Stay Paid Podcast

Closing out the year strong isn't just about executing the present; it's also about planning for the future. Now is the best time to get clear on your goals and design a plan that will get you to where you want to be without guessing what to do next. When you listen, you'll find out the 3 steps you need to take to create a complete strategic plan; a simple formula to reverse engineer your goals and discover exactly what to do every month to hit them; and why so many projects die despite being steps away from completion, plus what you can do to prevent it from happening to you. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: How 5 Top Producers Generate Referrals FREE webinar: Your 2022 Marketing Plan: A Step-by-Step Approach to Success 0:00 Introduction 1:40 The importance of having a strategic plan 2:24 What is strategic planning? 2:49 Visualize the future 4:10 Tools for planning: Reverse engineer your revenue goals 5:49 The critical need for tracking your performance 7:36 Tools for planning: S.W.O. T. and S.M.A.R.T. 8:56 Thoughts on the necessity of attainable goals 9:40 Tools for planning: Set initiatives 10:09 Thoughts on sticking to the plan 12:52 Action Item

Joe Kampert is one-half of the father and son team that founded Redwood Agency Group in Austin, Texas, where agents in all parts of the country service clients with all types of insurance needs. Joe joins the Stay Paid pals to talk about The Insurance Syndicate, a private Facebook Group that aims to disrupt the insurance industry. Members are engaged, and they're all about helping each other with full transparency about what works. Listen to Joe talk about how he's changing the face of the insurance industry by bringing insurance agents together; his attitude about failing when scaling a business, and why caring about people is never the wrong strategy; his thoughts about how you meet the needs of a diverse, online audience; and how he recruits agents and converts prospects by focusing on opportunities and not products. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Facebook Group: The Insurance Syndicate Website: redwoodagencygroup.com 0:00 Introduction 2:16 Joe's business bio 5:18 Challenges when scaling a business 7:05 Starting up The Insurance Syndicate 9:36 Using Facebook as a recruiting tool 10:20 Attracting followers with content 14:04 The value of moderators 15:54 Lead generation and asking for promotion 19:29 When recruiting, sell the opportunity 23:55 Advice for entrepreneurs who are struggling 26:43 Failure, consequences, and moving forward 32:02 Action Item

The holidays will be here soon 😲, and we don't want anyone to get caught off-guard. So, in this Silver Dollar episode, we're talking about strategic gift-giving and how gifting your clients can do much more than simply show your appreciation. Listen to this episode, and learn the qualities of a gift that make them impressive and memorable (regardless of the cost), find out why you need to play favorites among your clients, and discover the huge mistake that 58% of companies make re: client gifts. (Odds are, you're making it too.) Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention Exclusive magazine offer: staypaidpodcast.com/magazine TIMESTAMPS 0:00 Introduction 1:34 The benefits of gift giving 2:11 About the principle or norm of reciprocity 3:32 The sincere gift vs. the selfish gesture 4:46 The best gifts are thoughtful, useful, and provoke emotion 8:13 Where companies fall short: unremarkable gifts 10:10 Where companies fall short: doing the expected 12:08 Where companies fall short: not gifting 12:20 Where companies fall short: not playing favorites 12:42 Where companies fall short: overspending 15:35 Action Item

Matt Abrahams is the author of Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting, which is now in it's third edition. In this episode, Matt offers some great suggestions that have been academically validated to reduce a speaker's anxiety and increase their confidence. You can use them whether your speaking to a crowd, in a meeting, or on Zoom. But more than this, he shares some really neat information about the power of words to influence how people act, how you can vary your voice without even thinking about it, and why the Q&A portion of a presentation is yours to own if you keep one simple idea in mind. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Books: Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Improv Wisdom: Don't Prepare, Just Show Up Website: nofreakingspeaking.com Podcast on Apple Podcasts: Think Fast, Talk Smart 0:00 Introduction 2:28 Matt's business bio 4:51 Eloquence and intelligence 5:50 What fueled your writing a book? 6:52 Tip #1: Reflection and goal setting 8:05 Tip #2: How to open a presentation 9:51 Tip #3: How to keep an audience engaged 12:23 Tip #4: Augmenting your vocal variation 14:03 Tip #5: Building your confidence 16:58 Tip #6: Handling the Q&A/objections. 20:57 The power of language 23:27 Using stories in your presentations 28:49 Top 3 confidence building exercises 32:27 Matt's book recommendations 33:34 Matt's principles to live by 35:50 Action Item

Arielle Thomas, the producer of Stay Paid, keeps our TikTok full of fresh and engaging content. In today's episode, Arielle is sharing 6 tools that have helped attract 50K followers to our TikTok in only 3 months. Join us and you'll hear a piece of advice that contradicts everything we typically say about content, a brilliant hack for people who hate appearing on video that will draw in viewers, and the preferred content format that will have platforms pushing your content. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Stay Paid on TikTok: @staypaid_podcast Free images: https://www.pexels.com/ Video editors https://www.veed.io/ https://bigvu.tv/ Remove watermark https://snaptik.app/en https://instafinsta.com/ Search for paid video editors and other freelancers on: https://www.fiverr.com/ https://www.upwork.com/ 0:00 Introduction 2:11 Tip #1: Stay general 3:03 Tell stories 5:26 Use simple language 6:17 Tip #2: Use stock footage 9:11 Tip #3: Encourage comments 10:56 Include a call to action 11:42 Tip #4: Use the "time to post" tool: 13:40 Use "creator tools" 14:26 Tip #5: Cross pollinate content 16:29 Remove the watermark 18:01 Get help 21:43 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

