Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! cover image

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Latest episodes

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Apr 10, 2024 • 1h 2min

Meet the Flipboard Master that Gets 1 Million Views a Month

Guest Michael Dinich shares his success using Flipboard for traffic on his site Wealth of Geeks. Tips include creating magazines, flipping trending content, and joining group shares. Emphasizes strong headlines, engaging images, and community interaction for high-quality traffic. Consistent effort and experimentation are key for seeing gains on Flipboard.
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Apr 5, 2024 • 1h 12min

Google Considers Charging for AI Search (Search Generative Experience)

Google is considering charging for AI search, which may impact users and publishers. Bing's market share is growing, leading to discussions on optimizing for the platform. Microsoft Start's AI policy is compared to Google's. Matt Farley's music success and SEO strategies are also highlighted.
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Apr 3, 2024 • 1h 6min

“I Make Money Online Selling Dude Ranch Vacations”

Entrepreneur Peter Askew shares insights on acquiring strategic aged domains and building successful niche businesses. He discusses his journey with duderanch.com, lessons learned from niche ventures, and the importance of industry relationships. Highlights include digital PR success, diverse entrepreneurial ventures, and effective link building strategies.
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Mar 29, 2024 • 1h 8min

These Goliath SEO Sites are Seeing MASSIVE Growth

SEO expert Glen Allsopp discusses AI-generated content strategies of companies like NextDoor and Chegg for massive SEO success. They also analyze Google's response to the HCU, reliability classifications by Wikipedia, and internal linking strategies for traffic growth.
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Mar 27, 2024 • 54min

“Google Will Find Your AI Content” Here’s What to Do Now…

Jon Gillham, founder of Originality.ai, discusses AI-generated content detection, Google's stance, and strategies for online publishers. Topics include false positives in AI tools, balancing mass publishing with site authority, and ethical considerations in AI content creation. The podcast explores the impact of AI on SEO rankings, antitrust laws, and user trust in decision-making.
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Mar 22, 2024 • 1h 3min

The Google Spam Update Just Finished: Here's the Winners and Losers

The podcast discusses the recent Google spam update, winners and losers in search rankings, changes in Google's leadership, and quirky niche websites. They analyze the impact on different sites, speculation on Google's future, engaging email list strategies, and unusual correlations between random data points.
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Mar 20, 2024 • 55min

Meet the SEO Who Tested and Solved Google (Kyle Roof EEAT Interview)

Want some help understanding what content and site features Google seems to reward in today's SEO landscape? Friend of the show, Kyle Roof is back on the Niche Pursuits podcast to help us all make sense of it all. The last time he was on, he talked all about EAT (Expertise, Authoritativeness, Trustworthiness) but now there is also the added E for Experience factor to account for. And the obvious elephant in the room where recent Google updates have wiped out traffic to tons of sites overnight. So Kyle brings some much needed insights into what Google prioritizes and timely recommendations for how we can adapt accordingly. Kyle stresses the importance of showcasing genuine human experience and expertise on our websites, advocating for: First-person language Author bios And validating experience through linking He also discusses how the use of user-generated content (UGC) through site blog comments can potentially be a helpful tool to demonstrate experience and trustworthiness - with a focus on curated blog comments and discussions to validate expertise. The rise of UGC platforms like Quora and Reddit are also referenced as helping you build a digital footprint of experience as well as enhancing your overall credibility and trustworthiness in your niche. And there is significant time spent on highlighting the "E" for experience in the HCU update has influenced website rankings, favoring tangible businesses and eCommerce sites that complete transactions on-site rather than acting as the standard 'doorway pages' of the standard affiliate and content sites. And with Google favoring these websites that facilitate on-site transactions, building Trust becomes a significant challenge for these affiliate sites. Another important topic discussed is building authority - not necessarily in the standard way of links - although that certainly doesn't hurt - but rather in growing the number of keywords your site ranks for. Along with this is the importance of updating content and monitoring SERP changes, with tools like Page Optimizer Pro (POP) for their watchdog feature playing particular importance. This is another excellent interview with Kyle Roof. Don't miss it! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
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Mar 15, 2024 • 1h 6min

Why is Google MANUALLY Deindexing So Many Sites? (And Other News)

