

378 - Farming 101 | Choosing. Marketing. Campaigning.
In this Silver Dollar episode, we talk about one of the hottest topics in real estate—geofarming! But farming isn’t just for real estate agents—if you want to get in front of a specific audience in a specific location, then farming is for you. We discuss the types of farming (there’s more than just geo), how to choose a farm (there’s a little math involved), why farming works, how often you should reach out, and a few more useful ideas we were able to squeeze into 20 minutes.
Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.
Connect | Resources
Webinar: Geographic Farming Webinar - https://bit.ly/3pdyMrM
Book: The Millionaire Real Estate Agent - https://amzn.to/3BSfaAU
FREE predictive analytics list: staypaidpodcast.com/postcards
Blog: The Only 3 Real Estate Content Ideas You’ll Ever Need - https://bit.ly/3BZCUTW
We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.
0:00 Introduction
1:06 Applicability of farming across industries
2:14 The 3 types of farming defined
3:28 How predictive analytics work
6:12 How to choose a farm
8:25 Why farming works
10:41 Marketing to your farm (F. I. T.)
12:24 What to include in your marketing
15:00 Types of campaigns
18:41 Action Item
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