Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Welcome to another great episode of the Niche Pursuits podcast! Sarah Bond joins host Jared to discuss her journey building the food blog Live Eat Learn. The site gets over 1 million monthly visitors, and so she has great insights on content strategy and growth tactics. Sarah started her blog in 2015 with the goal of turning it into a business. She was inspired by the income reports of other food bloggers like Pinch of Yum and knew, as a nutrition major, it was the niche for her. She actually originally used the blog to document her process of learning how to cook, focusing on a featured ingredient each week. And over time she's not only learned how to cook but inspired millions of others as well. Sarah's focus is on creating content clusters around specific ingredients or topics to establish herself as an authority in those areas. She emphasizes the importance of SEO in driving traffic to her blog, noting that Pinterest, which was once a major traffic source, has become less relevant. And she also highlights the value of recipe development and photography in building trust with her audience. She ensures that her recipes are reliable and visually appealing, using her background in nutrition and photography to create high-quality content. Her site has been around for a while and has over 1300 posts, so Sarah also has some great, quick tips on updating content. She prioritizes retitling posts to make them more appealing and stand out in search results. She also likes to add social proof, such as positive reviews, at the top of posts to build credibility. And she adds step-by-step photos and videos to enhance the user experience and keep readers engaged. Sarah then discusses her email list as a crucial aspect of her business and how it allows her to build relationships with her audience and promote her digital products. She sends regular emails, including seasonal and evergreen content, to keep subscribers informed and engaged. In addition to Live Eat Learn, Sarah also has two niche sites: Brew Buch, focused on kombucha brewing, and Bone Appétreat, her dog food site. These sites serve specific interests and allow Sarah to diversify her online presence. She plans to continue expanding and refining these sites while continuing to grow Live Eat Learn. Overall, this is a great episode on how to take a strategic content approach, prioritize quality and expertise, and adapt to changing trends and platforms. Don't miss it! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Spencer Haws and Jared Bauman from 201 Creative discuss the Google Core Update and its impact on niche sites. They also talk about the US government's trial against Google and the potential implications for niche site owners. YouTube's new features for creators and the EU Digital Markets Act are also mentioned.

Sammie Ellard-King, a first-time niche site builder, shares his journey of building a personal finance brand in under 2 years. He emphasizes building an entire ecosystem with a website, podcast, YouTube channel, and social media presence. Sammie focuses on user experience by incorporating visuals, infographics, and simplified language. He chooses topics through competitor analysis and focuses on link-building. With over 50,000 monthly visits, podcast sponsorship, and a growing YouTube channel, Sammie's brand, Up the Gains, is seeing success.

Get ready for another great episode of This Week in Niche Pursuits News to help start your weekend. Spencer and co-host Jared kick things off by discussing Google's August Core Update. They share whether it has affected their sites and discuss some of the devastating screenshots they've seen from other site owners. They also discuss a study highlighted in the Search Engine Journal regarding ChatGPT and its reach among USA adults. A shockingly low number of Americans have actually used the tool or feel that it will affect their jobs. So, the guys spend some time weighing in on this interesting topic. The conversation then gets into the ongoing adoption of AI-powered features in search engine results and the inclusion of links within results. Plus, Reddit just launched an AI-powered keyword research tool. A development, they discuss, could be very useful for content creators and advertisers looking to optimize their strategies. After a nice catch-up on the latest news, it's time for their shiny object shenanigans. Spencer starts by sharing how he's hiring local individuals to assist him in recording product review videos for the Amazon Influencer program. And discusses how this will not only help to create engaging content but also support the local community. Jared then chimes in with his own Amazon Influencer program update and how he's ramping up video production. In fact, he just set a personal record by recording a staggering 122 videos in just one week! As usual, the conversation then goes into awesome and weird niche site discoveries. First up is a website called Language Guesser. It's a creative and simple game for language enthusiasts to guess the language being spoken in videos. After that, they discuss another fun little site called Word Unscrambler. This site offers visitors a handy tool for unscrambling letters and finding words, particularly useful for Scrabble players! As always, they discuss the traffic and potential revenue of these niche sites and give some valuable insights into their profitability. They also offer suggestions for improvement, such as design tweaks and creating mobile apps. To wrap things up, they highlight subscribing to the newsletter to get regular updates and stay in the loop on the latest online business news and success stories! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Want a great story filled with practical insights from someone who successfully jumped into online business without any prior experience? Will I.O. joins the Niche Pursuits podcast this week to share with host Jared how he transitioned from teacher to full-time site owner. It all started with a teacher training program he started growing prior to 2020. He started the side hustle because it was about something he knew well. But then Covid hit and he was forced to pivot and move his business online. This was all new to him but with the help of Project 24 he managed to get started and building momentum. Soon he was building his site and email list to sell info products and teacher training courses. His email marketing strategies were crucial for this. Will even says that 50% of his revenue came from his email list. And the email strategies he shares are very practical for any niche. Eventually, he sold that site for over $100,000 and used the profits to start buying and selling more sites. He now has a portfolio of five websites but primarily focuses on three. His strategies are working though as he recently enjoyed a successful flip after buying an outdoors site for $5k, improving it, and selling it for $82,000. Some of the best tips he shares is how and where he finds sites to buy. He emphasizes the importance of backlinks and domain authority when evaluating sites for sale. He looks for low-hanging fruit opportunities, such as improving ad revenue and utilizing underutilized email lists. And he prefers niches that are less competitive and seeks out sites with steady or increasing traffic. When it comes to content production, he emphasizes the importance of keyword research and creating tightly clustered content around successful topics. Will also mentions using AI tools like ChatGPT for content creation, but heavily edits the output to make it sound more human. He plans to continue buying, building, and flipping websites while maintaining a measured approach to minimize risk and ensure profitability. Overall it's a great success story. And it's interesting to hear how a relatively new site owner is finding success with. strategic approach to growing a profitable portfolio. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Google announces a new broad core update, The New York Times blocks OpenAI's web crawler, implications for content creators and the future of AI, down arrowhead symbols on search page results, progress of a niche faceless YouTube channel, discussion of funny and bizarre books, evaluation of a website that reviews unusual books, unlinked mention campaigns and network of tools for building niche sites.