Agree with her or not, you've got to respect Vanessa Saunders. She's the founder, CEO, and principal broker of Global Property Systems Real Estate, a company that has a presence on 3 continents. Last year, they grossed $300M! A highly intelligent woman with a wealth of experience, Vanessa has some passionate opinions about the business model of mega brokerages, which she believes encourages agents to ignore the most critical aspect of real estate. But she's also super excited about blockchain and cryptocurrency and how they are rapidly changing the way agents are doing business. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Website: bio.site/globalpropertysystems 0:00 Introduction 0:58 Vanessa's business bio 2:54 The industry's future: Mega brokers 5:08 The industry's future: Innovation 5:48 Are all real estate transactions headed for crypto? 7:18 Story of first crypto transaction 9:24 What marketing strategy do agents neglect? 13:34 What do so many agents fail early in their careers? 16:57 What do you know now that you wish you knew earlier? 18:17 To what do you attribute your success? 22:06 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

In today's Silver Dollar episode, we're going over the importance of having a sales playbook. If you already have a sales book, then great! But it's likely that you're missing at least one or two pieces that would make it a super valuable resource for you and your team. Don't have a sales playbook? No worries because we're giving you a blueprint that should make putting one together a straightforward process. Putting together a book that essentially spells out everything about your sales process is a time-consuming task, BUT you'll have a valuable resource that will help ensure you increase your conversion rate, win more deals, and add to your bottom line. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Download: FREE follow-up call scripts - https://bit.ly/3SWqiTu 0:00 Introduction 0:26 What is a sales playbook? 1:56 The value in having a sales playbook 4:14 Include in a sales playbook – Lead sources 5:12 Include in a sales playbook – Ideal client persona 7:35 Include in a sales playbook – Pitch 8:28 Thoughts on sticking to the script 8:57 How to write a script 11:25 Include in a sales playbook – Sales funnel 12:38 How to create a sales funnel 14:33 Include in a sales playbook – Product or service details 15:00 Include in a sales playbook – Objections 15:55 Include in a sales playbook – Systems 16:12 Include in a sales playbook – Marketing materials 16:59 Why you need standards 18:09 How to roll out your sales playbook 20:15 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

Back again is Jess Lenouvel, the creator of The Listings Lab—a coaching and training program that allows agents to have a successful real estate business that doesn't suck them dry. Her previous episode remains highly popular, and this week she is talking to us about building a team and her new book (a must-have for every professional real estate agent). Listen and discover the one thing that stops agents from attaining the rewards that come with having a career in real state, the #1 mistake so many agents make when they first start out that ultimately deprives them of having control of their businesses, the universal check that will tell you if it's time for you to hire your first agent, and whether you should keep an agent who isn't hitting their potential. (The answer isn't as clear as you might think.) Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Book: More Money, Less Hustle: Becoming a 7-Figure Real Estate Agent - https://amzn.to/3dhuahG Facebook Group: The Listings Lab Method™ for Real Estate Agents - https://bit.ly/3poVoWi We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 3:12 Why write this book? 5:27 Your own bandwidth is limiting 7:19 #1 mistake agents make when starting out 8:08 Reverse engineer from your vision 8:46 How do you plan a vision for 10 years out? 10:16 How do you know when to hire your first agent? 11:31 3 things to do before you hire any agent 13:44 #1 mistake when hiring a team 15:47 Hiring vs. outsourcing 18:07 Thoughts on goals vs. vision 20:40 Advice on hiring 26:03 ROI and the definition of success [Golden Nugget] 26:51 Put core values at the front of everything 29:10 What do you tell agents who are struggling? 32:46 The true value of a mission and vision 36:36 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

In this Silver Dollar episode, we talk about one of the hottest topics in real estate—geofarming! But farming isn't just for real estate agents—if you want to get in front of a specific audience in a specific location, then farming is for you. We discuss the types of farming (there's more than just geo), how to choose a farm (there's a little math involved), why farming works, how often you should reach out, and a few more useful ideas we were able to squeeze into 20 minutes. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Webinar: Geographic Farming Webinar - https://bit.ly/3pdyMrM Book: The Millionaire Real Estate Agent - https://amzn.to/3BSfaAU FREE predictive analytics list: staypaidpodcast.com/postcards Blog: The Only 3 Real Estate Content Ideas You'll Ever Need - https://bit.ly/3BZCUTW We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:06 Applicability of farming across industries 2:14 The 3 types of farming defined 3:28 How predictive analytics work 6:12 How to choose a farm 8:25 Why farming works 10:41 Marketing to your farm (F. I. T.) 12:24 What to include in your marketing 15:00 Types of campaigns 18:41 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

Millie Adrian, a.k.a. @itsmodernmillie, is an online educator who teaches aspiring social media influencers how to turn their personal brand into a full-time business. She's got more than 200K YouTube subscribers and another 100K+ followers on Instagram! Millie discusses some super practical tips to grow your Instagram, including what you can do with captions to push your content to the Explore Page, the super easy way to find out how your content is performing and what to do with the results, and a brilliant content strategy that will save you from ripping off content and suffering from burnout. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Instagram: @itsmodernmillie YouTube: modernmillie FREE training: https://itsmodernmillie.com/ 0:00 Introduction 2:55 Millie's business bio 6:29 Advice for the best IG content 8:18 The various IG algorithms 9:54 Advice regarding captions 12:18 How to tell what content is working well 14:47 How are you measuring success today? 17:37 Recommendation about best time to post 20:59 Being paid for your content 23:09 Millie's use of YouTube 24:04 Millie's creative process 25:53 Using content and value pillars to create content 27:26 Thoughts on how to avoid "ripping off" content 30:06 Thoughts about avoiding burnout 32:46 Millie's routines for success 37:12 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast