Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Tim Stoddart, owner of CopyBlogger and founder of Sober Nation, shares insights on building multiple income streams online. He discusses using content marketing and SEO to gain traction and monetize his website, Sober Nation, through a directory model. Stoddart explains how he used Sober Nation as a branding tool to build his agency, Stodzy, and attract clients. He also shares his unique approach to using CopyBlogger as a lead generation site for his agency, Digital Commerce. Additionally, Stoddart highlights the importance of trusted employees and a systematic workflow for success.

The podcast discusses the impact of Google's Helpful Content Update on the industry, focusing on topics such as over-optimized content, authenticity of reviews, and penalization of poorly-designed websites and aggressive ads. They mention the volatility of the update and how niche site owners have been affected. The importance of building a brand on multiple platforms and content from trusted sources is also discussed. The winners and losers of the update are analyzed, highlighting the success of websites like UpTheGains.co.uk and NicheForSuits.com. The potential consequences of adding e-commerce to niche sites and the success of a travel website with original photos are also mentioned.

Jim Campbell shares his strategies for growing a successful brand in the honeymoon industry despite the impacts of Covid. He monetizes the website through affiliate revenue and partnerships with travel agencies and resorts. Jim emphasizes the importance of sales and understanding customer preferences. He discusses the challenges and opportunities in the travel industry and offers advice for those interested in the field.

The hosts discuss the impact of Google's Helpful Content Update on niche websites and the change in Google's wording. They also mention potential rollbacks and the impact on different sites. In the Shiny Object Shenanigans portion, they talk about weird niche sites like apple rankings.com. They conclude with a discussion on potential topics and a sponsor ad for link building PR campaigns.

Former Google employee and founder of Solo Female Travelers, Mar Pages, shares her journey of turning a Facebook group for female travelers into a thriving travel blog and business. Discover how Covid actually increased engagement in the group and how they leveraged that to launch a website and Instagram account. Hear about their emphasis on community moderation, long-term approach to building trust, and various strategies to attract and engage their target audience. Get insights into their SEO efforts, website ranking, and the future plans and expansion of Solo Female Travelers.

In this episode of the podcast, the hosts discuss the winners and losers of Google's core update, the impact of AI on content creation, Google's decision to stop showing how-to results for desktop users, and an in-depth state of digital marketing report.

Welcome to another great episode of the Niche Pursuits podcast! Sarah Bond joins host Jared to discuss her journey building the food blog Live Eat Learn. The site gets over 1 million monthly visitors, and so she has great insights on content strategy and growth tactics. Sarah started her blog in 2015 with the goal of turning it into a business. She was inspired by the income reports of other food bloggers like Pinch of Yum and knew, as a nutrition major, it was the niche for her. She actually originally used the blog to document her process of learning how to cook, focusing on a featured ingredient each week. And over time she's not only learned how to cook but inspired millions of others as well. Sarah's focus is on creating content clusters around specific ingredients or topics to establish herself as an authority in those areas. She emphasizes the importance of SEO in driving traffic to her blog, noting that Pinterest, which was once a major traffic source, has become less relevant. And she also highlights the value of recipe development and photography in building trust with her audience. She ensures that her recipes are reliable and visually appealing, using her background in nutrition and photography to create high-quality content. Her site has been around for a while and has over 1300 posts, so Sarah also has some great, quick tips on updating content. She prioritizes retitling posts to make them more appealing and stand out in search results. She also likes to add social proof, such as positive reviews, at the top of posts to build credibility. And she adds step-by-step photos and videos to enhance the user experience and keep readers engaged. Sarah then discusses her email list as a crucial aspect of her business and how it allows her to build relationships with her audience and promote her digital products. She sends regular emails, including seasonal and evergreen content, to keep subscribers informed and engaged. In addition to Live Eat Learn, Sarah also has two niche sites: Brew Buch, focused on kombucha brewing, and Bone Appétreat, her dog food site. These sites serve specific interests and allow Sarah to diversify her online presence. She plans to continue expanding and refining these sites while continuing to grow Live Eat Learn. Overall, this is a great episode on how to take a strategic content approach, prioritize quality and expertise, and adapt to changing trends and platforms. Don't miss it! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Spencer Haws and Jared Bauman from 201 Creative discuss the Google Core Update and its impact on niche sites. They also talk about the US government's trial against Google and the potential implications for niche site owners. YouTube's new features for creators and the EU Digital Markets Act are also mentioned.

Sammie Ellard-King, a first-time niche site builder, shares his journey of building a personal finance brand in under 2 years. He emphasizes building an entire ecosystem with a website, podcast, YouTube channel, and social media presence. Sammie focuses on user experience by incorporating visuals, infographics, and simplified language. He chooses topics through competitor analysis and focuses on link-building. With over 50,000 monthly visits, podcast sponsorship, and a growing YouTube channel, Sammie's brand, Up the Gains, is seeing success.

Get ready for another great episode of This Week in Niche Pursuits News to help start your weekend. Spencer and co-host Jared kick things off by discussing Google's August Core Update. They share whether it has affected their sites and discuss some of the devastating screenshots they've seen from other site owners. They also discuss a study highlighted in the Search Engine Journal regarding ChatGPT and its reach among USA adults. A shockingly low number of Americans have actually used the tool or feel that it will affect their jobs. So, the guys spend some time weighing in on this interesting topic. The conversation then gets into the ongoing adoption of AI-powered features in search engine results and the inclusion of links within results. Plus, Reddit just launched an AI-powered keyword research tool. A development, they discuss, could be very useful for content creators and advertisers looking to optimize their strategies. After a nice catch-up on the latest news, it's time for their shiny object shenanigans. Spencer starts by sharing how he's hiring local individuals to assist him in recording product review videos for the Amazon Influencer program. And discusses how this will not only help to create engaging content but also support the local community. Jared then chimes in with his own Amazon Influencer program update and how he's ramping up video production. In fact, he just set a personal record by recording a staggering 122 videos in just one week! As usual, the conversation then goes into awesome and weird niche site discoveries. First up is a website called Language Guesser. It's a creative and simple game for language enthusiasts to guess the language being spoken in videos. After that, they discuss another fun little site called Word Unscrambler. This site offers visitors a handy tool for unscrambling letters and finding words, particularly useful for Scrabble players! As always, they discuss the traffic and potential revenue of these niche sites and give some valuable insights into their profitability. They also offer suggestions for improvement, such as design tweaks and creating mobile apps. To wrap things up, they highlight subscribing to the newsletter to get regular updates and stay in the loop on the latest online business news and success stories! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper