How Michael Jackness Bought, Grew, & Sold an ECommerce Business for Multiple 7-Figures Via SEO

Wanna hear tips on how to use your SEO prowess to grow a multi-million dollar eCommerce business?

Michael Jackness joins the Niche Pursuits podcast today to tell host Jared everything he did to buy, grow, and sell an Amazon FBA and Shopify store in 3 years. 

They dive into a ton of awesome points that are crucial for success in this endeavor. 

And to illustrate the effectiveness of SEO in growing the store, Michael shares his personal experience. 

He transformed a 100% Amazon business with a minimal website presence into a successful e-commerce brand across organic search and Shopify. With the Shopify store reaching 20% of the business, significantly increasing the overall enterprise value when it came time to sell.

His strategy involved thorough keyword research, focusing on terms with decent search volume, low keyword difficulty, and strong buyer intent (he shares some awesome tips you don’t want to miss).

Of course, creating high-quality content is key to turning this plan into a reality, though. 

And luckily, he doesn’t give a vague explanation of what that means. 

He highlights the importance of hiring writers and a graphics person to produce original and engaging content for the website - including discussing how powerful Midjourney has become.

The use of AI in content creation and social media marketing is also mentioned. And he discusses how AI can assist in generating content ideas, optimizing content for search engines, and automating social media marketing tasks. 

However, he expresses concerns about increasing competition and the potential impact of AI on the e-commerce industry. 

As more businesses adopt SEO strategies, the competition for top rankings becomes fiercer. And, of course, the rise of AI may disrupt traditional SEO practices, requiring businesses to adapt and stay ahead of the curve.

Overall this is an important discussion with tips to help a business of any kind improve its SEO and enjoy the profits that come along with it. 

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