Jason Wilson, Director of Search at Epic Gardening, discusses his journey from banking to online business, including his 6 to 7-figure site sales. He emphasizes finding a job you enjoy while pursuing your passions. Setting manageable goals and defining success based on your values is key. Jason's gardening site merged with Epic Gardening, proving his process works. Strategies discussed include content creation, hiring experts, and building backlinks. The podcast also explores a successful digital PR link-building campaign and the importance of finding master certified gardeners.

The podcast discusses Google's SGE feature and its implications for content creators. They also talk about the backlash faced by Ahrefs on Reddit. The speakers explore the controversy surrounding Google's John Mueller's tweet about niche sites. Other topics include niche site management, monetizing a YouTube channel, rebuilding a VPN affiliate site, and finding a niche in the autism therapy industry.

Wanna hear tips on how to use your SEO prowess to grow a multi-million dollar eCommerce business? Michael Jackness joins the Niche Pursuits podcast today to tell host Jared everything he did to buy, grow, and sell an Amazon FBA and Shopify store in 3 years. They dive into a ton of awesome points that are crucial for success in this endeavor. And to illustrate the effectiveness of SEO in growing the store, Michael shares his personal experience. He transformed a 100% Amazon business with a minimal website presence into a successful e-commerce brand across organic search and Shopify. With the Shopify store reaching 20% of the business, significantly increasing the overall enterprise value when it came time to sell. His strategy involved thorough keyword research, focusing on terms with decent search volume, low keyword difficulty, and strong buyer intent (he shares some awesome tips you don't want to miss). Of course, creating high-quality content is key to turning this plan into a reality, though. And luckily, he doesn't give a vague explanation of what that means. He highlights the importance of hiring writers and a graphics person to produce original and engaging content for the website - including discussing how powerful Midjourney has become. The use of AI in content creation and social media marketing is also mentioned. And he discusses how AI can assist in generating content ideas, optimizing content for search engines, and automating social media marketing tasks. However, he expresses concerns about increasing competition and the potential impact of AI on the e-commerce industry. As more businesses adopt SEO strategies, the competition for top rankings becomes fiercer. And, of course, the rise of AI may disrupt traditional SEO practices, requiring businesses to adapt and stay ahead of the curve. Overall this is an important discussion with tips to help a business of any kind improve its SEO and enjoy the profits that come along with it. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Welcome back to another episode of Niche Pursuits News, with Spencer Haws and Jared Bauman of 201 Creative. This week, like every week, the hosts serve up the latest SEO news as well as inspiration for listeners. They started by addressing the changes Google announced to the how-to and FAQ rich snippets. Specifically, Google will be limiting how-to rich snippets to desktop results and reducing FAQ rich snippets, and the roll-out should be completed by next week. They talk about what this means for niche site owners and content creators, whether FAQs generally drive significant traffic, if this is Google's attempt to use SGE to provide that information, and whether or not creators should still include them in their content. Then Spencer shares a post on LinkedIn from the COO of Word Agents, David Peterson, where he talks about how AI put them out of business, causing them to lose 70% of their revenue. He talks about how Make Lemonade suffered a similar fate, as discussed in a previous episode. They talk about this unprecedented shift in the way content is created and how it's having a major impact on content agencies. Whether website owners are using AI to create their own content or taking a wait-and-see approach until the dust settles, major changes are happening and who knows what the landscape will look like in 8 or 9 months. The last news item they tackle is that Google is in talks with the Australian government as it wants to be able to scrape publishers' content and use it for AI training unless publishers specifically opt out. Spencer and Jared share their opinions on how they think they may affect content creators. In the Shiny Object Syndrome portion of the podcast, Spencer begins by giving an update on his faceless YouTube channel. His channel was doing very well initially, earning about $1800 in display ads in the first month, in particular thanks to a video that went viral. When Google found that video to contain copyrighted material, it had to be demonetized. Although Spencer appealed the decision, he could not reverse it. He talks about how he recently started adding more content to the channel, and earnings over the last month were $1.66. Spencer's not throwing in the towel, though. He's going to keep working on the channel though and is even starting a second faceless channel on YouTube. During Jared's turn, he talks about his faceless YouTube channel that he started and completely forgot about. He shares the strategy he used when he first created the channel. It currently has 23 videos and hasn't been touched in almost a year, yet it's got 400+ subscribers and 219k video views. He's very close to fulfilling the monetization requirements and he shares his strategy to move forward with this channel. Jared and Spencer then talk about their weird niche sites, and Jared goes first with Fail Army. This entertaining website shares people's "fails," like falling down and running into things. This DR47 website only ranks for 500 keywords and is more like a landing page. The action is over on their YouTube account, which has +16 million subscribers, and Jared talks about the potential they have to grow their website and drive traffic. When it's Spencer's turn, he shares his very weird niche site: Cyberspace and Time. He struggles to explain what this retro-looking website is all about, mainly because the creator also has trouble explaining what it is. What's really interesting are the stats: 500k visitors per month just a few months ago and 78k clicks from desktop users. All in all, the website is very weird! And that brings us to the end of another episode of Niche Pursuits News, with a lot of food for thought and no shortage of ideas for listeners! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper