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How Tim Stoddart Nets $250k Per Year With His Side-Hustle Directory Sites

20 snips

Oct 4, 2023

Tim Stoddart, owner of CopyBlogger and founder of Sober Nation, shares insights on building multiple income streams online. He discusses using content marketing and SEO to gain traction and monetize his website, Sober Nation, through a directory model. Stoddart explains how he used Sober Nation as a branding tool to build his agency, Stodzy, and attract clients. He also shares his unique approach to using CopyBlogger as a lead generation site for his agency, Digital Commerce. Additionally, Stoddart highlights the importance of trusted employees and a systematic workflow for success.

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ANECDOTE

From Personal Recovery To A Site That Resonated

Tim Stoddart started Sobernation by writing candidly about his recovery and posting daily on a blog.
His honest stories attracted readers organically and revealed demand he hadn’t expected.

INSIGHT

Social Virality vs. Sustainable SEO

Facebook viral 'sober stories' drove initial brand growth but had short-lived impact on site compounding.
Technical SEO lessons from Copyblogger tactics delivered sustainable audience growth.

ADVICE

Convert Traffic Into Customer-Focused Revenue

Don’t confuse traffic with revenue; build a monetization strategy that serves customers' needs.
Pivot content sites into products that directly solve visitors' problems to generate real income.

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We have a special treat today on the Niche Pursuits podcast.

CopyBlogger owner and Sober Nation founder, Tim Stoddart joins us to share some awesome tips and insights from his success in building multiple income streams online.

You do not want to miss this one as Tim's story is sure to inspire.

He learned about content marketing and SEO by reading the site Copyblogger. He then applied these strategies to his own site, Sober Nation.

He initially used these strategies to gain traction through Facebook by sharing user stories. But, he soon realized that traffic doesn't always translate to revenue.

So, Tim decided to transition Sober Nation to a directory model to generate revenue, listing treatment facilities and generating revenue through exposure.

This allowed him to monetize the website in a creative and effective way. And also sparked the idea to start an agency to help related facilities with their marketing needs.

Tim explains how he used Sober Nation as a branding tool to build his agency, Stodzy. And by leveraging the success of Sober Nation, Tim was able to establish his agency and attract clients.

He did a similar thing after acquiring CopyBlogger. Again, instead of taking the traditional ad and affiliate route, Tim takes a different approach.

He uses Copyblogger as a lead generation site for his agency, Digital Commerce.

Tim also highlights the importance of having a core group of trusted employees and a systematic workflow. This ensures that the business runs smoothly and efficiently. He discusses the different revenue models he uses, including free media, front-end products, and high-end services. By diversifying his income streams, Tim has created a stable and sustainable business model.

In conclusion, Tim Stoddart's journey and projects demonstrate the significance of building a business with multiple income streams. By leveraging the success of Sober Nation, Tim was able to establish his agency and attract clients.

He emphasizes the importance of measuring success based on client goals and delivering results. Tim's specialization and finding unique angles in the marketplace have been key to his success.

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