Chris Richards - Personal Identity: Why Knowing Who You Are Matters in B2B Marketing | Episode 207

We all try to learn from others. But sometimes, as we try to learn from them, we unknowingly become like them. We understand what it needs to be unique and to stand out from the sea of sameness, but in the process of learning from others, we lose our personal identity. We\'ve become less of who we are and more of who we\'re following.

What does this have to do with marketing, you say?

Well, if you know who you are, then you know who you\'d love to work with. You know who your people are!

Connecting with people who love you for your authentic self is better than connecting with people who do not. Because when that connection is made, there\'s very little that competition can do about it. There is an established trust between you and the customer. Once they\'re in love with you, they\'re in love with you.

You just have to identify who you are, so in turn, you can identify the people that best resonates with you and your business.

In this podcast, Chris Richards helps you discover more about yourself and identify who you really are.