust, and people don\'t believe our message so easily anymore. People want authenticity. They want raw, unfiltered marketing. As marketers, how do you keep up with this change? How do you come up with the strategies and tactics needed to regain their trust and be real and authentic at the same time? In this episode, Stephen Denny let\'s you find out about the implications of this phenomenon and what B2B companies can do to regain their customers\' trust.

Stand-out marketing is all about being differentiated and distinguished by your customers. In our world today, customers are constantly facing a bombardment of different marketing messages. They all sound the same and have very little value in them. Customers are lost and are unable to make the right decision. They are left with very little value and find no solution to their problems. How do you stand out from the competition? How do you get your message across and deliver value to the people you care about the most? In this episode, Stacey Danheiser, explains to us this common phenomenon of the sea of sameness. She shares to us the necessary steps to overcome this problem and find a solution to stand out from the rest.

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. It replaces the traditional marketing methods that we typically used, especially that businesses are online more than ever. Marketers and business owners are doing more digital marketing activities and using digital media in order to attract the right clients and customers. If you’re not sure that you are getting the right ROI for your business, we have the perfect assessment tool that might help you. But what exactly is growth marketing? And how do the digital tools and solutions come into play? Well in this episode, Maryna Burushkina shares all of that and expounds on how you can become a better B2B digital marketer today.

Every marketer and business owner strives to make new connections everyday. After all, relationships are important in life. Relationships help you get new customers, improve customer experience, and build up your brand. That’s why managing customer relationships is a vital part of your business. In a hyper-connected world, relationships can be easily formed, and you need a great tool to be able to manage all of them. However, you also need it to be personal and human rather than automatic and robotic. So, how do you combine the two and use a tool that makes the process easier but at the same time keeping the relationship real and authentic? How do you know which tool to use? In this episode, Jon Ferrara shares his story on how he built Nimble, a CRM that helps you build better customer relationships. He gives a distinction between customer reporting management tools and customer relationship management tools. Listen and learn the difference and what you need for your business.

We all try to learn from others. But sometimes, as we try to learn from them, we unknowingly become like them. We understand what it needs to be unique and to stand out from the sea of sameness, but in the process of learning from others, we lose our personal identity. We\'ve become less of who we are and more of who we\'re following. What does this have to do with marketing, you say? Well, if you know who you are, then you know who you\'d love to work with. You know who your people are! Connecting with people who love you for your authentic self is better than connecting with people who do not. Because when that connection is made, there\'s very little that competition can do about it. There is an established trust between you and the customer. Once they\'re in love with you, they\'re in love with you. You just have to identify who you are, so in turn, you can identify the people that best resonates with you and your business. In this podcast, Chris Richards helps you discover more about yourself and identify who you really are.

If you\'re working in the marketing industry, there is always constant talk about data. Data provides valuable information for business decisions and has become one of a company\'s greatest asset. Specially in our world, data is in constant abundance. Despite its value and importance, most companies still fail to make a data-driven marketing strategy. If I were to ask you right now how much ROI you\'re getting from all you\'re digital marketing activities, chances are you don\'t have a clue. This is one example of data that is either not tracked or simply ignored. You need to track the return you\'re getting from all your digital marketing activities. And we have the perfect assessment for that. Data-driven marketing is based on facts rather than biases. It\'s more accurate and leads to better outcomes. Yes, data can sometimes be risky, specially if it\'s bad data. It\'s also complicated to work with without technical help. But you don\'t have to be driven solely on data. Companies have a wrong notion that they have to make every single decision with data. It all starts with data, don\'t move without data, your opinions need to be backed by data, etc. Yes, data is important, but it\'s also important to understand that data supports you. It\'s not at the heart of everything. Don\'t rearrange your company around that data. Like both sides of a spectrum, companies need to properly balance their insights, gut feelings, or biases and the data they have. If you\'re serious about generating more revenue for your company, you have to know how to properly and effectively leverage data. In this episode, Ruben Ugarte shares his expertise on data and marketing and helps you get the most out of it.

Marketers love to make plans. It\'s essential in almost any endeavor. But no matter how much we try to plan our activities, there is simply no escaping the unexpected and inevitable. From the beginning of last year, marketers seem to have made well-laid-out plans for the upcoming year. Little did they know that the pandemic would hit and their plans would be thrown out of the window. We are living in uncertain times, and we have to learn how to be quick, nimble, and adaptable. Change is the only thing constant. And in marketing, there\'s no exemption. Agile marketing is an approach to marketing that takes its inspiration from the software development agile methodology. It takes a little bit of a different approach - things like adapting to change over following a plan. It\'s about iteration over campaigns. If you want to survive during these uncertain times, you have to be agile.

According to a study by IBM,90% of all data that exists on the internet today was produced within the last 2 years. Along with the spike in content is the spike in the ability to capture that content. Data is becoming easier to discover and businesses that align their content strategy to make their content easier to capture are more successful. Whether you\'re a solopreneur or a big enterprise, there is a certain way you produce content. And if you reflect on your overall content strategy, there are certain things you have to consider: 1. Is your content strategy process gaining results? 2. Is there ROI in your digital activities? 3. Is your content up-to-date and aligned with today\'s intent? 4. Are you making data-driven decisions? 5. Do you have the ability to improve you content? Good content takes these things in consideration. But manually coming up with the process is tedious and hard. In this episode, Jeff Coyle shows you how you can use MarketMuse to leverage the power of A.I. and make the process easier and more effective.