Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Nathan Gotch, founder of Gotch SEO, shares valuable tips on keyword research and content creation. He emphasizes the importance of driving revenue and providing valuable content to users through keyword research. He recommends starting with transactional, bottom of the funnel topics and using keyword research tools. Nathan also highlights the importance of expertise or enthusiasm in the chosen niche for a website. He shares an 80/20 principle for experimenting with trending keywords and creating link bait.

In this podcast, the hosts discuss the recent Google core and spam updates, the impact of the Helpful Content Update on website rankings, and theories on Google's algorithm changes. They also cover Google's antitrust lawsuit, changes in Google's search engine results page features, and evolving content creation strategies. Additionally, they explore monetization strategies for niche websites and discuss a site that specializes in colorizing historical photos.

Entrepreneur and blogger Brock McGoff joins the podcast to discuss how he grew his menswear websites to an average of $30k per month and eventually sold them for profit. He shares valuable tips on site growth, branding, negotiating with brands, and the importance of quality content and relationships in the industry. Brock also talks about the challenges of selling a business and the benefits of diversifying income. Overall, an informative and inspiring conversation for anyone interested in online business and selling websites.

Discussing the impact of recent Google updates on website rankings and strategies to optimize websites. Revealing leaked emails suggesting Google may manipulate search results for better ad outcomes. Reflecting on earnings drop and the realities of side hustles. Speculating on reasons for drop in clicks and removal of video carousel on Amazon product listings. Exploring long-term investment in niche websites and analyzing specific niche sites about cuddling and sunglasses.

Tim Stoddart, owner of CopyBlogger and founder of Sober Nation, shares insights on building multiple income streams online. He discusses using content marketing and SEO to gain traction and monetize his website, Sober Nation, through a directory model. Stoddart explains how he used Sober Nation as a branding tool to build his agency, Stodzy, and attract clients. He also shares his unique approach to using CopyBlogger as a lead generation site for his agency, Digital Commerce. Additionally, Stoddart highlights the importance of trusted employees and a systematic workflow for success.

The podcast discusses the impact of Google's Helpful Content Update on the industry, focusing on topics such as over-optimized content, authenticity of reviews, and penalization of poorly-designed websites and aggressive ads. They mention the volatility of the update and how niche site owners have been affected. The importance of building a brand on multiple platforms and content from trusted sources is also discussed. The winners and losers of the update are analyzed, highlighting the success of websites like UpTheGains.co.uk and NicheForSuits.com. The potential consequences of adding e-commerce to niche sites and the success of a travel website with original photos are also mentioned.

Jim Campbell shares his strategies for growing a successful brand in the honeymoon industry despite the impacts of Covid. He monetizes the website through affiliate revenue and partnerships with travel agencies and resorts. Jim emphasizes the importance of sales and understanding customer preferences. He discusses the challenges and opportunities in the travel industry and offers advice for those interested in the field.

The hosts discuss the impact of Google's Helpful Content Update on niche websites and the change in Google's wording. They also mention potential rollbacks and the impact on different sites. In the Shiny Object Shenanigans portion, they talk about weird niche sites like apple rankings.com. They conclude with a discussion on potential topics and a sponsor ad for link building PR campaigns.

Former Google employee and founder of Solo Female Travelers, Mar Pages, shares her journey of turning a Facebook group for female travelers into a thriving travel blog and business. Discover how Covid actually increased engagement in the group and how they leveraged that to launch a website and Instagram account. Hear about their emphasis on community moderation, long-term approach to building trust, and various strategies to attract and engage their target audience. Get insights into their SEO efforts, website ranking, and the future plans and expansion of Solo Female Travelers.

In this episode of the podcast, the hosts discuss the winners and losers of Google's core update, the impact of AI on content creation, Google's decision to stop showing how-to results for desktop users, and an in-depth state of digital marketing report.