The podcast dives into Google's impactful August core update, discussing varied results for different websites. A spotlight on Reddit reveals its rising favor with Google. Listeners learn effective recovery strategies, emphasizing community support and quality content. The ongoing antitrust trial against Google’s ad practices raises concerns for small publishers. Additionally, the hosts share personal success stories about social media engagement and unique niche opportunities, inspiring creative business ideas for aspiring entrepreneurs.
The August Google Core Update significantly impacted website rankings, with many sites reporting both recoveries and declines in visibility due to their strategies.
Joining the Niche Pursuits Community offers invaluable support, fostering collaboration and accountability among members to achieve online business growth and success.
CoolWorks.com exemplifies the effectiveness of niche job boards, successfully attracting organic traffic by connecting seekers with temporary employment opportunities in recreational settings.
Deep dives
Impact of the August Core Update
The August core update from Google, which took 19 days to roll out, was discussed in detail as it significantly affected many websites’ traffic and rankings. Some sites reported substantial recoveries after previously being impacted by the helpful content update from September 2023, indicating a return of favorable search visibility for those sites. An informal poll conducted revealed that while 27% of respondents saw their rankings improve, 44% experienced declines. This update appeared to be particularly beneficial for sites that actively adapted their strategies in response to prior Google updates.
Community and Support for Side Hustles
Joining the niche pursuits community can provide valuable resources and support for those seeking to grow their online businesses. Participants can engage in weekly calls with experts, gain insights into successful strategies, and collaborate within smaller mastermind groups to share wins and overcome challenges. The community's recent initiatives involve helping members set achievable goals related to Facebook page growth and other online ventures. This supportive environment encourages accountability and fosters a shared ambition for success among members.
Successful Recovery Strategies for Affected Websites
Various websites that had suffered from earlier updates shared their recovery strategies, highlighting best practices to regain traffic and visibility. For instance, a site that saw a significant recovery implemented a focused content update strategy and reduced content production frequency while optimizing internal linking. Successful recoveries involved updating existing articles, deleting non-performing content, and creating new backlinks to enhance overall site authority. These traditional SEO strategies proved effective as several sites experienced recoveries leading to notable increases in traffic.
Uptick in Reddit's Popularity
Reddit’s meteoric rise in visibility and traffic was noted as it dramatically moved up in rankings among the most visited sites in the US, surpassing many well-known platforms. This growth is perceived as being influenced by a strategic relationship with Google, including exclusive agreements related to data crawling and advertising. Despite this surge, the platform's content is not heavily cited in AI-generated overviews, suggesting a complex dynamic between its rise and Google's evolving algorithm. This relationship sheds light on the ongoing changes within search engine dynamics as Reddit capitalizes on its newfound prominence.
A Unique Niche in Job Posting
The podcast also discussed a unique niche website, CoolWorks.com, which focuses on seasonal job postings in recreational settings such as national parks and adventure tourism roles. This site attracts considerable organic traffic by catering to individuals looking for temporary employment opportunities while combining work with travel experiences. The platform's popularity among a specific audience segment underscores the potential for niche job boards to flourish by connecting seekers with meaningful work options. Its impressive searchability highlights how tailored content can drive substantial traffic in specialized fields.
This week Spencer and Jared are at it again, breaking down the latest news items in the SEO world, sharing their progress with their side hustles, and analyzing some weird niche sites.
The big news this week is that the August Google Core Update has finally finished rolling out, after 19 days, and overall it was a pretty impactful update.
The last news item is again about Google, and how the antitrust trial is targeting its digital ad business.
In the end, he gave that page away as part of a contest to a new member of his exclusive Niche Pursuits Community, where growing a Facebook page is the main focus for members for the next 6 weeks.
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
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