Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Google August Core Update RELEASED! HCU Recovery Guidelines

Aug 16, 2024

The latest discussions revolve around Google's August core update aimed at enhancing search result quality. Amid concerns of monopolistic behavior, there's an exploration of potential breakups and its implications for the internet. Reddit faces stock troubles as logged-out user traffic impacts value. The hosts also delve into the profitability of niche sites, sharing insights on effective content strategies and video engagement. With unique niche business opportunities highlighted, the conversation reveals how some ventures thrive while others struggle in a competitive landscape.

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Quick takeaways

Google's August Core Update prioritizes high-quality content over SEO-driven material, potentially aiding recovery for previously penalized sites.

Regulatory scrutiny on Google's monopolistic practices may lead to significant changes in the digital landscape, including stricter competition laws.

Reddit's reliance on Google traffic has backfired, causing a stock price drop due to inadequate conversion of visitors into logged-in users.

Deep dives

Overview of Google's August Core Update

Google's recently launched August Core Update has generated significant anticipation among online publishers, especially those affected by previous updates, including the Helpful Content Update. This latest update aims to improve the quality of search results by prioritizing genuinely useful content over material created solely for search optimization. Although the specifics of the update's impact are yet to be determined, industry insiders hope it will facilitate recovery for sites previously penalized by Google's adjustments. Notably, Google has indicated that it intends to incorporate feedback from creators to enhance its algorithms in future updates.

Intro

5min

Google's Core Update Reactions

23min

Reddit's Monetization Dilemma

7min

Navigating Google's Updates and Side Hustle Successes

6min

Investing in Niche Sites and Content Creation

17min

Exploring Niche Business Success

11min

Exploring the Nuances of Niche Searches and Revenue Generation

3min

Welcome back to another episode of the Niche Pursuits News podcast!

It’s been a very big week in the news, with Google taking center stage for several different reasons. This week, Jared and Morgan break it all down for us, and they also share the progress they’re making on their side hustles, and some weird niche sites!

Let’s jump into it!

The first order of business is Google’s announcement about its August core update, which the company has been teasing for some time.

Moving along, they talk about an article in the New York Times about how the US Justice Department is considering several scenarios after deciding that Google is a monopoly, including possibly breaking up the company.

Jared shares the timeline and the opinions of Duck Duck Go, and Morgan talks about what happened in the EU when Google was forced to give users a choice when installing their web browsers. It’s pretty surprising what she reveals!

They also talk about the ways this ruling could change the internet and which of the scenarios they’d prefer to see. Is Google really resting on its laurels, as Morgan says?

The next topic up for discussion is that Reddit investors are concerned about what all the traffic is doing to its stock price, as company shares have plummeted by 26%.

Why are they complaining about the traffic? Why are “logged in” users more valuable than “logged out” ones? How does Reddit’s current situation contrast with its attitude just a few weeks ago?

Then Jared and Morgan tie the Reddit news to Google’s announcement about its current core update. What do they predict might happen? Listen to the full episode to hear what they say!

When it’s time to talk about their side hustles, Jared comments briefly about the course he recently launched on the Amazon Influencer Program, but then dives into the newsletter he recently acquired, The Slice.

He shares his stats, such as open rates, ad earnings, and affiliate income, and his future plans for the side hustle.

He also talks about Creator Connections, in the Influencer Program, and shares his latest earnings.

Morgan then talks about her Amazon Influencer side hustle and shares her experience creating more polished videos for the program and the impact on her video clicks. She also shares a strategy she’s going to experiment with in the coming weeks.

Jared’s weird niche site comes with its own personal story this week: San Diego Sandcastles, which he discovered while at the beach with his family.

When it’s Morgan’s turn, she shares This Person Does Not Exist, which generates AI images of people who don’t exist.

This site has been around since 2021, and she shares some of its stats.

Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

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