Welcome back, everyone, to another episode of the Niche Pursuits News Podcast! Dig into the latest news in SEO, AI, and content creation with Jared and Spencer! They kick off this week’s episode talking about Google’s March Core Update. They talk specifically about scaled content abuse and how Google is going in and manually deindexing sites, sharing a study that looked at 79,000 websites on certain ad networks, of which 1146 were deindexed. Could this be a scare tactic by Google? Is it doing this manually to save its crawl budget? What exactly is going on? Google updated its quality rater guidelines to ensure that they ding those sites that don’t disclose which articles were written with AI, describing AI-generated articles as the lowest form of content when ti comes to EEAT. Spencer offers some advice for content creators using AI and says that Google is going after sites with AI-generated content. He does make an important distinction, though. Tune in to hear what he says. Then they discuss how Google put out an FAQ on “pure spam” manual action notices, but as Jared notices, there is one important thing missing from the post. What is it? They then move on to a funny news item. John Mueller, one of Google’s Search Liaisons, saw his site get dropped from Google, although it was recently reindexed. It’s not clear why this happened or if it was a stunt, but it’s definitely news! Spencer and Jared have some encouraging words for listeners about the core update overall, so listen to the episode to hear what they have to say. Moving along, they announce Mediavine’s new program, Journey, for sites getting around 10k sessions per month. This is a great alternative for people with smaller sites to allow them to get monetized with Mediavine. As this is a new program, Spencer and Jared have a lot of questions about it and about how it will run, and why it’s being launched now. Things take a “nerdy” turn afterwards as Jared talks about how Google Search Console has rolled out the new core web vitals. What changes have been made, and what is INP all about? Moving along, they share that Reddit has announced a new tool for business growth, allowing companies to spot trends, track mentions, monitor post performance, etc.  The goal is to help brands promote themselves organically, and it could be a good platform to use as people consider diversifying away from Google. Tune in to listen to what Spencer and Jared think about this idea. And the last item on the agenda is the news that the Associated Press has launched an e-commerce site with product reviews.  What is so unsettling about this headline for Spencer? What do they say about presidential campaigns, blenders, and multivitamins? As for Shiny Object Shenanigans, Spencer gives an update on his Amazon Influencer Program side hustle. He reports that his earnings are steady this month, at $1,600, with no major dips but also no major growth. Jared chimes in with his earnings this month, too! He also talks about his new premium Niche Pursuits Community, for which he just did an expert call to talk about the program, sharing all of the juicy details about how he built this income stream.  When it’s Jared’s turn, he talks about adding a new, professionally edited video and thumbnail to his Weekend Growth YouTube channel.  He also talks about how he’s using SparkLoop to grow his newsletter subscriber list, and after spending +$200, he has acquired +200 subscribers. Tune in to hear all of the details and learn more. As for their Weird Niche Sites, Spencer goes first and reveals Horse Name Ideas. This weird website has hundreds of categories as well as a name generator, and perhaps what’s most surprising is what he reveals when he looks at Ahrefs. But when Spencer and Jared discuss the site owner’s photo, the About page, the mission statement, and the contact phone number, what happens? Listen to find out. When it’s Jared’s turn, he shares Healthy Wage and even reads from its Wikipedia page. This DR60 site is only ranking for 3.6k keywords, but it does have social proof and is very popular. How can the principles of this page be used by other site owners? Check out the episode to hear what they say. And that brings us to the end of another episode of the Niche Pursuits News podcast. See you all next week for another hour of inspiration and information from Spencer and Jared. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
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Mar 13, 2024 • 58min

This SEO Specialist Sold 3 Businesses to Google and SEMrush

Wouldn't it be nice to use SEO to grow businesses to 6-7-figure exits within just a year or two? That's what our latest guest on the Niche Pursuits podcast does. His name is Dmitry Dragilev, and over the years, he's refined a repeatable process he's used to sell an app, SaaS, and affiliate site to companies like Google and Semrush. To accomplish this, Dmitry stresses the significance of employing a well-thought-out exit plan and a consistent approach to business growth - particularly through SEO strategies - keyword research, and backlinking techniques. Dmitry candidly discusses his SEO mistakes over the years, such as targeting incorrect keywords and underestimating the ongoing efforts required to rank high in Google. He shares some good general advice, like starting with low-volume keywords and gradually progressing to more competitive ones. And emphasizes the importance of niche authority and recommends steering clear of broad topics for enhanced SEO outcomes. A particularly interesting insight is how he looks for weaknesses in the SERPs - thin pages and those lacking any helpful content for the desired search term. Drawing from his experience of selling businesses to major companies, he underscores the importance of fostering connections and relationships in achieving business success. And some of the value propositions online businesses should target for better sales terms. Dmitry also provides valuable insights on pitfalls to avoid when building a business. Overall, this is a discussion on good practices for SEO and even business more generally. And it's certainly interesting to hear from someone who has experience like his! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
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Mar 8, 2024 • 1h 8min

Google Core and Spam Updates Unleashed...Here's What You Need to Know

The podcast discusses Google's latest core and spam updates aiming to reduce low-quality content by 40%. They focus on combating site reputation abuse and expired domain abuse. The hosts analyze Google's crackdown on scaled content abuse and AI content, providing insights on who is targeted and penalties imposed.

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