Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Winners of Google's Core Update and HCU Recovery!?

Aug 23, 2024

Brooks Conkle, an entrepreneur with a diverse set of income streams, joins the discussion about the impact of Google's latest Core Update. They highlight surprising winners like Reddit and analyze recovery trends for sites like HouseFresh and RetroDodo. Conkle shares insights on navigating the evolving SEO landscape, the influence of AI on search, and the importance of quality content. Additionally, they delve into unique monetization strategies and the emerging opportunities within niche markets, leaving listeners with valuable thoughts on future digital endeavors.

01:07:41

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Episode guests

Brooks Conkle

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Episode notes

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Quick takeaways

The recent Google Core Update has favored large platforms like Reddit and health sites, reshaping search visibility and rankings.

Signs of recovery for sites affected by the Helpful Content Update indicate potential trends for enhanced visibility in the future.

Brooks Conkle's journey highlights the importance of diversifying income streams through innovative approaches in an evolving digital market.

Deep dives

Impact of Google's August Core Update

The discussion centers around Google's August core update, highlighting that there are initial winners and losers emerging from the changes. Notable winners include large platforms like Reddit, Spotify, and health-related sites such as NIH and Cleveland Clinic. The growth seen by Reddit is particularly emphasized, with its visibility continuing to increase significantly, causing the need for new visibility charts. This trend suggests that major platforms may have a stronger hold in search rankings following this core update.

Intro

3min

Reddit's Ascendancy in Google Search Results

2min

Analyzing Google's Recent Core Update and Its Effects

4min

Navigating SEO Changes and Market Dynamics

8min

Navigating the Impact of Google Core Updates on Website Traffic

4min

Navigating Google's Algorithm Updates

15min

Navigating the Evolving Landscape of SEO and Content Strategy

2min

The Hustler's Journey: Income Streams and Domain Ventures

19min

Monetizing Traffic and Unusual Niches

6min

10.

Exploring Unique Niches and Their Online Potential

3min

Welcome back to the latest episode of the Niche Pursuits News Podcast!

This week Jared is joined by Brooks Conkle, a member of the Niche Pursuits Community as well as an entrepreneur with many, many income streams, lots of experience in the industry, and plenty of insights to share.

There’s some interesting news for publishers this week, so get comfortable!

The first order of business is the recently released Google Core Update, for which there is now some data available. Jared and Brooks talk about the absolute winners so far.

Who’s benefiting the most from the update? Are you surprised by the results?

Then Jared shares a particularly exciting promising news item: signs of life after the HCU.

They also share information about sites that are recovering, and Jared asks some important questions and talks specifically about HouseFresh and RetroDodo.

Then he and Brooks share their thoughts about the current landscape and suggest that there are greater questions to be answered, about Google, the future of search, and AI.

Moving along, they talk about Google AI Overviews and where they’re pulling their information from.

Then they move on to the Shiny Object Shenanigans, and Jared talks about his focus on earning money from projects he’s already working on.

First, he shares his experience to date with Creator Connections.

Then he shares a new side hustle he recently started: publishing the content he’s already written on Medium. He talks a little bit about how it works and his future plans.

When it’s Brooks’ turn, he talks about a new side hustle: domain name investing. He shares all the interesting things he’s discovered about this world and some of the domains he’s purchased. Listen to the full episode to hear more about it.

Then it’s time for some Weird Niche Sites, Jared shares his site first: All 8, a very strange DR47 site with just 3 links on it related to square dancing and beat measurements. Surprisingly, this site gets 30k visitors per month while only ranking for 1k keywords.

Brooks then shares a weird site he found called The Pet Psychic, which gets 11k pageviews per month.

And that concludes another episode of the Niche Pursuits News Podcast. We hope you feel better informed after listening to what’s happening in the industry, motivated by the stories about our side hustles, and inspired by the weird niche sites people are creating.

Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

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