How Will I.O. Went From Teacher to 6-Figure Site Flipper in Just 3 Years

Want a great story filled with practical insights from someone who successfully jumped into online business without any prior experience?

Will I.O. joins the Niche Pursuits podcast this week to share with host Jared how he transitioned from teacher to full-time site owner.

It all started with a teacher training program he started growing prior to 2020. He started the side hustle because it was about something he knew well. But then Covid hit and he was forced to pivot and move his business online.

This was all new to him but with the help of Project 24 he managed to get started and building momentum.

Soon he was building his site and email list to sell info products and teacher training courses.

His email marketing strategies were crucial for this. Will even says that 50% of his revenue came from his email list.

And the email strategies he shares are very practical for any niche.

Eventually, he sold that site for over $100,000 and used the profits to start buying and selling more sites.

He now has a portfolio of five websites but primarily focuses on three.

His strategies are working though as he recently enjoyed a successful flip after buying an outdoors site for $5k, improving it, and selling it for $82,000.

Some of the best tips he shares is how and where he finds sites to buy.

He emphasizes the importance of backlinks and domain authority when evaluating sites for sale. He looks for low-hanging fruit opportunities, such as improving ad revenue and utilizing underutilized email lists. And he prefers niches that are less competitive and seeks out sites with steady or increasing traffic.

When it comes to content production, he emphasizes the importance of keyword research and creating tightly clustered content around successful topics. Will also mentions using AI tools like ChatGPT for content creation, but heavily edits the output to make it sound more human.

He plans to continue buying, building, and flipping websites while maintaining a measured approach to minimize risk and ensure profitability.

Overall it's a great success story. And it's interesting to hear how a relatively new site owner is finding success with. strategic approach to growing a profitable portfolio.

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